Olympus Imaging Corporation is pleased to announce the introduction of the OLYMPUS PEN E-P3, the flagship of its PEN series of new generation system cameras.

Feature Highlights

1. World's fastest AF (auto focusing)* - Achieved via unique FAST (Frequency Acceleration Sensor Technology) AF system, the new 35 zone AF system features tighter focusing points and improved AF tracking capability
2. Superior Image Quality - Improved dynamic range, impressive colour reproduction and high ISO 12800 sensitivity thanks to a new 12.3 megapixel High Speed Live MOS Sensor with full HD movie capability and the latest TruePic VI image engine
3. Advanced graphical user interface - A 3.0-inch, 610k dot OLED display with electrostatic capacitance touch-screen
4.  New generation HD video stabilisation - A new multi-motion, predictive algorithm systemenables exceptional image stabilisation quality during handheld video recording
5.  Built-in flash with wireless control capability - A versatile pop-up flash with a guide no. of 10 (ISO200) and wireless flash control capabilities
* Among interchangeable lens type digital cameras available as of June 30, 2011. Focusing time between in finite and 1 meter, measured at the 35mm (70mm at 35mm camera equivalent) of an M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II R lens mounted on the OLYMPUS PEN E-P3 camera. According to Olympus in-house test conditions.

Further building upon the existing PEN range, the OLYMPUS PEN E-P3 is a high performance compact system camera based on the Micro Four Thirds System standard. As the flagship camera of the PEN series of new generation system cameras, the E-P3 is aimed at camera enthusiasts looking for a camera which combines traditional style and functionality along with advanced imaging capabilities and high responsiveness. Like previous models in the PEN series, the E-P3 maintains key SLR advantages such as high performance and high image quality and its remarkably compact design has been made possible by the elimination of the quick-return mirror and the reflex prism.

The E-P3 auto-focuses faster than any interchangeable lens camera on the market and utilises the powerful new 'FAST' AF auto-focus system. FAST AF combines MSC (Movie & Still Compatible) lens technology,  double-speed detection capability of the new Live MOS sensor, a new focusing algorithm and a dedicated focusing processor within the TruePic VI engine. The new AF system sports a 35ne AF pattern which covers nearly twice the screen area of previous PEN cameras enabling enhanced AF detection. Each autofocus zone is also smaller for more precise point focus and enhanced AF tracking capability.

The new 12.3-megapixel High Speed Live MOS Sensor provides 1080i Full HD movie capabilities and features enhanced noise reduction during video recording and Live View through pixel binning. Further advantages of the Live MOS Sensor include improved dynamic range, a high data speed of 120 fps, faster reaction time and a light-sensitivity of ISO 12800. saturation colours including emerald green (e.g., clear \uc1\u8216Xblue' sea), red-magenta
Challenging, high-tones (e.g., red flowers) and yellow tones (e.g., nature subjects and sunset skies) are more accurately reproduced with clearer tonal depth and definition thanks to the new generation TruePic VI image
Olympus' Real Colour Technology. Thisprocessing engine which incorporates the latest version of Real Colour Technology enables reproduction of pictures with enhanced and vibrant colours which are even more true to life.

A new multi-motion digital image-stabilisation algorithm enables exceptional handheld video capture which is remarkably shake-free. Highly-stabilised movie recording is now possible without the use of costly steadicam-type add-on accessories, even when both the user and video subject are in motion. Fast operation and ease-of-use have always been the hallmarks of the PEN series and the E-P3 is no exception. In addition to its two quick-input Main and Sub dials, the E-P3 is equipped with a 3.0-inch, 610,000-dot OLED display whose excellent colour reproduction and touch-screen panel deliver the superior display and intuitive operability needed for creative image shooting and playback. Razor sharp text and graphics support graphical menus which have high clarity and are easy to navigate.

Recreating the timeless style of the classic Olympus PEN series, the E-P3's advanced performance is housed in an elegant, retro-design chassis with a durable metal exterior that exudes quality, features a new user-changeable grip system, providing reliability, and performance. The ergonomic customisation with various sized grips.

Other feature highlights
- Advanced Art Filters
o Incorporates ten Art Filters (with variations and Art Effects)
o Addition of a new variation (Pale & Light Colour II) and new Art Effects (Starlight and White
Edge) Art Filter bracketing for recording multiple Art Filter pictures with a single shot
- Compatible with full HD movie (AVCHD) capture for enhanced movie effects
- Compatible with 3D Photo Shooting scene mode
- Advanced Live Guide
o Instant recall of Live Guide with Fn button in P/A/S/M modes
- Advanced movie recording
o Incorporates full HD movie recording (AVCHD)
o Built-in stereo microphones
- Built-in GN10 (ISO200) flash with wireless controllability
- Built-in sensor-shift type image stabilisation (plus electronic movie image stabilisation with
multi-motion movie IS system)
- Tone control for individual variations of the tones of bright and dark sections
- One-push digital 2x teleconverter function
- Two Fn buttons (Fn1/Fn2)
- Menu Guide for on-demand help explanation
- New scene mode: 3D Photo Shooting
- Proven, reliable dust reduction system
Level Gauge display on Live View monitor

The following body/lens colour combinations are available.
When the body colour is Silver, the lens colour is Silver
When the body colour is Black, the lens colour is Black

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