Samsung Launches The EX1 – A High-End Compact Digital Camera With Bright Ultra-Wide Lens. Fast operating speed and ultra-sensitive 1/1.7” CCD will impress photography enthusiasts

Samsung Electronics Australia introduces the 10 mega-pixel EX1; a high-end compact digital camera designed specifically for today’s advanced and enthusiast photographers. The new flagship of the company’s compact digital camera family, the Samsung EX1 incorporates a full range of advanced features, including a high-performance imaging sensor and one of the most impressive lenses ever found in a compact camera – a 24mm bright ultra-wide angle Schneider KREUZNACH, f/1.8. The Samsung EX1 will be on display for the first time in Australia during PMA 2010, June 4-6, at the Samsung stand, #412, Melbourne Exhibition & Convention Centre. 

“With the EX1, Samsung further differentiates its line-up from the competition and achieves yet another milestone in the industry,” said Sagar Dave, Digital AV Marketing Manager, Samsung Electronics Australia. “For the first time in a compact body, the bright ultra-wide angle capability and unparalleled speed of the EX1’s lens offers a new level of versatility, allowing the user to be more creative by taking better pictures from a broad range of perspectives. The bright ultra-wide angle lens also enables photographers to capture some amazing imagery in a range of low light conditions.”

High-Quality Optics and Images

The Samsung EX1 is sure to turn heads thanks to its f/1.8 Schneider lens. The impressive f/1.8 lens offers photographers a wider range of aperture steps and shallow depth-of-field, giving them the ability to blur out the background of their images while maintaining focus on their subjects. The ultra-fast, f/1.8 lens also allows users to take better photos in low-light environments as more light is passed through to the new high-performance 1/1.7” CCD sensor. Larger than the sensors typically found in compact digital cameras, the Samsung EX1’s 1/1.7” CCD offers unrivalled sensitivity (max ISO 3200/full-resolution). Together with Samsung’s re engineered and fast DRIMeIII imaging processor, the Samsung EX1 captures high-quality images, regardless of the lighting environment.

The high-end Schneider lens offers a 24mm, ultra-wide focal length and 3x optical zoom. Much wider than traditional compact cameras, the EX1’s 24mm ultra-wide angle lens allows photographers to capture any scene; from a beautiful landscape to large groups of friends or family. For blur free images, the EX1’s lens is also paired with Samsung’s Dual Image Stabilisation technology.

Versatile Display Enhances the Viewing Experience

Composing and reviewing images on the Samsung EX1’s three-inch, swivelling AMOLED screen is an exciting development. The rotating AMOLED display will allow photographers to precisely frame their images the way they want and shoot from just about any angle, including overhead or low-to-the-ground shots. Compared to the traditional TFT-LCD found on most digital cameras, the Samsung EX1’s AMOLED screen provides users with a higher contrast ratio, deeper blacks and more accurate, vivid colours, even when viewed from an angle or in direct sunlight. The EX1’s AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximise battery life and shoot for longer on a single charge.

Multiple Shooting Options

The Samsung EX1 supports RAW and gives enthusiasts full control over their images, thanks to its shutter priority, aperture priority and full Manual shooting modes. When using these settings, shooters can experiment with features such as slower shutter speeds and depth-of-field. However, for those who prefer ease-of-use over manual controls, the EX1 also offers Samsung’s Smart Auto 2.0 (Still & Movie) scene recognition technology. Applicable for video recording (640x480 / 30fps / H.264) and taking digital stills, this intelligent feature analyses the scene and then automatically selects the appropriate settings for the best results possible. Using this mode is effortless and users don’t have to sacrifice image quality for simple operation.