Ricoh shows Australia its first glimpse of the GXR Lens Mount Unit
 
Ricoh will show Australians how to transform their GXR interchangeable compact camera system into a Leica, with the GXR’s soon to be released ‘M Lens Mount Unit’ making its Australian debut at the PMA Imaging & Entertainment Expo, Sydney on Friday June 24 2011.
 
Setting it apart from other interchangeable lens cameras, Ricoh’s GXR utilises an innovative slide-in mount system to attach ‘units’ which integrate lens, image sensor and image processing engine. The key advantage of this world-first design is a more finely tuned relationship between lens and sensor, resulting in the image quality one would expect from a DSLR. In 2010, the GXR was named ‘Innovative Imaging Product of the Year’ by Australia’s Camera Magazine.
 
Further expanding the versatility of the GXR system, the new lens mount is compatible with a range of M mount lenses including those produced by Leica. An engineering marvel, it has been designed to make the best use of the optical characteristics of the lenses mounted and will feature a 23.6 mm × 15.7 mm (APS-C size; total pixels: approx. 12.90 million) CMOS sensor and a newly developed focal plane shutter. It is planned for a spring 2011 release with local pricing to be announced closer to release date.
 
There are currently four existing camera units available for the GXR.
-    GR LENS A12 50mm F2.5 MACRO - announced November 2009
-    RICOH LENS S10 24-72mm F2.5-4.4 VC - announced November 2009
-    RICOH LENS P10 28-300 mm F3.5-5.6 VC - announced May 2010
-    GR LENS A12 28mm F2.5 - announced September 2010
 
To fully utilise this system's unique ability to accommodate interchangeable units other than camera units, Ricoh has been investigating possibilities for the development of a variety of devices. A number of these design mock-ups will be on display at the PMA Imaging & Entertainment Expo to be held at the Sydney Convention & Exhibition Centre from June 24 to 26, Stand 535.1.
 
Visitors to the Ricoh stand will also see:
-    the recently announced waterproof and shockproof PX, Ricoh’s latest compact camera aimed at more adventurous photographers
-    the latest release from Ricoh’s award-winning CX Series, the CX5 featuring its hybrid auto-focus system
-    Ricoh’s flagship fixed lens compact, the GR Digital III
 
Ricoh will be giving show visitors a chance to win a new PX camera. See Ricoh’s Facebook page for further details www.facebook.com/RicohCamerasAus .
 
Ricoh cameras are distributed in Australia by Tasco Sales. For enquiries phone 02 9938 3244 or visit www.ricohcameras.com.au