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Sony Press Releases
31 Items Retrieved
Sony Cyber-shot RX100 III Digital Camera
Sunday, 18 May 2014
sony20140518e.jpgLoved by photographers who value serious imaging and extreme portability, the popular Cyber-shot RX100 family has an exciting new addition. Crafted in tough, travel-friendly aluminium for lightness and looks, the Cyber-shot RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image processor are complemented by a retractable...
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Sony a77 II Digital Camera
Thursday, 01 May 2014
sony20140501ae.jpgFrom dynamic sports to the sudden flutter of a startled bird: the new a77 II stays locked right on target, frame after crisply-focused frame. Building on the heritage of Sony’s much-loved original a77 and a700, the a77 II gives advanced amateurs a string of exciting enhancements in a tough, weather-resistant body that’s up to any challenge. Image quality is boosted while sensitivity is...
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Sony a7S Full Frame Interchangeable Lens Camera
Tuesday, 08 April 2014
sony20140414ae.jpgJoining the acclaimed  a7 and  a7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new  a7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers. The innovative a7S camera features a newly developed, 12.2 effective megapixel 35mm full frame...
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Sony Cyber-shot DSC-WX350 Digital Camera
Monday, 17 February 2014
sony20140217ae.jpgInside the slim, beautifully compact body of the Cyber-shot WX350 is a powerful 20x optical zoom G Lens for attention-grabbing close-ups. Optical SteadyShot with Intelligent Active Mode keeps Full HD videos stable and judder-free, even when you're zoomed in or holding the camera at arm's length. For exquisitely detailed shots in any light, the 18.2 effective megapixel...
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Sony Cyber-shot DSC-HX60V Digital Camera
Monday, 17 February 2014
sony20140217be.jpgGet close… and closer still. With its huge 30x optical zoom and svelte dimensions, the super-compact Cyber-shot HX60V makes a great travel partner for fun-packed holidays and intimate encounters with the natural world. The back-illuminated Exmor R CMOS sensor, premium Sony G Lens and newly developed BIONZ X processor – three times faster than...
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Sony a6000 Interchangeable Lens Digital Camera
Saturday, 15 February 2014
sony20140215c.jpgThe speedy new a6000 from Sony boasts the quickest AF performance of any interchangeable lens digital camera, snapping subjects into sharp focus in just 0.06 seconds. From spontaneous smiles to towering tennis serves, you’ll capture those fleeting moments that other cameras miss. And thanks to the 24.3 megapixel Exmor APS HD CMOS sensor and BIONZ X processor...
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Sony Launches Action Cam Live-View Remote
Thursday, 28 November 2013
sony20131128e.jpgKeep the action close and never miss a moment with the wearable Action Cam Live-View WiFi Remote Control. The waterproof, wristwatch-style remote is the ultimate camera accessory, connecting wirelessly to your Action Cam, and allowing easy ‘hands-off’ operation when the camera is mounted in hard-to-reach places like your helmet, kayak or surfboard. “The Action Cam Live-View WiFi Remote Control...
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Sony a7 World First Full-Frame Mirrorless Interchangeable Camera
Saturday, 19 October 2013
sony20131020ae.jpgEagerly awaited by professional photographers and enthusiasts, the 7 and 7R from Sony set an exciting new benchmark in digital imaging. A game-changing blend of imaging power and portability, both mirrorless models redefine the creative options of full-frame photography in a palm-sized interchangeable lens camera. The 7 (24.3 effective...
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Sony Debuts Ful-Frame E-Mount Lenses
Saturday, 19 October 2013
sony20131019ae.jpgOnce you’ve experienced the clarity, colour, contrast and depth of field offered by full-frame imaging, there’s no turning back. Now there’s a selection of E-mount lenses availability to get the very best performance out of the extraordinary 7 and 7R full-frame interchangeable lens digital cameras. Offering superb image quality plus dust/moisture resistance in a compact body...
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Sony Cyber-shot RX10 Digital Camera
Saturday, 19 October 2013
sony20131018ae.jpgTrue portability doesn’t have to mean having to compromise the image quality, creative features and handling you’d expect from a bigger, bulkier camera system. An appealing ‘bridge-style’ camera for DSLR enthusiasts, the new Cyber-shot RX10 delivers superb picture quality without the need to pack a camera body plus several lenses for your next photo assignment. The fixed Carl Zeiss Vario-Sonnar T*...
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Sony Cyber-shot DSC-QX100 and DSC-QX10 Smartphone Lens
Friday, 06 September 2013
sony20130909ae.jpgThe number of digital photographs shot on smartphones continues to increase. Now Sony launches two new products that dramatically increase the quality of these shots, uniting the creative power of a premium camera with the convenience of your smartphone. Now you can shoot and share fabulous photos and HD video using your phone, with image quality and creative options to rival...
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Sony Expands E-Mount Lens Series
Tuesday, 27 August 2013
sony20130827ce.jpgThe choice of E-mount interchangeable lenses grows with three new models for quality-conscious photographers who demand serious image quality and inspiring artistic options. A versatile standard zoom by Carl Zeiss is joined by Sony’s first ever G Lens for E-mount cameras and interchangeable lens camcorders. Together with a new black finish option for the popular E 50mm F1.8 portrait...
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Sony a3000 Digital Camera
Tuesday, 27 August 2013
sony20130827be.jpgBlurring the lines between the “traditional DSLR” customer, and the new breed of photographic beginner, Sony has today announced the introduction of the ILCE-3000, the company’s first ever mirrorless camera, encased in a conventional DSLR body. “We’ve noticed photography newcomers are often daunted by the complex settings found in traditional DSLR products,” said Ervin Quek...
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Sony NEX-5T Digital Camera
Tuesday, 27 August 2013
sony20130827ae.jpgNear Field Communication (NFC) technology is at the heart of Sony’s connected world, and today we are proud to announce our first Interchangeable Lens camera to feature the simple yet powerful technology. The NEX-5T replaces the NEX-5R – adding NFC to the already impressive list of features. “With the advent of lightning fast uploads from internet connected smart...
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Sony RX1R Full Frame Compact Digital Camera
Thursday, 27 June 2013
sony20130628e.jpgA new enthusiast-inspired version of Sony’s acclaimed Cyber-shot RX1 fullframe compact camera satisfies the most critical photographer’s need for sharper, more detailed pictures. Building on the amazing imaging power of the RX1, the RX1R takes pixel-perfect picture quality to new heights. The original Cyber-shot RX1 featured an optical low-pass filter (OLPF) in front...
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Sony Cyber-shot RX100 II Digital Camera
Thursday, 27 June 2013
sony20130627e.jpgThe new Cyber-shot RX100 II from Sony puts even more shooting power in your pocket. Sleekly styled in strong, light aluminium, it’s the perfect travel partner for discerning photographers seeking professional quality images and controls from a pocket camera. Building on the superb picture quality of the multi-award winning RX100, the RX100 II delivers even better results whether...
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Sony Cyber-shot HX50V 30x Zoom Digital Camera
Monday, 06 May 2013
sony20130430e.jpgFrom round-the-world expeditions to family walks on a Sunday afternoon, the new Cyber-shot HX50V from Sony gives every scene the colour, detail and clarity it deserves – even at high zoom. Boasting a 20.4 megapixel sensor and built-in image stabilisation, the HX50V delivers beautifully vibrant photos and Full HD videos, even when you are far away from your subject. What’s...
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Sony NEX ‘DSLR Gear No Idea’ Returns
Monday, 06 May 2013
sony20130429e.jpgDSLR ‘phonies’ be warned: Sony’s NEX ‘DSLR Gear No Idea’ campaign is returning for a second year.  It builds on 2012’s successful and light-hearted creative that mocked DSLR owners who fumble with the settings and missed the perfect shot – even though they never take their camera out of auto mode. The 2012 campaign was viewed by 3.8 million people across...
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Sony Australia Launches Fotohood
Wednesday, 13 February 2013
sony20130213e.jpgSony Australia today announced the launch of Fotohood, an online photographic community where like-minded members can engage in all things photography. Sony camera enthusiasts can now share their work, take part in competitions, view unboxing videos and receive tips and tutorials from professional photographers to improve their own skills and experience. “Whether expert or beginner, Fotohood will help...
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Sony 20mm Pancake Lens & 18-200mm Powered Lens
Wednesday, 23 January 2013
sony20130123e.jpgSony has expanded its popular E-mount camera system with the addition of two new lenses compatible with all a E-Mountcameras and semi-professional camcorders. When mounted on any Sony a E-Mountcamera, the sharp new SEL20F28 ”pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography...
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Sony WX80, W730, W710, TF1 & H200 Digital Cameras
Saturday, 12 January 2013
sony20130112ae.jpgSony’s newest Cyber-shot compact cameras deliver a range of powerful, high-end capabilities at attractive prices, making it easier than ever for consumers to shoot and share all of their precious memories. The five new models — WX80, W730, W710, TF1 and H200 cameras – share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the...
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