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| Olympus µ-7010 Digital Camera |
 Olympus Europe have announced the µ-7010. Incredibly slim design and superior optics are in perfect harmony in the Olympus µ-7010. The latest addition to the popular µ series features an impressive 7x wide optical zoom in a chic body. Proving that style does not exclude high-end functionality, this ultra-slim model also boasts Dual IS. AF tracking and i-Auto mode are on hand to take the guesswork out of picture perfect memories. In addition, the µ-7010 makes photographic expression even easier with new creative Magic Filters everyone can enjoy. It comes in three attractive colours: Starry Silver, Titanium Grey and Candy Pink. The state-of-the-art µ-7010 will be available from August 2009.With its stylish exterior, the 12 Megapixel µ-7010 is the perfect blend of elegance and substance. It features a Magic Filters mode, which allows photographers to give their pictures a whole new flair. Pop Art, for example, infuses images with striking colour to make them more intense and vivid. Additional amazing creative effects include Pin Hole, Sketch, and Fish-Eye. And framing or viewing the resulting masterpieces is easy thanks to the versatile 7x wide optical zoom (28-196mm*) and generous 6.9cm/2.7” HyperCrystal II LCD. Another impressive new function is AF tracking, which guarantees that even moving subjects are perfectly in focus at all times. Dual IS performance further ensures that every shot is crystal clear. Meanwhile, the innovative i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly. What’s more, you never need to worry about looking your best with the smart µ-7010: Beauty Mode smoothes out imperfections from the final image for a fresh complexion. In-Camera Panorama mode is also included for particularly expansive shots in the great outdoors or artistic fun in the city. The new member of the classic µ series comes with 39 languages on board. Its comprehensive suite of powerful and practical features is rounded out by xD-Picture Card and microSD** compatibility. The Olympus µ-7010 hits stores in August 2009 along with a new software version: Olympus Master 2.2 for more image management and editing possibilities. The Olympus µ-7010 – main features: • Exceptional 7x wide optical zoom (28-196mm*) in a slim metal body to capture great scenes through to exciting close-ups • Avoids blur thanks to Dual Image Stabilisation • 6.9cm/2.7” HyperCrystal II LCD for excellent preview even in brilliant sunlight and at extreme angles (230,000 dots) • 12 Megapixels to make poster-size prints • The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically • Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces plus correct exposure of other image areas • Sharp photos wherever your subject moves thanks to AF tracking • Spice up your pictures with built-in Magic Filters • TruePic III image processor for faster image handling and higher image quality • Liven up your memories with movie recording with sound (up to VGA resolution at 30fps) • xD-Picture Card and microSD** Card compatible * Equivalent to a 35mm camera ** microSD is a trademark of the SD Card Association |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
