At CES 2012, Samsung has announced the launch of a new range of Wi-Fi enabled travel zoom cameras. The WB850F, WB150F, and ST200F enhance the advanced optical zoom and image quality that the WB range is known for, with Wi-Fi capability to facilitate sharing and storing images making shooting, sharing and storing amazing quality pictures easier than ever.

Samsung’s innovative new SMART Wi-Fi technology aims to change the way we take pictures, share and store them. With the new Samsung SMART long-zoom cameras, users no longer have to worry about unearthing a tangle of cables to transfer their images over to their hard drive using the Auto Backup function. They can also take advantage of integrated free storage space from Samsung’s AllShare Play and Microsoft SkyDrive to make their photo accessible anywhere.

From any Wi-Fi hotspot, users can email photos or share them on social networks such as Facebook and Picasa and post videos to YouTube in a few simple steps. The WB850F also uses GPS and Live Landmark to enhance your journeys, enabling you to download maps and find out information on nearby locations with the touch of a button. The camera’s Digital Compass can also give users their location and tell them how far they are from certain locations, whilst the MapView function allows users to download maps and use their camera to help explore new cities.

Make any picture come to life with Motion Photo

Motion Photo you can make one element of a normal photograph come to life and keep moving while the rest of the frame stays still. Edit it instantly on your camera and use Wi-Fi to share it immediately without ever needing a computer. This feature is included on the ST200F.

Making it easy to get the best shot

The WB850F and WB150F you can explore your own photographic skills with Full Manual Control, also taking advantage of the OIS (available on all models – WB850F, WB150F, and ST200F) Alternatively, the Smart Auto setting, available on all the new models, identifies and automatically selects the most appropriate of its scene modes to provide you with the best possible result every time.

Live Panorama to get everyone in the shot!

Live Panorama, featured on the WB850F, WB150F, and ST200F, allows you to capture even more of the action, facilitating wide panoramic shots which don’t miss any of the detail. The function allows the easy capture of large scenes by simply holding down the shutter button and sweeping the camera across.

Fun features to add a twist to your travels

Why not add some more fun to your travels by getting creative with your photographs? With Split Shot, Magic Frame, Picture in Picture and Funny Face, you can add so much fun element to your pictures than you could have ever imagined!

Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics, commented: “Taking photographs and sharing them with friends and family is one of the most enjoyable aspects of travelling. It’s about more than simply capturing memories – it’s an integral part of the experience itself. Listening to our customers, we understood that being able to conserve memory and share images instantly was what was missing from the high-quality cameras that they trust. With this in mind, we added ground-breaking Wi-Fi functions to our travel zoom series, building on the brilliant image quality that high-quality sensors and zoom lenses provide with the ability to store and share like never before.”