More than 100 exhibitors will showcase their latest developments in imaging technology and innovation at the PMA Imaging & Entertainment Expo to be held in conjunction with the Framing Show Friday 24th to Sunday 26th June at the Sydney Exhibition & Convention Centre.

Occupying three halls at Darling Harbour, visitors will be able to see all the latest from such leading companies as Panasonic, Hewlett Packard, Epson, Fujifilm, Canon, Nikon, Pentax,Ricoh and Olympus.

Trade and business visitors will have exclusive visiting hours on the Friday show but areexpected to be joined by enthusiast photographers over the weekend to bring an attendance predicted to be more than 20,000 people.

The event is the largest photo show in the Southern Hemisphere.

Over the weekend, home entertainment connectivity will be the theme at an enlarged showtheatre where leading consumer electronics experts will demonstrate and explain how themodern camera, 3d and internet integrate with home living.

On the Friday show opening day, the Show Theatre will feature a series of lectures by today’sleading professional photographers. Both the professional program and the rolling 40 minute consumer talks can be attended by anyone at the show at no charge.

Show organisers are also urging visitors to bring their cameras as there will be much to see and photograph. A special “Bring Your Photos to Life” photo workshop will be led by well known photographer Shelton Mueller. People who bring their cameras will get free hands-ontuition in a special studio set up. In the tuition process, participants will be directly involved inthe lighting and posing techniques used by master photographers.

As well as learning something about the skills needed to be a good photographer, visitors will be able to check out just what it takes to be an award winning professional. Show visitors will be able to visit the judging rooms for the 2012 Canon Australian Professional Photographer ofthe Year contest and hear for themselves the comments from the judges as they assess the work submitted by top professionals from around Australia. The remarks from the judges arean important lesson in just what it is needed to create an award winning photograph.

In addition to the Professional Photographer of the Year judging, more than a thousand photos will be on display in the Epson Photo Gallery. This diverse range of images covers everything from the work of camera club members and professional photographers to the shots taken by the staff who work in photo stores.

Said PMA Director Peter Rose, “This is the most exciting and diverse show we have ever staged in Australia and builds on the successful new programs we introduced in Melbourne last year.

“Anyone with a serious interest in imaging should be sure to attend this event.”

Attendance is free if pre-registered or with a free pass supplied by your photo retailer or by visiting www.pmaaustralia.com.au