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| Olympus Zuiko Digital 14-54mm F2.8-3.5 II Lens |
 Olympus Imaging Corporation (President: Masaharu Okubo) today announced
the launch of the new Pro series ZUIKO DIGITAL 14–54mm F2.8–3.5 II.
This new high performance zoom lens with high speed imager AF
functionality complies with the Four Thirds System standard. It is
scheduled to go on sale in Australia from January 2009. Pricing is yet
to be announced.Olympus ZUIKO DIGITAL lenses feature specially designed optics to maximise the performance potential of digital SLR image sensors. The new professional quality ZUIKO DIGITAL 14–54mm F2.8–3.5 II has been developed as a successor to the renowned Pro series ZUIKO DIGITAL 14–54mm F2.8–3.5 (introduced October, 2003) and features the same robust professional built quality and splash- and dust-proofing. Its versatile zoom range covers the popular 28-108mm film equivalent focal length useful for all-round photography from landscapes to portraiture, and delivers the high optical performance expected of professional grade lenses. The new ZUIKO DIGITAL 14–54mm F2.8–3.5 II features High-Speed Image-AF support and can be teamed with the new Olympus E-30 digital SLR camera for responsive AF Live View shooting, as well as the E-420 and E-520 models. A new circular aperture mechanism provides smooth imaging characteristics in the defocused parts of a photo, and a floating lens design with an internal focus mechanism offers excellent close-up shooting capabilities with a minimum close-focus distance of only 22 centimetres at all focal lengths. To ensure the best possible quality and precision, the ZUIKO DIGITAL 14-54mm F2.8-3.5 II will be manufactured at Olympus’ Tatsuno Plant (Kami-Ina, Nagano, Japan), which is equipped with the most advanced production technology. The Olympus ZUIKO DIGITAL 14-54mm F2.8-3.5 II up close 1. High-Speed Imager AF compatibility The ZUIKO DIGITAL 14–54mm F2.8–3.5 II supports the High-Speed Imager AF available in the Olympus E-30, E-520, and E-420 digital SLR cameras, enabling users to enjoy Live View shooting with the ease of a compact digital camera. With the new E-30, users can preview the results of Art Filter effects on the LCD monitor while enjoying the convenience of AF Live View shooting. 2. A full complement of features to support creative photography The ZUIKO DIGITAL 14–54mm F2.8–3.5 II is the versatile choice for a wide variety of photography, and is an ideal standard wide zoom lens for all-round photography. It provides convenient wide-angle capabilities, with telephoto power for close-ups and portraits. Circular aperture diaphragm A circular aperture mechanism maximises the smooth defocusing characteristics that are a key advantage of large-aperture lens design. The aperture mechanism is designed to offer a near-circular aperture at up to approximately two stops from full open. Closest focusing distance of 22 centimetres throughout the zoom range A floating lens design with an inner focus system is used for superb optical performance at near to far subject distances. Exhibiting minimal aberration even at extremely close focusing distances, the lens has a minimum focusing distance of just 22 centimetres at all focal lengths. Splash- and Dust-proof structure Exterior joints are sealed to provide a high level splash and dust-proofing required to withstand the rigours of hard professional use. 3. Dedicated digital design for high image quality A compact size, outstandingly high image quality, and F2.8 brightness are achieved by a lens design featuring three aspherical lens elements and four cemented lens elements. The ZUIKO DIGITAL 14–54mm F2.8–3.5 II is a professional grade lens that delivers optical sharpness and contrast, with minimal distortion for superior imaging performance over its entire zoom range. Lens coatings have also been optimised to minimise ghosting and flaring even on backlit shots taken with the sun in the frame. |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
