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Samsung WB700 Digital Camera

samsung20101230.jpgSamsung Zooms into the Future with New WB700. The ultra-slim 24X zoom camera comes packed with features for the photographer who demands more.

 

Samsung Korea has announced today the launch of the new WB700, the ultra-slim camera with an impressive 24X zoom function, capable of delivering superb quality images whether your subject is near or far.


The camera features a 24mm ultra-wide Schneider KREUZNACH lens to capture the perfect wide shot, as well as an outstanding 24X zoom function, made up of an 18X optical zoom and 1.3X Smart Zoom. The WB700 delivers sharp images with incredible detail in close up thanks to the camera¡?s 16 Megapixel (MP) CCD sensor. The flexibility of the WB700¡?s lens and zoom functions means that you can capture a broad landscape in the same 16MP detail as a bubbling brook in the distance.


Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, said: “We understand that many of our customers come to us for the very best and most up-to-date technology available, which is why we have chosen to bring all our innovation together in the WB700 for both the advanced and novice photographer, giving a balance of professional quality imaging and the kind of usability anyone can master. On top of the core excellence of the WB700¡?s 16MP 24mm lens with OIS and Schneider KREUZNACH super-zoom, we have added features that add surprise and delight to the photography experience, such as our new smart filters, the smart lens effect and zoom noise cancellation, adding value throughout the photography experience.”


High quality and fun shooting


The successor to the successful WB600 and WB650 models, the WB700 also includes Samsung¡?s latest advances in HD video technology so users can capture high quality video footage as well as still images. It also features Smart Filter 2.0 - artistic filters in modes such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ alongside traditional features such as ‘fish-eye’, ‘miniature’ and ‘sketch’, giving entertaining and professional finishes at the touch of a button.


Zoom Noise Reduction


Samsung has also introduced new innovation to remove zoom noise from video content. Unlike camcorders, because of the long zoom capabilities of cameras such as the WB700, users reported that their videos were being interrupted by the sound of the camera¡?s mechanical optical zoom sliding backwards and forwards. The WB700 uses an advanced noise reduction algorithm that actively cancels out the zoom noise, giving you uninterrupted clear sound to complement your clear High Definition movies.

 

About Samsung

 

Since SAMSUNG's founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.

In the 1990's, SAMSUNG transformed its mission statement to keep pace SAMSUNG's growing global operations, rapid changes in the world economy and escalating competition from well-established rivals.

 

Visit the Samsung website at http://www.samsung.com/au/

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