Olympus Imaging Corporation is pleased to announce the introduction of the PEN Lite E-PL3 compact system camera. The PEN E-PL3 is the centrepiece of Olympus's popular PEN series new generation digital cameras and is designed for photographers  seeking  a light weight, ultra-modern and technology-oriented compact system camera design.

Feature Highlights
1. Tilt widescreen - The E-PL3 is the first PEN series camera which features a  tilting 3.0-inch display (16:9 aspect)
2. Superior Image Quality-  Features the  same high image quality  as the flagship E-with 1080i Full HD video capture an extremely compact body weighing just 262 grams
3. World's Fastest  Autofocus Speed - The first P Lite uses FAST  AF (Frequency Accelerated Sensor Technology) and features focusing speeds and camera responsiveness similar to the flagship E-P3 model
4. Creative Art Filters  - Six popular Art Filters with advanced Variations and Art Effects allow users to express their creativity and unleash their artistic side
5. Clip-on flash with wireless control capability - Powered by the camera's battery, the PEN Lite features a small, detachable flash unit.
6. Colour choice - The E-PL2 body will be available in 4 colours; Black, Silver, Red and White

Combining SLR quality performance  and compact camera ease-of-use, the  new Olympus PEN Lite E-PL3 is the centrepiece of the PEN series of new generation system cameras. Olympus has reached a new level of interchangeable-lens camera  compactness with  the  E-PL3  through  a total redesign  of internal structures and reducing of component sizes.

A  slim-line  16:9 aspect  tilting  3.0-inch HyperCrystal LCD  (maximum angle adjustments  of  80° up and 45° down)  gives  the  E-PL3  high  and low-angle shooting flexibility  without compromising the compact size and is extremely useful  for  waist or chest level  HD video capture.  A new multi-motion digital image-stabilisation algorithm for HD video recording gives exceptional handheld video capture results which are remarkably shake-free, even when both the user and video subject are in motion.

The PEN E-PL3 boasts a rapid sequential shooting speed of 5 fps and image quality built on the same
Olympus' aim  of providing "the  best advanced technology  which powers the  new  E-P3, reinforcing
possible imaging performance with all PEN models". The latest 12.3 megapixel High Speed Live MOS
Sensor  (with 1080i Full HD movie capability)  enables high data speeds, rapid reaction and high sensitivity shooting at ISO 12800. Combined with the new TruePic VI image processing engine, the E-PM1 assures stunning SLR image quality meaning you'll never miss a picture again.
 
Popular Art Filters from previous Olympus cameras have been refined and improved with the effect "variations" and can be enjoyed on both still images and movies. The Art Effect function, which adds various composition effects to Art Filters, has also been enhanced with new "Starlight" and "White Edge" effects.

Other feature highlights
Ultrafast AF using new AF system inherited from the E-P3
35-area multiple AF, group and point area selection

- High-performance 5 fps sequential shooting
- Advanced Live Guide
o Instant recall of Live Guide with Fn button in P/A/S/M modes
- Advanced movie recording
o Incorporates full HD movie shooting (AVCHD)
o Built-in stereo microphones
- Built-in sensor-shift type image stabilization plus electronic movie image stabilization using the multi-motion compatible movie IS system
- Tone control for individual variations of the tones of bright and dark sections
- One-push digital teleconverter function
- Menu Guide to clarify menu items
- 3D Photo Shooting
- Proven, reliable dust reduction system

The following body/lens colour combinations are available.
- When the body colour is Silver, White or Red, the lens colour is Silver.
- When the body colour is Black, the lens colour is Black.
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