Olympus has today announced the latest offering in its leading Mju Tough Series – the Mju Tough 3000 compact digital camera which boasts all of Olympus’ notorious ‘tough’ features and more.

Waterproof to a depth of 3 metres1, shockproof against falls from as high as 1.5 metres2 and snowproof at temperatures as low as -10°C3 – the Mju Tough 3000 is an ideal companion for families on-the-go; offering high-quality shooting under tough, extreme conditions that ordinary cameras would be unable to endure - such as underwater or in cold winter climates.

The new Olympus Mju Tough 3000. Available in Blue, Pink & Red.

Due for release in Australia in March 2010 and available in Blue, Red and Pink - the Mju Tough 3000 is the twelfth Tough camera launched in Australia by Olympus.

Incorporating the proven super-tough structure of its predecessors, the Mju Tough 3000 also houses all USB, battery and card slots behind just one door – including a practical internal USB charging capability so you can charge your camera while uploading still and moving images to your PC.

Behind its tough exterior lies a sophisticated camera offering the outstanding imaging power of a 12 megapixel CCD[3] and HD Movie capability - thanks to the advanced MPEG-4 AVC / H.264 movie compression format[4].

Using Olympus’ powerful new software solution called [ib] you can retouch and perfect images as well as organise and create your own personal or family collections and categorise by person, event, location, date or theme with ease. The software cleverly classifies the pictures according to the recording date automatically during upload to your PC and has the capability to recognise up to 16 faces as subjects to classify pictures accordingly.

The 1GB built-in memory of the Mju Tough 3000 respectively means that your camera is your very own portable photo album - ensuring you can capture and share your memories wherever you go. By recording location information for a classified event or by person or location[5], you can also easily find the pictures you want to print or upload to your favourite social media site or share with friends and family wherever you are on your travels.

The Mju Tough 3000 also features unique Magic Filters - designed specifically to expand the potential of creative digital photography. The Filters allow users to turn everyday scenes into extraordinary and powerful images without the need for special lenses, add-on filters or complex image processing techniques.

A total of four Magic Filter effects are available:
    * Pop – Enhances colours to turn familiar landscapes into more vivid, colourful world
    * Pin Hole – Reproduces the peripheral vignetting and unique colour tones of photos taken with a toy camera
    * Sketch – Transforms the image as seen by human eyes into a line drawing
    * Fish-Eye – Reproduces the dramatic perspectives of an image captured with a fish-eye lens

Other features

    * Waterproof, Shockproof & Snowproof in a range of vibrant colours
    * HD movie (MPEG-4 AVC / H.264) recording on SD card
    * Large-capacity 1 GB built-in memory[6] that enables photo-surfing on the large 2.7-inch high-resolution LCD panel using new Olympus [ib] PC software[7]

    * 12 megapixels & 3.6x optical zoom with 28mm[8] wide angle lens.
    * Dual Shakeproof image stabilisation (CCD-shift image stabilisation & High-sensitivity shooting)
    * USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organising recorded data in the PC.
    * Face Detect AF to 16 faces and Olympus Shadow Adjust technology.
    * AF Tracking to keep a moving subject in focus by tracking it automatically.
    * Magic Filter effects for creative imaging at the touch of a button.
    * HDMI™ output control for operations including picture selection and frame-by-frame advancement using the TV remote control.[9]
    * Intelligent Auto (iAUTO) mode that analyses the current composition and optimises camera settings automatically.
    * In-camera panorama image composition, that lets you shoot a panorama picture y simply panning the camera as guided.
    * Perfect Shot Preview function for compensating the exposure and white balance by comparing images on the LCD screen.
    * Compatible media: SD memory card.
    * In-camera “how to use” guide.

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