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| SanDisk FlashBack Adapter |
 You’re at a conference and someone spills coffee on your laptop PC, shorting out the system and cutting you off from your presentation and notes. Or your computer slips out of your hands and crashes to the floor. These are moments that everyone dreads, but today SanDisk Corporation (NASDAQ: SNDK) unveiled a rescue option – a lifeline for laptop users called the SanDisk® FlashBack™ Adapter. This unique device fits into the ExpressCard™ slot of your PC, automatically and continuously backing up and encrypting critical data onto an SD™ flash memory card.Whether your PC suffers a system failure or a full hard drive crash, the SanDisk FlashBack Adapter allows you to access your content safely from the memory card. Designed for the millions of newer notebook computers that have an ExpressCard slot, the SanDisk FlashBack Adapter offers a reliable, easy-to-use system to protect critical files by copying them automatically and instantly to an optional SD or SDHC™ memory card of any capacity. And with the backup card nesting completely inside the laptop, the system is literally out of sight. Nothing protrudes from the PC and nothing needs to be attached to any other port. The SanDisk FlashBack Adapter is being demonstrated this week at the annual CeBIT electronics show, at Booth D59, Hall 26 in the Hannover convention center. To use the SanDisk FlashBack Adapter, purchase an SD or SDHC memory card of any capacity and slide the card with the adapter into your computer’s ExpressCard slot, where it can be left for continuous backup protection. The adapter comes with easy-to-set up software for Windows-based laptops. Once installed, users pre-select backup sources by individual files, folders and/or file types. Then the device backs up and encrypts the user’s data, images, music and other files – automatically and continuously – from the computer’s hard drive to the memory card. Backup occurs as soon as there is a change to a designated file, or when a file is added or deleted. There is no need for scheduling backups and no need for further user intervention. Also, the application has a handy screen indicator to show the amount of storage available, along with a taskbar icon that displays the ongoing backup status. Restoring individual files, complete folders or the complete set of backed-up data is easy. Just open the application, log in to access, select the encrypted files on the memory card and indicate the restore destination. Voila – your critical files are back and they are within the same folder structure as the originals. Also, you can restore data from the memory card on any PC that uses Windows 2000, Windows XP or Windows Vista and has an SD memory card reader. The SanDisk FlashBack Adapter is not needed for this process. “This is a ‘set it and forget it’ solution for every laptop user with an ExpressCard slot who wants to be protected from unintended data loss,” said Matthijs Hutten, SanDisk’s senior product marketing manager for accessories. “We all know that we should frequently make backups of our critical files. But most of us don’t get around to it because it seems like too much of an effort, or we simply forget to do it. This practical solution does the job and does it automatically. So if your PC suffers a breakdown, you can flash back to your latest files wherever you are. The SanDisk FlashBack Adapter truly gives you peace of mind. |
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About Sandisk
Founded in 1988 by Dr. Eli Harari, an internationally recognized
authority on non-volatile memory technology, SanDisk has grown to
become the world's largest supplier of innovative flash memory data
storage products.
Serving both consumers (with more than 200,000 retail storefronts
worldwide) and original equipment manufacturers (OEMs), SanDisk
designs, develops, manufactures and markets flash storage card products
for a wide variety of electronic systems and digital devices. SanDisk
also licenses its technology to a number of other industry-leading
companies.
With flash memory's capability for storing large amounts of data
in a compact, removable format, SanDisk's products have helped drive
the exponential growth in sales of digital cameras, multi-function
mobile phones, USB flash drives, digital audio/video players, and other
digital consumer devices.
SanDisk currently has approximately 780 issued U.S. patents, and
more than 400 foreign patents, and is the only company, worldwide, that
has the rights to both manufacture and sell every major flash card
format, including CompactFlash®, SD™, miniSD™, microSD™,
MultiMediaCard™, Reduced Size MultiMediaCard (RS-MMC™ ), Memory Stick
PRO™ and related Memory Stick® products, xD-Picture Card™ and USB flash
drives.
SanDisk became a publicly traded company (NASDAQ:SNDK) in November 1995, and in 2006 revenues grew to $3.3 billion. With more than 2000 employees, worldwide, SanDisk is headquartered in Milpitas, California.
