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Tuesday, 16 February 2010 |
 Yesterday marked the official launch of make.believe (make dot believe)
in Australia. The new Group-wide brand message unites Sony across
electronics, games, movies, music, mobile phones and network services
for the first time. The introduction of make.believe symbolises Sony’s spirit of creativity
and innovation and encompasses...
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Sony Launches 12 New Compact Digital Cameras |
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Tuesday, 12 January 2010 |
 Sony has today announced a new 12-megapixel Cyber-shot® camera (model
DSC-W220) that combines powerful imaging features with intelligence to
make taking great pictures easy. The entry-level W model has features that until now were only found in
high-end models (DSC-W150 and DSC-W170), including Intelligent Scene
Recognition and Dynamic Range Optimizer...
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Sony SD/SDHC & microSD/microSDHC Cards |
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Tuesday, 12 January 2010 |
 Sony is set to bring its special blend of quality, reliability and
performance to the memory card market with the launch of a range of
SD/SDHC and microSD/microSDHC cards. Sony is already a global leader in the memory card sector thanks to its
high technology developed through popular Memory Stick™. With the
Memory Stick™ product line, Sony also introduces the world's first,
high value-added model with the function of close...
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Sony DSLR-A450 Digital Camera |
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Tuesday, 12 January 2010 |
 The newest addition to the a family of DSLR cameras teams flawless imaging with generous creative options. Powerful yet brilliantly easy to use, the DSLR-A450 is a perfect
all-rounder when you’re ready to take your passion for great pictures
to a more advanced level. Ideal for active shooters moving up to their
next DSLR, it’s at home in any shooting situation, from relaxed
portraits to fast-moving sports action...
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Sony 'bloggie' MHS-PM5K Digital Camera |
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Tuesday, 12 January 2010 |
 Sony Australia today introduced the pocket-sized 'bloggie' mobile high
definition snap camera. This stylish and fun camera offers effortless
image capture with a unique rotating lens, capturing footage from every
angle and making self filming easier than ever. With a built-in USB
arm, ‘bloggie’ camera offers simple on the go USB charging and allows
users to upload MP4 videos and photos for hassle-free sharing on the
web...
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Sony Ericsson 12MP Mobile Entertainment Unit |
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Monday, 05 October 2009 |
 Sony Ericsson today announces the arrival of Satio, which provides you
access to all your media in one place – just tap directly into your
favourite features with the five standby panels and you’re ready to go.
First introduced in Barcelona as the ‘Idou’, Satio puts the future of
mobile entertainment in the palm of your hand. You can watch your
favourite movies on the bus or catch up with your TV shows while on
your lunch break thanks to Satio...
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Sony A550 & A500 DSLR Digital Cameras |
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Tuesday, 01 September 2009 |
 Two powerful, feature-packed DSLR cameras from Sony make it easier than
ever to capture beautiful pictures, carefree family portraits, stunning
holiday memories and action-packed scenes. The DSLR-A500 (12.3 megapixels) and DSLR-A550 (14.2 megapixels) are
packed with advanced Sony technology that combine the spontaneity and
freedom of Live View shooting with generous...
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Sony DSLR-A850 Digital Camera |
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Tuesday, 01 September 2009 |
 The new DSLR-A850 from Sony offers serious photo enthusiasts a step up
to the creative possibilities of full-frame imaging at a compelling
price.
Ruggedly built for unflinching pro-style handling and performance, the
A850 shares the same 24.6 megapixel sensor and virtually all features
of the flagship DSLR-A900, introduced last year. Like its full-frame
sibling, the A850 fully exploits the...
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Sony High-Power Long-Life Lithium Ion Battery |
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Wednesday, 12 August 2009 |
 Sony Corporation today announced that it has launched a new type of
lithium ion secondary battery that combines high-power and long-life
performance, using olivine-type lithium iron phosphate as the cathode
material. Shipment commenced in June 2009.
The Olivine-type lithium iron phosphate used in this new battery is
extremely suited for use as a cathode material due to its...
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Sony Party-shot IPT-DS1 Digital Camera |
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Wednesday, 12 August 2009 |
 Sony has today introduced Party-shot™ (model IPT-DS1) — a
ground-breaking new camera accessory that enables selected Cyber-shot
cameras to rotate and tilt to find faces and take photos for you. The
innovative Party-shot camera dock rotates 360 degrees and tilts the
attached camera 24 degrees, to allow the camera to detect faces. The
Party-shot solution makes it easy to capture candid...
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Sony Back-Illuminated CMOS Image Sensor |
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Monday, 10 August 2009 |
 Sony Corporation today announced the development of a back-illuminated
CMOS image sensor (pixel size: 1.75µm square pixels, five effective
mega pixels, 60 frames/s) with significantly enhanced imaging
characteristics, including nearly twofold sensitivity*1 and low noise.
This improved performance has been achieved by illuminating the
backside of the silicon substrate, in contrast to conventional CMOS...
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Sony Cyber-shot TX1 & WX1 Digital Camera |
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Friday, 07 August 2009 |
 Two slim, power-packed new Cyber-shot™ cameras are a stunning showcase
for advanced Sony optical, imaging and processing technologies.
The easy-to-use Cyber-shot™ TX1 and WX1 blend pristine picture quality
and smart shooting features with chic, colourful looks that stand out
from me-too compact cameras.
At the heart of both cameras’ sensational imaging...
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Sony Twilight Football Global Event |
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Tuesday, 21 July 2009 |
 Sony has announced its involvement in a global campaign for the
company’s digital imaging products – a world first event named Twilight
Football. A series of seven football matches will take place as the hour of
twilight moves across the world on 22 September 2009*. These games –
including one played in Australia – will provide the backdrops to
demonstrate the leading digital imaging technologies Sony...
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Sony Memory Stick PRO-HG Duo HX |
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Monday, 13 July 2009 |
 Sony has launched the largest-ever capacity Memory Stick PRO-HG Duo HX,
crowning the range with a massive 32GB model. Memory Stick HX already
delivers impressive speed, so the introduction of a 32GB version makes
it the perfect choice for handling the very large files created when
filming in High Definition video. The huge amount of space is also
ideal for still photography, whether you are using a sophisticated...
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Sony Cyber-shot W180 and W190 Digital Cameras |
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Thursday, 28 May 2009 |
 Sony UK is has announced two new digital cameras for the Cyber-shot
line up. The Cyber-shot W180 and W190 are the perfect no-fuss choice
for anyone who needs to capture family moments, holidays and nights out. Both models look great with slim, clean lines and a choice of silver,
black or red colour finish options. Ideal for first-time photographers,
they’re beautifully...
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Sony a230, a330 & a380 DSLR Cameras |
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Monday, 18 May 2009 |
 Incredible images are now within everyone’s reach – even if you’ve
never picked up a digital SLR before. Sony expands the Alpha family
with the a230, a330 and a380: three easy-to-use DSLR cameras that make
serious picture quality and shooting options brilliantly accessible. All
three cameras have been styled for comfortable handling. The a230 is
the world’s lightest DSLR featuring an APS-C sized image...
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Sony Announces 4 New Lenses |
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Monday, 18 May 2009 |
 Sony have today introduced four new lenses and a compact external flash. The first of the four is a portrait lens, DT 50mm F1.8 SAM. It is said to be a light, bright portrait lens offering superb optical performance at a price that’s irresistible to first-time DSLR users. The second is the zoom DT 18-55mm F3.5-5.6 SAM that is complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom...
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Sony Cyber-shot HX1 Digital Camera |
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Monday, 02 March 2009 |
 The Cyber-shot HX1 by Sony, teams stunning picture quality,
lightning-fast shooting and powerful creative features in a stylish,
supremely easy to use camera. The new flagship of the Cyber-shot range showcases a range of
sophisticated image sensing, optical and processing technologies that
offer unrivalled creative possibilities. Offering cutting edge performance and a powerful 20x optical zoom
range, the...
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Sony Australia today announced the release of the Cyber-shot TX5, adding
everyday toughness and durability to its digital still camera range.
The water, shock, dust and freeze proof[1] model retains Cyber-shot’s
high style and design standards and quality digital imaging attributes. Features of the 10.2 megapixel Cyber-shot TX5 include a large 3” touch
screen to...
