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Home arrow Photography News arrow Cameras > arrow Olympus arrow Olympus Tough 1030SW Digital Camera
Olympus Tough 1030SW Digital Camera

olympus080122e.jpgNew 2m shockproofing and wide angle lens for even broader shooting capability


• Shockproof from 2 metres, waterproof to a depth of 10 metres
• New Underwater Movie Mode
• 3.6x optical zoom with 28mm wide-angle view
• 10-megapixel image quality


Olympus Imaging Australia has announced the launch of the new Tough 1030SW digital compact camera. Featuring a 10-megapixel1 sensor and 3.6x optical zoom, its shockproof cabability passes two-metre drop-impact tests2 and boasts a waterproof functionality to a depth of 10 metres3. Available in metal silver and black, it will be on sale in Australia from March 2008 for AU$599RRP.


Fashioned for everyday punishment, the Tough 1030SW is the toughest camera on the market yet. Offering robust shockproof, waterproof, and pressure-resistant construction, the new sleek and stylish frame is not only ideal for capturing those perfect party moments but it takes outdoor use and underwater adventure to a new level with its new Underwater Movie mode.


The camera’s feature set has also evolved since the introduction of its predecessor, the Tough 795SW, and
now includes a 3.6x optical zoom lens that brings 28mm wide-angle shooting capability to the Tough series for the
first time. Perfect for photographing vast landscapes and groups of people, the extended wide-angle view is also
great for shooting underwater. High-quality, high-definition imaging is provided by a 10-megapixel CCD and an
exclusive Olympus TruePic III image processor.


Main Features
• Rugged, shockproof and pressure-resistant construction
• Waterproof to depths of up to 10 metres, functional at temperatures as low as -10°C
• 3.6x optical zoom with 28mm4 wide-angle view
• 10-megapixel CCD for superior image quality


Even more rugged, impact- and pressure-resistant structure
A new impact-absorbing mechanism has also been developed to improve impact resistance and further protect the mirror frame. Positioned between the body and the mirror frame, the new mechanism enables the Tough 1030SW to pass drop-impact tests from a height of two metres, or higher than eye level for the average adult male. The perimeter of the body is further protected by a stainless steel frame capable of withstanding pressures of up to 100 kgf5.

 

Waterproof to a depth of 10 metres, snowproof to -10°C
Reinforced to withstand water pressure at all key points, the Tough 1030SW is waterproof to depths of up to 10 metres, enabling divers or snorkellers to enjoy the world of underwater photography without using a protective  housing. Further, the Tough 1030SW captures trueto-life underwater colour in movies as well as still pictures, with the new Underwater Movie mode.


Although most digital cameras don’t guarantee operability below 0°C, the Tough 1030SW’s electronic components are guaranteed to function at temperatures as low as -10°C. Thanks to this cold-weather shooting capability, the Tough 1030SW enables users to enjoy photography without worry when engaging in winter sports or mountain climbing.
4 35mm camera equivalent 5 Kilogram-force: the force exerted by 1kg at standard gravity; in-house testing


Other features

• 2.7-inch HyperCrystal II LCD monitor with high visibility from all directions
• In-camera panorama image composition for automatic panoramas
• Pre-capture movie function to ensure fewer missed movie opportunities
• Built-in altimeter and depth gauge
• Super Macro LED to help prevent blurring and ensure vivid color at close range
• Built-in illuminator for easy framing in low light
• 3 fps continuous flash for easy continuous shooting in low light
• Comparison window previews of various camera settings before picture is taken
• Numerous shooting modes, including dedicated underwater shooting modes
• Olympus' exclusive Face Detect & Shadow Adjust technology working in tandem with proprietary TruePic III image processing

 

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About Olympus

 

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.

 

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