Olympus unveils creative talent for Anything But Ordinary campaign

Olympus Imaging Australia has unveiled a panel of Australian and international creative photographic leaders set to inspire Australians to rediscover their inner artist, and bring to life Olympus’ Anything But Ordinary campaign.

The Anything But Ordinary pro photographers have been chosen for their ability to shock, surprise and ultimately make people smile. Through the Anything But Ordinary campaign, they will each showcase the unexpected and challenge people to think differently about photography and what it means to them.

“Our Anything But Ordinary photographers represent real photography, real fun and real creativity. They have been chosen for their unique perspective and ability to think outside the box and we hope to reignite Australia’s passion for taking, sharing and enjoying great photography,” said Marc Radatt, managing director of Olympus Imaging Australia.

The Anything But Ordinary photographers include:

David Stewart – London-based director and photographer working in advertising and fine art photography. He is known for his surreal and often humorous portraits (http://www.davidstewwwart.com/)

Vincent Dixon – Award-winning photographer based in New York who has worked on top advertising campaigns for the likes of Absolut Europe and Perrier (http://www.vincentdixon.com/site.htm)

Nick Leary – Celebrated fashion and portrait photographer known for his emotive and classic style (http://www.nickleary.com/)

SPR/PPL – Creative duo, Andy Irwin and Luke Byrne, working on photography, film and art direction for the music and fashion industries (http://sprppl.com/)

Jessica Tremp – Melbourne-based fine art photographer whose love of theatrics, romanticism and nature run throughout her work (http://www.jessicatremp.com/)

Henryk Lobaczewski – Sydney-based fashion photographer who specialises in fashion advertising, beauty and editorial (http://henrykphoto.com/)

She Is Frank – Melbourne-based fashion photographer who has worked with a number of fashion magazines including Cake, Fashion Journal and Tangent (http://sheisfrank.com/work/)

Thom Kerr – Australian fine art and fashion photographer well known for his experimental approach to image production (http://www.thomkerr.com/)

In addition to championing the rediscovery of real, open and honest photography, the Anything But Ordinary photography ambassadors will share their view on the art of capturing an Anything But Ordinary moment. Over the coming months, everyone from budding fashionista photographers through to action-packed adventure snappers will be able to access exclusive content and behind the scenes footage of the Anything But Ordinary process, uncovering tips and tricks on how make the most of their photography, whatever their interest might be.

“Armed with nothing but an Olympus PEN and their creative eye, the photographers have been tasked with a simple brief – to capture Anything But Ordinary images and video and to bring the fun back into photography. Our commitment and promise to them, and to photography lovers across the country, is to run those images unedited, unabridged and in all their glory for Australia to enjoy. We can’t wait to see the results!” said Radatt.

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