Hasselblad gets festive with half-price lens deal

Hasselblad is offering customers who buy a new H4D-40 camera with an 80mm lens the chance to buy a second HC/HCD lens of their choice at a massive 50% discount. The exclusive Christmas/New Year deal means that a photographer opting for an HCD 4-5.6/35-90mm zoom lens could save up to € 2.650 / GBP 2,397 / USD 3,747 overall on the purchase.

Explained Chris Russell-Fish, Hasselblad Global Sales and Marketing Director: "There has never been a better time to invest in the cutting edge Hasselblad H4D-40. We have just announced excellent free firmware upgrades on all new H4D-40 and H4D-50 cameras including:

• one-click instant digital focus check,
• two directional electronic spirit level,
• an improved high resolution display and
• a brand new rear display with grip info on the back

And from now until the end of January photographers buying an H4D-40 with an 80mm lens can get half price discounts on any H line lens from the HCD 4/28mm wide angle upwards." Any photographer keen to take advantage of this promotion should visit the Hasselblad website at: www.hasselblad.com/h4d-40-lenscampaign or contact their local dealer for more information.