Powerful zoom range and cutting-edge HD capabilities extend Fujifilm's S-Series

Fujifilm is proud to announce the arrival of the NEW FinePix S1600, S1800, and S2500HD, a range of compact and lightweight, 12 megapixel digital cameras with powerful Fujinon long-zoom lenses.

FinePix S Series bridge cameras have been popular across the world for many years, and the new line-up for 2010 doesn't disappoint.  Built around new x 15 and x 18 Fujinon lenses and Fujifilm's proprietary image processing, the new range delivers remarkably high quality results all the way from wide angle through to telephoto. With unique easy-grip styling, and their small, lightweight design, these models can be easily carried around with you, yet are sturdy enough to let you know that you're in charge of the technology.

Impressive Fujinon Optics

All three models boast a 28mm wide-angle start to the zoom range, while the FinePix S1600 extends this to 420mm (x 15) and the FinePix S1800 and the FinePix S2500HD reach an impressive 504mm at telephoto (x 18).  From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, all three cameras are ready for every photographic challenge thrown at them.

Dual Image Stabilisation

With a mechanically stabilised CCD sensor and high ISO sensitivity (to ISO6400) for anti-blur protection, the combination of these technologies reduces the blurring effect of both hand-shake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging of lighting conditions.

High resolution LCD screen and Electronic Viewfinder

Providing you with the flexibility of framing your shots using the high quality electronic viewfinder or the large, bright 3.0-inch LCD screen, whichever you choose, they both offer high resolution image playback and a fast frame rate of 60 fps.

Let the camera do the hard work for you

Using Fujifilm's Scene Recognition Auto (SR Auto) the S series cameras are able to intelligently select the scene type and the shooting conditions present and will adjust the camera settings accordingly, optimising results and making it easy to take good pictures.

Advanced HD capabilities

The latest S models now capture HD videos and HD stills enabling you to play them back on any HD ready television* for the ultimate viewing experience. Additionally, the FinePix S2500HD features an HDMi mini port so can connect to a HD ready TV direct via a HDMI cable (Commercially available).

*To connect to a HD ready TV with the S1600 and S1700, you will need an optional accessory HD Player (HDP-L1) and cable. The FinePix S2500HD requires just the cable.

Tracking AF

Now featuring Tracking Auto Focus, previously only on the S1500 model, this useful function allows you to track moving subjects by half-pressing the shutter button and ensures that when you take the shot you capture your subject in the centre of the frame and in perfect focus. No more frustrating missed shots!

Perfect Portraits

To further enhance the existing Face Detection system, Fujifilm have added two fun and valuable features: Smile & Shoot Mode can recognise the precise moment your subject smiles and releases the shutter only when this happens, ensuring that all your photos are happy ones. Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Advanced Features

Previously on the S2000HD, Instant Zoom is a versatile feature which enables the user to keep their subject in shot at long distance by offering a wide viewing area around the frame and then cropping in to the subject once the photo is taken.

Zoom Bracketing is another useful function enables three shots to be taken at the single press of the button, at varying degrees of magnification (original, 1.4 x and 2.0 x). This enables instant editing on the camera to choose the ideal shot, rather than having to go back to a PC to facilitate a digital crop.

Panorama mode allows you to take a series of pictures and then stitch them together to create an impressive continuous shot of a landscape or a group of friends.

Pre-programmed scene modes: The new models features pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Party, Flower, Text.

Natural light with Flash Mode: This FinePix new S-series quickly shoots two images in rapid succession - one with the flash and one without - and saves both. This convenient function lets users perform a comparison at their convenience and select the most pleasing image.

Photographic control: all three models feature Programmed AE, Shutter Priority AE, and Manual mode with extensive metering and focus options for the more advanced user.

NEW Auto Picture Rotation: A useful new function that ensures your photos are always the right way around in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way around you are holding the camera, as the image will rotate in the screen to suit.

Micro Thumbnail: A playback feature that allows for viewing an index-style image on the LCD. The FinePix S1600/S1700/S2500HD will show up to 100 images in micro form. The control buttons are used to select specific images.

Core Specifications:

Standard Features:

• 12 Megapixel sensor
• 28mm Wide-angle lens
• 3.0" LCD screen
• CCD-shift image stabilisation
• 720p HD stills and movie
• Up to ISO6400 sensitivity
• Scene Recognitoin Auto (SR Auto)
• Targeting AF
• Face Detection technology
• NEW Smile & Shoot Mode
• NEW Blink Detection
• Natural light with flash
• Panoramic shooting
• NEW Auto Image Rotate
• Micro thumbnail view
• Powered by 4 x AA batteries
• 300 shot battery life (Lithium battery 700 shots)