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| Lowepro Toploader Pro AW Bag |
 Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of its newest toploading camera bag series. Toploader Pro AW is built for the pro who requires fast access, agility and flexibility while on assignment.The contoured, asymmetrical shape of Toploader Pro AW follows the lines of a pro DSLR camera for a snug, protective fit. Complementing this lean profile is the side opening with easy-grip access; the camera sits sideways making it easy to grab, shoot and put back. Lowepro’s quick-release buckle allows the photographer to close the bag without zipping it, enabling fast access plus security while on the move. Lowepro’s design team consulted with pro photographers who work in fast-action environments as they created Toploader Pro AW. The result is a nimble, easy-to wear solution that performs in all types of scenarios—from downhill skiing to hanging from a helicopter to covering a bicycle race. The bag can be worn three ways to accommodate several shooting styles: holster-style over the shoulder with the 3-point harness system, with a belt system such as Lowepro’s Street & Field™, or with Lowepro’s Topload Chest Harness (both sold separately). “The 360° All Weather AW Cover™ is a great example of a Lowepro inventive detail that adds protective confidence to a high-performance bag,” says Paul Gibbs, Senior Product Manager at Maxwell International. “It allows you to easily work out of the bag while your gear stays safe from the elements,” he added. Additional features designed to keep things fast and smooth include: large, U-shaped zipper pulls that are easy to grasp, even with cold, wet or gloved hands; a top pocket and mesh side pocket to stash sunglasses, accessories and small personal items; Lowepro’s exclusive SlipLock™ attachment system for expanding carrying options; a built-in key clip; and an adjustable divider system to secure grip and allow storage of a smaller lens. Toploader Pro AW bags come in three sizes and work with Lowepro’s Topload Chest Harness (sold separately), offering hands-free access while on the job. Designed for the outdoor, adventure, sports and travel photographer who needs to work fast and light, Toploader Pro AW camera bags provide the ideal solution with a compact, modern profile and a high-perfoming set of useful features. RRP $135.00 -165.00 Available in stores now. Dimensions & Fits Toploader Pro 65 AW INTERIOR: 17 x 17 x 19 cm EXTERIOR: 20.3 x 20.3 x 22 cm FITS: Pro DSLR with grip and wide-angle or standard fixed lens attached (14mm f/2.8 or 50mm f/2.8); accessories Toploader Pro 70 AW INTERIOR: 17 x 17 x 21 cm EXTERIOR: 20.5 x 20.3 x 26.3 cm FITS: Pro DSLR with grip and standard zoom lens attached (24-70mm f/2.8 or 14-24mm f/2.8); accessories Toploader Pro 75 AW INTERIOR: 17 x 17 x 29 cm EXTERIOR: 20.3 x 20.3x 32.5 cm FITS: Pro DSLR with grip and 70-200mm lens attached; accessories |
About Maxwell
The name 'Maxwell' first surfaced in Australian photo distribution in 1959, with the formation of Maxwell Photo Optics and the launch of the Nikon F camera. The company was a subsidiary initially of 16mm Australia Pty Limited and then Bell & Howell Australia. The name Maxwell came from the first General Manager of the company, Maxwell Adams, or Max as he is known to his friends.
In October 2006, Maxwell Optical Industries ceased, and two new companies were formed. First was Maxwell International Australia Pty Limited, distributor for Lowepro bags, Tamron lenses and other photo products. The second company resulted in the formation of Nikon Australia Pty Limited, a wholly owned subsidiary of Nikon Corporation of Japan to take over all Nikon Imaging and Nikon Sports Optics distribution.
Maxwell International Australia is a wholly-owned subsidiary of DayMen Worldwide, in Toronto, Canada. Corporate operations headquarters are now now operated from Sebastopol, California, USA, location for the designs of Lowepro's award-winning camera, video and computer bags. DayMen is the owner of the Lowepro brand and trademarks throughout the world.
