Olympus Ad Campaign Gets You In The Picture

Are your images ‘Anything but Ordinary’? Test drive an Olympus PEN E-PL3 and get the opportunity to star in Olympus’ latest ad campaign

Do you capture ordinary details in extraordinary ways? Do you love to take photos that shock, surprise or inspire? Olympus challenges you to test-drive the new Olympus PEN E-PL3 to capture snaps that are Anything But Ordinary, which could become the star of the new Olympus advertising campaign.

Open to budding camera and photography enthusiasts, from students interested in street photography through to anyone interested capturing the unpredictable, Olympus will select twenty individuals to take part. Armed with nothing but an Olympus PEN E-PL3 and their creative eye, participants will be given free rein to shoot unpredictable images and be amongst some of the first in the country to showcase the camera’s artistic features and produce authentic, unpredictable images.

“Not everyone who loves photography wants to be a professional photographer. We’re searching for savvy amateur photographers; real people who all have a different view point on what real photography means to them,” said Kristie Radtke, Product Manager, PEN and DSLR at Olympus Australia.

“Olympus’ Anything But Ordinary campaign is set to celebrate the unexpected, the out of the ordinary and the absolutely unpredictable. We are calling on everyday Australians to give us their take on ‘Anything But Ordinary’. In return, Olympus will provide them with their very own PEN E-PL3 camera to test drive and the opportunity to showcase their very best photographs in Olympus’ next advertising campaign.”

Photography enthusiasts who are keen to try out the E-PL3 from the new PEN range of Next Generation System Cameras need to submit three examples of their personal photography and fill out a short questionnaire on the Olympus Facebook page. Submissions will open from Friday 26 August to Thursday 8 September. Selected participants will be notified by Wednesday 14 September before being issued with an Olympus PEN E-PL3 and an ‘Anything But Ordinary’ brief. More information can be found at the Olympus Facebook page www.facebook.com.au/OlympusAU and at www.olympus.com.au/promotions.

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About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.