| Olympus SP-570 Digital Camera |
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• 20x optical zoom with 26mm wide angle lens
Olympus Imaging Australia has announced the launch of the Olympus SP-570UZ – the world’s first digital compact camera to offer 20x optical zoom1. Scheduled to go on sale in Australia from March 2008 for AU$699RRP, the SP-570UZ boasts a zoom range that extends from 26mm wide angle to 520mm super telephoto2. As well as being the first digital compact camera to offer 20x optical zoom, the SP-570UZ has a manual zoom ring for fast, accurate control across the 26mm to 520mm zoom range.
It also features Dual Shakeproof CCD-shift and high ISO blur-reduction systems to help prevent the blurring caused by camera shake that tends to occur at super telephoto settings. In addition, it offers a 10-megapixel CCD, roprietary Olympus Face Detect & hadow Adjust Technology, 13.5 frameper-second high-speed continuous shooting, as well as other features for easy, high-quality imaging. With its advanced shooting capabilities, the SP-570UZ is an ideal camera for users who want high class performance in a compact body without the trouble of changing lenses.
Main Features
With its high-definition 10-megapixel CCD, the SP-570UZ delivers superb image quality. It also incorporates proprietary Olympus Face Detect & Shadow Adjust Technology for better foreground and background exposure balance. Unlike face-detection systems that set focus and exposure only for the face, Olympus Face Detect & Shadow Adjust Technology balances the exposure for both faces and backgrounds. In backlit situations where the subject’s face tends to be underexposed, conventional face-detection systems often overcompensate, causing the background to be overexposed. With Face Detect & Shadow Adjust Technology, exposure is adjusted to ensure that both people in the foreground and elements in the background are properly exposed.
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.







World’s first digital compact camera with 20x optical zoom





