Sony adds entry level models to its broad Cyber-shot digital camera range

Sony has introduced a new range of entry-level Cyber-shot S and W series digital cameras incorporating advanced imaging features, simple functionality and slim, compact designs. Selected models also include HD recording capabilities, allowing anyone to take clear, quality video footage.

Cyber-shot W series – Capture the clearest shots with Optical Steadyshot

Added to the popular Cyber-shot W series digital cameras are the W380, W370, W350, W320 and W310 models. Available in a range of colours and up to 14.1 megapixel resolution, the new W series models are equipped with high performance wide angle optical zoom lens allowing you to capture more of the subject matter in a single frame.

The high-end Cyber-shot W models feature Optical SteadyShot™ to prevent blurry photos, Smile Shutter for automatic detection of smiling subjects and Intelligent Auto (iAuto) mode that determines the optimum photo settings for you. The W380, W370 and W350 models all feature Sweep Panorama for capturing breathtaking shots with just one sweep and boast high definition recording thanks to the 720p HD MPEG4 recording format. The latest W series additions are also compatible with Sony’s Memory Stick and SD/SDHC Memory Card, giving users more storage options.

Cyber-shot S series – Large 3.0 inch screen captures everyday memories

The new entry-level Cyber-shot S2100 features a 12.1 megapixel resolution and boasts an impressive 3.0 inch LCD screen. The latest addition to the Cyber-shot S series range offers an intuitive, easy operating experience with Optical SteadyShot™, Intelligent Auto (iAuto) mode and Smile Shutter technology for capturing sharp images.