Canon launches new top of the line entry-level EOS

New EOS 600D packs new features to make creative photography easy 

Canon Australia has unveiled the new EOS 600D further strengthening its already impressive range of Digital SLR Cameras.

Boasting new features such as Scene Intelligent Auto and a selection of five Creative Filters including the new Fish Eye effect, the EOS 600D is Canon’s most creative and powerful DSLR yet. And for the first time in an entry-level EOS, the new EOS 600D offers a 3 inch vari-angle clear view LCD screen, which helps frame shots from difficult angles.  Another exciting new feature for the EOS range is Video Snapshot, formerly only available on Canon Digital Video Cameras.

Positioned between the popular EOS 550D and EOS 60D, Canon’s top-of-the-line entry-level DSLR is perfect for those looking to take their creativity forward with ease.

“Canon has created the ultimate DSLR with the launch of the new EOS 600D. Combining advanced EOS technology and intuitive features such as Creative Filters and Video Snapshot, this camera is perfect for those wanting to shoot high-quality, high-resolution photos and movies effortlessly,” Chris Macleod, Brand Manager – EOS, Canon Australia.

“The EOS 600D enables users to easily achieve images and effects generally only possible with more advanced lenses and editing programs,” added Chris.

Creative DSLR photography made easy

Incorporating an array of intuitive and intelligent technologies, like Scene Intelligent Auto, the EOS 600D accurately determines the correct setting, allowing users to capture the best photo in any situation.

For the first time in an entry-level EOS, a full range of Creative Filters are available. The five Creative Filters allow users to enjoy different effects, changing the ambience of a photo. For those who want to experiment with their creativity two or more of the Creative Filters can be combined, enabling users to create even more artistic interpretations with their photos.

The Creative Filters include Soft Focus, Miniature, Grainy Black and White, Toy Camera and Fish Eye effects. The filters help users achieve creative photography, typically only available with the use of more advanced lenses and editing programs.

The EOS 600D also features a high resolution 3.0-inch, 3:2 LCD vari-angle screen, which opens out to the side and rotates 180 degrees. With greater flexibility, photos can be taken from unusual perspectives, including high and low angles and during macro photography.

Astounding image quality

The EOS 600D boasts an 18 megapixel CMOS sensor and Canon’s DIG!C 4 image processor which work together to deliver clear, true-to-life shots at the click of a button. In addition, the EOS 600D features an ISO speed range of ISO 100-6400 (up to ISO 12800) allowing users to capture sharp images by suppressing blurring.

More creative possibilities with EOS Movie

The EOS 600D features EOS Movie with Full HD, for capturing those special moments in high-resolution.  For photographers who want more options when shooting video, the EOS 600D now includes Movie Digital Zoom, a first for EOS. Evolving from Canon’s Movie Crop function, users now have the flexibility to digitally zoom up to approximately 10x when shooting video.

With the Video Snapshot feature users can also get more creative with their filming and editing. Video Snapshot allows users to shoot footage of a set length of time (a selection from 2, 4 or 8 seconds) and edit memories into a short film, with the added option of background music.

Two new Canon Speedlites and two new lenses for entry-level photographers

Canon has also launched two new standard zoom lenses, the EF-S 18-55mm f/3.5-5.6 IS II and EF-S 18-55mm f/3.5-5.6 III. With their compact and lightweight design they are ideal for entry-level users who want sufficient zoom range for everyday photography.

With a high-precision aspherical lens, which corrects aberrations, capturing clear images is effortless. The EF-S 18-55mm f/3.5-5.6 IS II also features an Image Stabilizer which gives the equivalent effect of a shutter speed of approximately four stops faster.

In addition to this, Canon has introduced two new compact and lightweight Speedlites for entry-level photographers, the Speedlite 320EX and 270EXII. For the first time on a Canon Speedlite the new 320EX will feature a built-in LED light on the front of the flash body making it easy for users to illuminate subjects when shooting movies.

Both the Speedlite 320EX and 270EXII feature a flash release function which enables easier wireless shooting. The new Speedlites enable photographers to mount the camera on a tripod and manually operate the flash, adjusting the lighting direction whilst also having the capability to activate the camera shutter remotely from the flash unit.

Key Features of EOS 600D:

Creative Art Filters

3-inch (3.2) Vari-angle Clear View LCD
Scene Intelligent Auto
EOS Movie: Full High Definition  1920 x 1080 movie recording (30/25/24fps)
18 megapixel CMOS sensor ? DiG!C 4 Image Processor
Video Snapshot (with BGM)

Movie Digital Zoom (approx. 3x-10x)
ISO Speed 100-6400 (H: 12800)

Pricing and Availability

The EOS 600D will be available in Body Only (RRP $TBC), Single IS Kit (with EF-S 18-55mm f/3.5-5.6 IS II, RRP $TBC), Twin IS kit (with EF-S 18-55mm f/3.5-5.6 IS II and EF-S 55-250mm f/4-5.6 IS, RRP $TBC) , Super Kit (with EF-S 18-135mm f/3.5-5.6 IS, RRP $TBC), and Premium Kit (with EF-S18-200mm f/3.5-5.6 IS, RRP $TBC). These kits will be available from March 2011 through Canon dealers nationally. The Speedlite 320EX (RRP $TBC), will be available from April 2011 through Canon dealers nationally. TheSpeedlite 270EXII (RRP $TBC), will be available from March 2011 through Canon dealers nationally. The EF-S 18-55mm f/3.5-5.6 IS II (RRP $TBC), will be available from March 2011 through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at canon.com.au.