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Sony NEX ‘DSLR Gear No Idea’ Returns |
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Monday, 06 May 2013 |
 DSLR ‘phonies’ be warned: Sony’s NEX ‘DSLR Gear No Idea’ campaign
is returning for a second year. It builds on 2012’s successful and
light-hearted creative that mocked DSLR owners who fumble with the
settings and missed the perfect shot – even though they never take their
camera out of auto mode. The 2012 campaign was viewed by 3.8 million people across...
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Sony Australia Launches Fotohood |
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Wednesday, 13 February 2013 |
 Sony Australia today announced the launch of Fotohood, an online
photographic community where like-minded members can engage in all
things photography. Sony camera enthusiasts can now share their work,
take part in competitions, view unboxing videos and receive tips and
tutorials from professional photographers to improve their own skills
and experience. “Whether expert or beginner, Fotohood will help...
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Sony 20mm Pancake Lens & 18-200mm Powered Lens |
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Wednesday, 23 January 2013 |
 Sony has expanded its popular E-mount camera system with the addition of
two new lenses compatible with all a E-Mountcameras and
semi-professional camcorders. When mounted on any Sony a E-Mountcamera, the sharp new SEL20F28
”pancake” lens creates an exceptionally versatile, portable package
ideal for a broad range of everyday shooting opportunities ranging from
interiors to landscapes, street photography...
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Sony WX80, W730, W710, TF1 & H200 Digital Cameras |
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Saturday, 12 January 2013 |
 Sony’s newest Cyber-shot compact cameras deliver a range of powerful,
high-end capabilities at attractive prices, making it easier than ever
for consumers to shoot and share all of their precious memories. The
five new models — WX80, W730, W710, TF1 and H200 cameras – share a
variety of new features for the Cyber-shot line including a new Advanced
Flash which boosts the...
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Sony Reveals Two-Thirds DSLR Users Stay On Auto Pilot |
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Monday, 19 November 2012 |
 Australia boasts strong ownership of DSLR c0ameras with 30% of
Australians having purchased one of these professional cameras. However
according to a Sony study*, this ownership has not translated into an
upgrade of skills with almost two-thirds of DSLR consumers using their
camera on auto-mode either always or most of the time. Furthermore, the study shows that one in three DSLR owners...
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Sony Foundation Annual Wharf4Ward Fundraising Lunch |
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Wednesday, 31 October 2012 |
 The stars were out in force for Sony Foundation’s annual Wharf4Ward
fundraising lunch. Woolloomooloo Wharf has never looked better, hosting
850 guests to a day of fine food, wine and entertainment all the while
raising a staggering $520,000 for Sony Foundation’s charity campaign
‘You Can’ – a national fundraising and awareness campaign set up by Sony
Foundation and...
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Sony Alpha a99 Full Frame 24.3MP DSLR Digital Camera |
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Thursday, 13 September 2012 |
 Now advanced photographers can explore the creative possibilities of
full-frame imaging and the responsiveness of Translucent Mirror
Technology (TMT), with the new a99. To satisfy demanding
enthusiast, professional photographers and cinematographers, the a99 is
ruggedly built to cope effortlessly with tough assignments as it sets
new standards of imaging performance...
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Sony NEX-6 Digital Camera |
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Thursday, 13 September 2012 |
 The new NEX-6 Compact System Camera (CSC) from Sony packs the imaging
power, shooting responses, handling and operability of a DSLR into a
pocket-sized mirrorless camera so you can step up to an imaging
experience that’s in a class of its own. Partnered with the
growing range of E-mount interchangeable lenses, the NEX-6 appeals to
committed...
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Sony NEX-5R Digital Camera |
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Thursday, 30 August 2012 |
 Sony Australia today announced the newest addition to its extensive
range of compact system cameras (CSC), the NEX-5R with built-in Wi-Fi.
The NEX-5R demonstrates Sony’s commitment to growing the CSC category
with strong and innovative products. With all the benefits of a DSLR in a
compact body, this third generation camera is straightforward and...
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Sony SAL55300 Telephoto Zoom Lens |
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Friday, 10 August 2012 |
 From flattering portraits to wildlife and extreme sports, every
subject's covered with the new SAL55300 telephoto zoom lens from Sony. Optimised for all a A-mount camera models with APS-C sensors, the
compact, stylishly-designed interchangeable lens brings the action
closer at a compelling price for every photographer. A versatile 5.5x magnification range...
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Sony Cyber-shot RX100 Digital Camera |
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Wednesday, 11 July 2012 |
 Touted by the New York Times as the best pocket camera ever made, Sony’s
new premium compact camera, the Cyber-shot DSC-RX100, lands in
Australia today. Delivering photo quality never seen before from a
camera this small, the Cyber-shot RX100 has a 1.0 inch sensor – the
biggest ever for a ‘pocketable’ zoom camera. Striking the ultimate balance of form and...
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Sony XQD S Series Memory Cards |
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Saturday, 07 July 2012 |
 The launch of the new XQD S Series Memory Cards (QD-S32/S64), place Sony
at the forefront of memory cards with ultra-fast read and write speeds. The new S Series cards are able to process at speeds of up to 168 MB/s,
making it the fastest in the market[2]. This means that no matter how
fast the action, the new XQD S series can record up to 1081,[3] frames
in RAW format on continuous shooting mode, ensuring that...
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Sony Cyber-shot DSC-RX100 Digital Camera |
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Wednesday, 13 June 2012 |
 Travelling light doesn’t mean compromising on picture quality with the new Cyber-shot DSC-RX100 camera. Sleekly
crafted in aluminium for strength, lightness and luxurious looks, the
RX100 inherits many advanced imaging features from Sony’s a range of
A-mount and E-mount camera families. It’s an accomplished partner for
travel, portraits or street...
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Wednesday, 06 June 2012 |
 Sony Australiahave announced a new range of VAIO models including the
company's first glasses-free 3D PC, the VAIO L Series. Featuring
stylish and innovative designs, the new VAIO range offers quality
entertainment experiences with a host of new technologies that include
gesture control, allowing users to control the volume, skip songs and
fast forward movies with simple hand...
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Sony Cyber-shot HX20 Camera: New Campaign |
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Monday, 07 May 2012 |
 No more bad photos with Sony’s Cyber-shot HX20 camera: new campaign –
Have you ever wished you could re-live a holiday, adventure or event
all over again because you didn’t get a great photo of it the first
time? Sony is giving some lucky Australians the chance to do just that
with the campaign for its new Cyber-shot HX20 camera promising ‘No More
Bad Photos.’
Anthony Moy, Sony...
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Sony Melbourne In Motion, Event Coverage |
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Wednesday, 18 April 2012 |
 It started with 25 degree weather and beautiful blue skies. This was
the backdrop to Sony Australia and Billabong’s teamed ‘City Squared’
event. Located at Queensbridge Square in Melbourne, as guests we had the
pleasure of viewing up close 40 of Australia’s best street
skateboarders plus a couple of international skateboarders battle it out
in a high energy event. Billabong...
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Sony & Billabong 'City Squared' Skateboard Event |
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Thursday, 12 April 2012 |
 Sony Australia is giving fans at the Billabong 'City Squared'
invitational skateboard event the chance to see a uniquely urban
photography exhibition. Some of Melbourne’s top urban photographers,
including Josh Robenstone and Luke Byrne, will be showcasing their work -
not through traditional canvas - but on skateboard decks as part of the
Sony Melbourne In Motion exhibition...
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Sony SLT-A57 Digital Camera |
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Saturday, 24 March 2012 |
 Sony’s new A57 (SLT-A57) joins the Sony Alpha family of cameras with adoption of the Translucent Mirror Technology. Framing, focusing and real-time preview can be achieved on the high-resolution Tru-Finder™ that offers a wide viewing angle and 100% field of view that allows photographers to capture exactly what they see on the screen. Utilising the Translucent Mirror Technology, the A57 features 12fps...
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Sony UHS-1 Class 10 SD 8GB, 16GB, & 32GB Memory Cards |
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Sunday, 11 March 2012 |
 Sony Australia has launched the Sony UHS-1 Class 10 SD memory cards giving photographers of all levels the perfect companion for their DSLRs. The new series of Sony SD memory cards boast an Ultra-High Speed (UHS-I) interface that allows a faster read speed of up to 94MB/s1 and write speed of 45MB/s2 to meet users’ requirements when continuously shooting or recording HD videos3. These new memory cards...
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Sony 500mm F4 AL500F40G Lens |
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Tuesday, 14 February 2012 |
 Serious photographers can pull distant subjects closer with a powerful
new 500mm (equivalent to 750mm with APS-C camera) super-telephoto lens
from Sony. The SAL500F40G is ideal for sports, wildlife and demanding imaging
applications that require extreme magnification with uncompromised
optical performance. The SAL500F40G is the longest fixed focal...
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From
round-the-world expeditions to family walks on a Sunday afternoon, the
new Cyber-shot HX50V from Sony gives every scene the colour, detail and
clarity it deserves – even at high zoom. Boasting a 20.4 megapixel
sensor and built-in image stabilisation, the HX50V delivers beautifully
vibrant photos and Full HD videos, even when you are far away from your
subject. What’s...
