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Sony Press Releases
19 Items Retrieved
Sony Cyber-shot TX5 Digital Camera
Thursday, 18 February 2010
sony20100218e.jpgSony Australia today announced the release of the Cyber-shot TX5, adding everyday toughness and durability to its digital still camera range. The water, shock, dust and freeze proof[1] model retains Cyber-shot’s high style and design standards and quality digital imaging attributes. Features of the 10.2 megapixel Cyber-shot TX5 include a large 3” touch screen to...
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Sony Launch make.believe
Tuesday, 16 February 2010
sony20100216e.jpgYesterday marked the official launch of make.believe  (make dot believe) in Australia. The new Group-wide brand message unites Sony across electronics, games, movies, music, mobile phones and network services for the first time. The introduction of make.believe symbolises Sony’s spirit of creativity and innovation and encompasses...
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Sony Launches 12 New Compact Digital Cameras
Tuesday, 12 January 2010
sony2010-0115e.jpgSony has today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy. The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer...
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Sony SD/SDHC & microSD/microSDHC Cards
Tuesday, 12 January 2010
sony2010-0114e.jpgSony is set to bring its special blend of quality, reliability and performance to the memory card market with the launch of a range of SD/SDHC and microSD/microSDHC cards. Sony is already a global leader in the memory card sector thanks to its high technology developed through popular Memory Stick™. With the Memory Stick™ product line, Sony also introduces the world's first, high value-added model with the function of close...
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Sony DSLR-A450 Digital Camera
Tuesday, 12 January 2010
sony2010-0113e.jpgThe newest addition to the a family of DSLR cameras teams flawless imaging with generous creative options. Powerful yet brilliantly easy to use, the DSLR-A450 is a perfect all-rounder when you’re ready to take your passion for great pictures to a more advanced level. Ideal for active shooters moving up to their next DSLR, it’s at home in any shooting situation, from relaxed portraits to fast-moving sports action...
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Sony 'bloggie' MHS-PM5K Digital Camera
Tuesday, 12 January 2010
sony2010-0112e.jpgSony Australia today introduced the pocket-sized 'bloggie' mobile high definition snap camera. This stylish and fun camera offers effortless image capture with a unique rotating lens, capturing footage from every angle and making self filming easier than ever. With a built-in USB arm, ‘bloggie’ camera offers simple on the go USB charging and allows users to upload MP4 videos and photos for hassle-free sharing on the web...
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Sony Ericsson 12MP Mobile Entertainment Unit
Monday, 05 October 2009
sony091005e.jpgSony Ericsson today announces the arrival of Satio, which provides you access to all your media in one place – just tap directly into your favourite features with the five standby panels and you’re ready to go. First introduced in Barcelona as the ‘Idou’, Satio puts the future of mobile entertainment in the palm of your hand. You can watch your favourite movies on the bus or catch up with your TV shows while on your lunch break thanks to Satio...
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Sony A550 & A500 DSLR Digital Cameras
Tuesday, 01 September 2009
sony090901be.jpgTwo powerful, feature-packed DSLR cameras from Sony make it easier than ever to capture beautiful pictures, carefree family portraits, stunning holiday memories and action-packed scenes. The DSLR-A500 (12.3 megapixels) and DSLR-A550 (14.2 megapixels) are packed with advanced Sony technology that combine the spontaneity and freedom of Live View shooting with generous...
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Sony DSLR-A850 Digital Camera
Tuesday, 01 September 2009
sony090901ae.jpgThe new DSLR-A850 from Sony offers serious photo enthusiasts a step up to the creative possibilities of full-frame imaging at a compelling price. Ruggedly built for unflinching pro-style handling and performance, the A850 shares the same 24.6 megapixel sensor and virtually all features of the flagship DSLR-A900, introduced last year. Like its full-frame sibling, the A850 fully exploits the...
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Sony High-Power Long-Life Lithium Ion Battery
Wednesday, 12 August 2009
sony090812ae.jpgSony Corporation today announced that it has launched a new type of lithium ion secondary battery that combines high-power and long-life performance, using olivine-type lithium iron phosphate as the cathode material. Shipment commenced in June 2009. The Olivine-type lithium iron phosphate used in this new battery is extremely suited for use as a cathode material due to its...
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Sony Party-shot IPT-DS1 Digital Camera
Wednesday, 12 August 2009
sony090811e.jpgSony has today introduced Party-shot™ (model IPT-DS1) — a ground-breaking new camera accessory that enables selected Cyber-shot cameras to rotate and tilt to find faces and take photos for you.  The innovative Party-shot camera dock rotates 360 degrees and tilts the attached camera 24 degrees, to allow the camera to detect faces.  The Party-shot solution makes it easy to capture candid...
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Sony Back-Illuminated CMOS Image Sensor
Monday, 10 August 2009
sony090810e.jpgSony Corporation today announced the development of a back-illuminated CMOS image sensor (pixel size: 1.75µm square pixels, five effective mega pixels, 60 frames/s) with significantly enhanced imaging characteristics, including nearly twofold sensitivity*1 and low noise. This improved performance has been achieved by illuminating the backside of the silicon substrate, in contrast to conventional CMOS...
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Sony Cyber-shot TX1 & WX1 Digital Camera
Friday, 07 August 2009
sony090807ae.jpgTwo slim, power-packed new Cyber-shot™ cameras are a stunning showcase for advanced Sony optical, imaging and processing technologies. The easy-to-use Cyber-shot™ TX1 and WX1 blend pristine picture quality and smart shooting features with chic, colourful looks that stand out from me-too compact cameras. At the heart of both cameras’ sensational imaging...
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Sony Twilight Football Global Event
Tuesday, 21 July 2009
sony090721e.jpgSony has announced its involvement in a global campaign for the company’s digital imaging products – a world first event named Twilight Football. A series of seven football matches will take place as the hour of twilight moves across the world on 22 September 2009*. These games – including one played in Australia – will provide the backdrops to demonstrate the leading digital imaging technologies Sony...
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Sony Memory Stick PRO-HG Duo HX
Monday, 13 July 2009
sony090713e.jpgSony has launched the largest-ever capacity Memory Stick PRO-HG Duo HX, crowning the range with a massive 32GB model. Memory Stick HX already delivers impressive speed, so the introduction of a 32GB version makes it the perfect choice for handling the very large files created when filming in High Definition video. The huge amount of space is also ideal for still photography, whether you are using a sophisticated...
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Sony Cyber-shot W180 and W190 Digital Cameras
Thursday, 28 May 2009
sony090528e.jpgSony UK is has announced two new digital cameras for the Cyber-shot line up. The Cyber-shot W180 and W190 are the perfect no-fuss choice for anyone who needs to capture family moments, holidays and nights out. Both models look great with slim, clean lines and a choice of silver, black or red colour finish options. Ideal for first-time photographers, they’re beautifully...
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Sony a230, a330 & a380 DSLR Cameras
Monday, 18 May 2009
sony090518ae.jpgIncredible images are now within everyone’s reach – even if you’ve never picked up a digital SLR before. Sony expands the Alpha family with the a230, a330 and a380: three easy-to-use DSLR cameras that make serious picture quality and shooting options brilliantly accessible. All three cameras have been styled for comfortable handling. The a230 is the world’s lightest DSLR featuring an APS-C sized image...
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Sony Announces 4 New Lenses
Monday, 18 May 2009
sony090518be.jpgSony have today introduced four new lenses and a compact external flash. The first of the four is a portrait lens, DT 50mm F1.8 SAM. It is said to be a light, bright portrait lens offering superb optical performance at a price that’s irresistible to first-time DSLR users. The second is the zoom DT 18-55mm F3.5-5.6 SAM that is complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom...
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Sony Cyber-shot HX1 Digital Camera
Monday, 02 March 2009
sony090302e.jpgThe Cyber-shot HX1 by Sony, teams stunning picture quality, lightning-fast shooting and powerful creative features in a stylish, supremely easy to use camera. The new flagship of the Cyber-shot range showcases a range of sophisticated image sensing, optical and processing technologies that offer unrivalled creative possibilities. Offering cutting edge performance and a powerful 20x optical zoom range, the...
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