Olympus VR-350 & VR-360 Digital Cameras

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Olympus VR-350 & VR-360 Digital Cameras

The VR-350 and VR-360: featuring exceptionally compact high-performance super-zoom lenses

Olympus Imaging Australia has today announced the launch of two new cameras, the VR-350 and VR-360, featuring exceptionally compact high-performance 10x and 12.5x zoom lenses. Building on the success of the first generation of VR-series models, the VR-350 and VR-360 are perfect for photographers who want big zoom performance in slim compact camera designs. They are the ideal everyday zoom cameras.

With both models utilising the same slim body, the VR-350 and VR-360 feature super-compact large-ratio zoom lenses, which utilise Olympus’ high-performance ED glass (Extra-low Dispersion glass) and proprietary dual-sided aspherical lenses. This combination of technologies provides an impressive zoom range of 24- 240mm* in the VR-350, and 24-300mm* in the VR-360. Boasting 16 megapixels and a wealth of premium features – including an enhanced Intelligent Automatic mode (i-Auto), 15 scene modes including 3D and nine Magic Filter effects – both models allow the user to capture consistently clear, crisp and creative shots.

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About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.