Olympus Compact Cencept Digital Camera

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Olympus Compact Cencept Digital Camera

Olympus Compact Digital Camera

New Flagship Digital Camera equipped with ZUIKO Lens under Development

Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the development of a new flagship compact digital camera, the first to incorporate a critically acclaimed Olympus ZUIKO lens.

Scheduled for release in the first quarter of 2011, the new Olympus flagship model will be a high end compact point-and-shoot camera, providing users with high image quality and rich functionality without the weight and bulk of traditional SLRs or the hassle of changing lenses.Equipped with the same type of accessory port as the critically acclaimed Olympus PEN E-P2 and PEN E-PL1, the new Olympus flagship camera will expand the photographic capabilities of point-and -shoot users to unprecedented levels.

A concept mock-up of the new flagship camera will be exhibited at “Photokina 2010”, the world’s biggest trade fair for the photographic and imaging industries, held at Köln Messe, Cologne, Germany from September 21 – 26.

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About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.