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Olympus Announces XZ-1 Compact Digital Camera

olympusx1-20110106.jpgHigh Performance OLYMPUS XZ-1 compact digital
Super-bright f.1.8-2.5 i.Zuiko Lens


Olympus announces the Olympus XZ-1, its new high-performance flagship compact digital camera. Featuring the fastest zoom lens in the compact camera class and imaging performance that approaches SLR quality, the OLYMPUS XZ-1 is scheduled to go on sale in late February 2011.

Feature Highlights

1.    “i.ZUIKO DIGITAL” super-fast 4x wide-angle zoom lens — the fastest compact digital camera zoom lens throughout its zoom range, with a f1.8-2.5 open aperture range from wide angle to telephoto. This is the first Olympus compact digital camera lens to sport the legendary “Zuiko” brand – a mark of superior imaging performance.

2.    TruePic V image processing engine — part of the image processor series as used in the professional Olympus E-5 SLR camera, and in the critically acclaimed PEN mirrorless camera range. Optimises image reproduction with high-resolution, rich colours and outstanding noise reduction. Six Art Filters provide the user with exciting creative options

3.    Brilliant 610,000 pixel OLED screen

4.     Front-of-camera control ring and dual-function rear control dial for quick settings adjustment in manual and semi-automated exposure modes

5.    PEN-type accessory port for added functionality with PEN system accessories

The Olympus XZ-1 is a high-performance point-and-shoot compact camera designed for the photographer who desires extremely high picture quality from a compact digital camera that easily slips into a coat pocket.

Olympus’ leading-edge digital lens technology is incorporated in design of the super-bright 28-112mm f1.8-2.5 zoom lens (35mm film format equivalent). A combination of high technology optics including Dual Aspherical, Aspherical ED, and Super-High Refractive index lenses are employed in the sophisticated large aperture lens design. With a maximum open aperture of f1.8 at its widest angle, and a class-leading f2.5 at the full telephoto setting, outstanding lens performance for available light shooting is assured.The legendary Zuiko brand mark is an indication of high optical quality.

The XZ-1 uses an advanced technology 10-megapixel high-sensitivity 1/1.63 inch CCD sensor, which is comparatively large in the compact camera class. Olympus’ acclaimed TruePic V image processing engine which is used in the top of the range E-5 SLR and the PEN camera series provides the highest quality image processing for crystal clear pictures with rich, vibrant colour and low picture noise.

Its full complement of manual exposure and semi-automated exposure modes will appeal to advanced photographers seeking a quality compact camera. Manual exposure and manual focusing can be easily adjusted with the special control ring around the lens and the dual-function rear control dial. Wireless flash photography using the camera’s pop-up flash with an Olympus wireless capable flash unit further enhances its capabilities. HD video at 720P is easily captured with a single press of the dedicated movie record button.

Novice photographers desiring a slim high-performance compact digital camera will appreciate the convenient iAUTO (intelligent automatic) shooting mode that automatically evaluates the scene type and cleverly applies optimised picture taking settings for the best picture result. A further 18 pre-programmed Scene Modes, and a built-in Live Guide provides intuitive camera adjustment control on-screen as well as photo taking tips, to make taking great pictures easy. Superb High Definition movie recording requires just a convenient push of the dedicated movie record button located at its rear.

Creative photographers of all abilities can enjoy instant special effects photography with the XZ-1’s six built-in Art Filters, which includes the cool Dramatic Tone filter effect.

The design of the XZ-1 features a slim profile with a metallic outer finish and the camera will be available in either white or black. A high-resolution 610,000 pixel 3.0-inch OLED screen (organic electro luminescence display) displays rich colours with deep blacks, further enhancing the picture-taking and playback experience.

The XZ-1’s PEN-style accessory port accepts a range of established PEN series accessories such as an external stereo microphone adapter kit (SEMA-1) and the super-high performance Electronic Viewfinder VF-2 to enhance the camera’s functionality. Small external flash units such as the FL-14 and FL-36R can also be attached for greater flash illumination.

Bridging the gap between compact cameras and new generation PEN system cameras, the OLYMPUS XZ-1 offers a unique combination of near SLR picture quality and compact camera convenience that will satisfy the point-and-shoot camera needs of discerning photographers.

Other Feature Highlights

    Six Art Filters – Pop Art, Soft Focus, Grainy Film, Pinhole, Diorama, Dramatic Tone
    AF illuminator for accurate low-light focusing
    Dual-IS combining CCD-shift image stabilisation and high ISO sensitivity
    Multi-motion function for stabilising the image during movie shooting while walking
    Dedicated movie button for instant start of HD movie recording (M-JPEG AVI 1280 x 720, 30 fps)
    RAW format shooting capability
    PEN-style accessory port for connecting an accessory such as the EVF, external stereo microphones
    Multi-aspect function providing selection of four aspect ratios including the "square picture (6:6)"
    HDMI terminal for high-quality reproduction of both still images and movies on a TV screen
    Highly precise 324-area metering system
    Tracking AF for keeping a moving subject in focus
    Bulb shooting capability (max. 8 min.)
    Mechanical ND filter built in

 

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About Olympus

 

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.

 

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