Olympus TG-610 Limited Edition Quiksilver Digital Camera

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Olympus TG-610 Limited Edition Quiksilver Digital Camera

Ride the wave with the new Olympus TG-610 limited edition Quiksilver digital camera

Olympus announces the launch of the Olympus TG-610 limited edition Quiksilver digital camera – waterproof, shockproof and freezeproof, to ensure photos of the toughest surf conditions can be captured anytime.

This is an exclusive to Australia and consumers can be the first in the world to get their hands on the Olympus TG-610 at the Quiksilver pop-up store at the Quiksilver Pro on the Gold Coast next month (26 February – 9 March), where two times World Surfing Champion and Olympus Tough ambassador Tom Carroll will be in attendance.

For those searching for the ultimate wave or people who love extreme outdoor sports, the Olympus TG-610 is rugged enough to handle the toughest conditions, meaning you’ll never miss a moment of life’s adventures.

The launch of the Quiksilver branded TG-610 cements a longstanding relationship between Olympus and Quiksilver: “For us, partnering with Quiksilver for our Tough camera range made perfect sense” said Marc Radatt, Managing Director, Olympus Imaging Australia.

“The Quiksilver brand is all about active sports and excellence in performance and that’s exactly what the Olympus Tough camera range represents – the ability to deliver amazing images under any conditions”.

Jamie Wood, Strategic Partnerships Manager for Quiksilver Australia said: “The 2011 Quiksilver Pro presented by Land Rover will bring together the world’s best surfers in some of the most challenging surf conditions seen anywhere on the planet”

“Olympus are the pioneers of the Tough digital camera and this partnership highlights the synergy between a passion for photography and a passion for extreme sports like surfing and snowboarding.”

Key features of the Quiksilver branded TG-610 include:

    * Waterproof to 5m, shockproof to 1.5m and freezeproof to - 10°C
    * Superior image quality thanks to 14 megapixels
    * 5 x wide-angle optical zoom lenses and dual image stabilisation
    * HD Movie & HDMI Control – high-definition video (HD video) delivers a broadcast-quality movie experience when played back on a high-definition television (HDTV)
    * 3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D
    * Eye-Fi Card Compatibility – allows automatic wireless uploading of images to the website or PC of your choice
    * New Magic Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera
    * In-Camera Panorama – offers quick and easy panoramic shots
    * AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality

The TG-610 Quiksilver branded digital camera will be available at the Quiksilver pop-up store at the Quiksilver Pro on the Gold Coast from 26 February – 9 March and then widely available in Australia mid March from all major retailers.

Follow Olympus Imaging Australia on Facebook at: http://www.facebook.com/Olympus.AU or Twitter at: http://www.twitter.com/Olympus_AU or search for username @Olympus_AU

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About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.