Olympus XZ-1 Digital Compact Camera

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Olympus XZ-1 Digital Compact Camera

The game-changing Olympus XZ-1 now comes in silver,with a new special lens cap in an accessories upgrade

Olympus Europe has launched the TIPA award-winning XZ-1 compact camera, which now comes in a wider range of options thanks to a new version in silver and a new special lens cap accessory. The discreet lens cap opens and closes automatically as the camera powers on and off.

In addition to the familiar versions with a matt black or white lacquered body, the XZ-1 is now available in silver. Of course, the new silver version comes with all the characteristics that make this compact camera such a winner: the trinity of the ultra-bright 1:1.8-2.5 Olympus lens, the large 1/1.63” high-sensitivity sensor and the powerful processor delivers exceptional picture quality and stunning low-light performance. The results can be viewed on a large 3-inch OLED screen. A pro-style front lens control ring gives creativity free reign, ensuring easy access to all major parameters. A host of other creative options include Multi Exposure and six Art Filters that even work in HD Movie mode.

The XZ-1 is available for €449. The black LC-63A lens cap features a sleek design, with a front cover that opens and closes automatically. It costs €24.90.

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About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.