Nikon releases the first four lenses in the new 1 NIKKOR series for the advanced interchangeable-lens Nikon 1 camera system: Three compact and lightweight kit lenses, 1 NIKKOR VR 10-30mm F/3.5-5.6, 1 NIKKOR VR 30-110mm F/3.8-5.6 and 1 NIKKOR 10mm F/2.8, suitable for a wide variety of shooting scenes, and the power drive zoom lens 1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM

Nikon is pleased to announce the release of the first four 1 NIKKOR lenses for the new Nikon 1 camera system.  The Nikon 1 advanced interchangeable-lens camera system is a new digital camera system that proposes new forms of imaging expression and enjoyment.  Cameras in this new system utilize the new Nikon 1 lens mount system, which supports the new 1 NIKKOR brand of interchangeable lenses.  The first four lenses released for this new system are the VR 10-30mm F/3.5-5.6, 1 NIKKOR VR 30-110mm F/3.8-5.6, 1 NIKKOR 10mm F/2.8 and 1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM.

The new 1 NIKKOR brand of interchangeable lenses continues in the tradition of the Nikon F mount, which has a history that goes back more than half a century.  1 NIKKOR lenses employ the new Nikon 1 mount, and are developed for use with Nikon 1 cameras.  These lenses support Nikon's new CX format, which adds a new imaging format to the existing Nikon FX and DX formats.  They are compact and lightweight for superior portability, have a simple design that is well suited to that of Nikon 1 cameras, and are available in a variety of colors.

The 1 NIKKOR VR 10-30mm F/3.5-5.6, 1 NIKKOR VR 30-110mm F/3.8-5.6, 1 NIKKOR 10mm F/2.8 and 1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM lenses released under the 1 NIKKOR brand offer optical performance optimized for the Nikon 1 system for sharp rendering in a compact size.  With release of these four lenses, Nikon offers a lineup for the Nikon 1 system that covers basic requirements in terms of typical scenes.  In addition to standard and telephoto zoom lenses that cover a wide range of focal lengths (angle of view equivalent to 2.7x that of the same focal length in 35-mm [135] format), a high-power zoom lens equipped with a 10x power drive zoom mechanism perfect for movie recording, and a wide-angle, slim fixed focal length (prime) lens with superior portability are being released.

For nearly 80 years, Nikon's extremely reliable photographic lens brand, NIKKOR, has been comprised of highly functional, high-performance lenses.  These lenses have supported the photography of a wide variety of users to become one of the world's most popular lens brands.  With release of the new Nikon 1 digital camera system, which proposes new forms of imaging expression, enjoyment and value, and NIKKOR lenses employing the Nikon 1 mount, Nikon will continue to expand its lineup of NIKKOR lenses utilizing optical technologies accumulated over its long history to offer increased convenience to users of Nikon cameras.

1 NIKKOR VR 10-30mm F/3.5-5.6 Primary Features

    A 3x standard zoom lens that covers the 10 - 30 mm range of focal lengths (angle of view equivalent to 27 - 81 mm in 35-mm [135] format) and is easy to use
    Compact and lightweight enough to be taken anywhere
    A standard zoom lens with a retractable lens mechanism
    Equipped with a vibration reduction (VR) mechanism
    A minimum focus distance of just 0.2 m for extremely close-up shooting

1 NIKKOR VR 30-110mm F/3.8-5.6 Primary Features

    A 3.7x telephoto zoom lens that covers the 30 - 110 mm range of focal lengths (angle of view equivalent to 81 - 297 mm in 35-mm [135] format)
    A compact, lightweight telephoto zoom lens that offers superior portability with a retractable lens mechanism
    Equipped with vibration reduction (VR) mechanism
    Support for a wide variety of scenes, from portraits to sports scenes

1 NIKKOR 10mm F/2.8 Primary Features

    A slim, wide-angle fixed focal length (prime) lens with a focal length of 10 mm (angle of view equivalent to 27 mm in 35-mm [135] format)
    Superior portability from a stylish, slim wide-angle fixed focal length (prime) lens with a maximum length of just 22 mm
    Metal mount adopted for increased durability, and a metal exterior for an elegant feel
    The perfect lens for those who want a lens that can easily be taken anywhere to capture snapshots with superior image quality

1 NIKKOR VR 10-100mm F/4.5-5.6 PD-ZOOM Primary Features

    A high-power zoom lens that covers the 10 - 100 mm range of focal lengths (angle of view equivalent to 27 - 270 mm in 35-mm [135] format)
    A 10x power drive zoom lens
    Retractable lens mechanism
    Equipped with a vibration reduction (VR) mechanism
    Zooming speed (3 speeds available) can be adjusted with positioning of the power drive zoom switch
    Smooth zooming with the built-in power drive zoom mechanism, an unusual feature for interchangeable lenses
    The perfect lens for those who want to maximize the enjoyment of recording still images, movies, or both
    Metal mount adopted for increased durability, and a metal exterior for an elegant feel