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Olympus PEN Mini E-PM1 Digital Camera

olympus20110630.jpgOlympus Imaging Corporation is pleased to announce the introduction of the OLYMPUS PEN Mini E-PM1, the new entry-level model of the PEN series of new generation system cameras. Featuring an ultra-compact and light weight design, the E-PM1 is designed for the consumer seeking a compact system camera which provides absolute ease of use coupled with superior SLR imaging quality and Full HD video capabilities.

Feature highlights

1. Wide-aspect LCD screen – 3-inch LCD screen in 16:9 aspect provides the perfect stills and HD video capture view
2. Superior Image Quality - Featuring the same top-of-line imaging performance as the flagship “E-P3”
model with Full 1080i HD video capture in an ultra-compact body weighing only 215 grams.
3 Live Guide - Streamlined user interface for easy, intuitive adjustment of brightness, colour balance,
background defocusing and other photographic parameters
4. Creative Art Filters - Six popular Art Filters for fun and creative photography
5. Clip-on flash with wireless control capability – a small, detachable flash unit with a guide no. of 10
(ISO200) is included; this flash unit is powered by the camera’s battery

6. A choice of trendy colours – The E-PM1 will be available in six fashionable body colours*1; Black,
Brown, Pink, White, Silver and Purple.

With the new PEN Mini series, Olympus has fused simplicity and style with SLR image quality and
performance in an ultra-compact form-factor. Designed for easy use by first-time users of digital cameras with interchangeable lenses, the OLYMPUS PEN E-PM1 is the first release in this new line of PEN Mini compact system cameras. The E-PM1, which weighs only 215g (sans battery), represents the culmination of a concerted effort by Olympus to maximise the full size/weight reduction advantages of the Micro FourThirds System standard. When fully equipped with its standard zoom lens, clip-on flash, memory card and battery, the E-PM1 is still one of the world’s lightest compact system camera at just 401g. Available in a choice of six different colours, this model will appeal to the consumer who seeks a stylish compact system camera that does not compromise in picture quality.

 


The E-PM1 is ideal for capturing life on the go, with the world’s fastest autofocusing speed and
super-responsiveness. With a fast-burst shooting speed of 5 fps, the E-PM1 captures stills and Full HD videos with the same superior image quality of the recently announced flagship E-P3 and further reinforces Olympus’ aim of providing “the best possible imaging performance with all PEN models”. The latest 12.3 megapixel High Speed Live MOS Sensor (with 1080i Full HD movie capability) enables high data speeds, rapid reaction and high sensitivity shooting at ISO 12800. Combined with the new TruePic VI image processing engine, the E-PM1 assures stunning SLR image quality time and time again.

For the ultimate experience in fun and creativity the E-PM1 features Olympus’ acclaimed Art Filters which make the application of high-end digital enhancement effects as easy as pressing the shutter button. The E-PM1 incorporates six amazing Art Filters, all of which can be seen in LiveView, enabling users to express their unique creative vision in still photography and HD video capture.

A new multi-motion digital image-stabilisation algorithm for HD video recording gives exceptional handheld video results which are remarkably shake-free, even when both the user and video subject are in motion.

Other feature highlights
• Simplified user interface for easy operation
• Ultrafast autofocus using new FAST AF system (as used in the flagship E-P3 model)
• 35-area multiple AF with point and group area selection
• High-speed 5 fps burst shooting for action photography
• High image quality inherited from the E-P3
o New 12.3-megapixel High-Speed Live MOS Sensor with full HD movie compatibility
o New TruePic VI image processing engine
• Advanced movie recording
o Incorporates full HD movie shooting (AVCHD)
o Built-in stereo microphones
• Built-in sensor-shift type image stabilization plus electronic movie image stabilisation using the
multi-motion compatible movie IS system
• Tone control for individual variations of the tones of bright and dark sections. One-push 2x digital
teleconverter function
• Menu Guide to clarify menu items
• 3D Photo Shooting
• Proven, reliable dust reduction system
*1The following body/lens colour combinations are available.
• When the body colour is Brown, Pink, White, Silver or Purple, the lens colour is Silver.
• When the body colour is Black, the lens colour is Black.


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About Olympus

 

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.

 

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