Blazing-fast USB 3.0 Connectivity Now Available with My Book and My Passport External Hard Drives

WD, the world’s leader in external storage solutions, today introduced its new My Passport Essential portable hard drive, My Passport Essential SE portable hard drive, and My Book Essential external hard drive. All three drive families come in a variety of capacities and offer lightning-fast USB 3.0 connectivity. Highest industry capacity is another key feature for the My Book Essential, which is now available in 3 TB capacity, in addition to 1 and 2 TB capacities. Equipped with WD SmartWare visual backup software for automatic, continuous backup, these drives provide users the extra space they need to store or back up all of their digital memories, such as high-resolution photos and videos, along with music and other critical files, all in one place.

The drives not only take advantage of the latest blazing-fast USB 3.0 technology, but are also fully compatible with USB 2.0 connections for those who have yet to upgrade their computers to USB 3.0. When connected to a SuperSpeed USB 3.0 port, consumers can transfer data at speeds up to 5 Gb/s. At that rate, a two-hour HD video will transfer in as little as three minutes. The same two-hour video would take approximately 13 minutes to transfer on a USB 2.0 port .

My Passport Essential, still WD’s smallest portable drive, is available in a 500 GB capacity and comes in five fun colors – Midnight Black, Cool Silver, Real Red, Pacific Blue and Arctic White. The My Passport Essential SE portable hard drives are available in 750 GB and 1 TB capacities and come in stylish black, silver, metallic blue and metallic red colors. The pocket-sized My Passport portable hard drives are powered directly through the USB cable; no separate power supply is needed.

My Book Essential, the world’s number-one selling hard drive, also impresses with its small footprint, sleek design and high-capacity storage ranging from 1 TB up to a massive 3 TB . The drive is compatible with both USB 2.0 and USB 3.0 ports, and uses WD SmartWare visual backup software.

“With more and more devices like the iPod touch, iPhone 4 and other smartphones adding video-capable cameras, digital video is becoming ubiquitous. Most homes already have thousands of photos and music files, increasing the need for storage around the house. Having the extra capacity to store these files and move them around quickly is becoming a big issue for many consumers around the world,” said Dale Pistilli, vice president of marketing for WD's branded products group. “WD’s newest line of My Book and My Passport external hard drives features the latest USB 3.0 connection technology, which more than triples the speed to transfer media files, but still works with today’s USB 2.0 ports. In addition, consumers can take advantage of the highest capacity available on external hard drives with the new 3 TB My Book Essential drive.”

Features:

My Book Essential external hard drives, My Passport Essential and My Passport Essential SE portable hard drives feature:     

     - Dual USB 3.0 and USB 2.0 interfaces;

     - Up to 3x faster transfer rates when compared to USB 2.0;

     - WD SmartWare software for automatic, continuous backup;

     - Password protection for privacy; and

     - Planet-friendly packaging from recycled materials which can, in turn, also be recycled.

Capacity and Compatibility:

The My Passport Essential portable hard drive is available in 500 GB capacity.

The My Passport Essential SE portable hard drive is available in 750 GB and 1 TB capacities.

The My Book Essential external hard drive is available in 1 TB, 2 TB and 3 TB capacities.

These drives are formatted NTFS for Windows XP, Windows Vista, or Windows 7 and require reformatting for Mac OS X  Leopard or Snow Leopard.

  1 Backwards compatible with USB 2.0

  2 Performance may vary based on user’s hardware and system configuration.

  3 An optional cable is available for the few computers that limit bus power.

  4 The My Book 3 TB external hard drive uses a WD Caviar® GreenTM hard drive. Component versions of this drive will be available in distribution shortly.

Price and Availability

Manufacturer: Western Digital

My Passport Essential 500 GB RRP: A$139.99, NZ$159.99

My Passport Essential SE 750 GB RRP: A$179.99, NZ$209.99

My Passport Essential SE 1 TB RRP: A$239.99, NZ$279.99

My Book Essential 1 TB RRP: A$199.99, NZ$219.99

My Book Essential 3 TB RRP: A$339.99, NZ$429.99

Website: www.westerndigital.com

Warranty: 3- year limited warranty

Australian Distributor: Synnex Australia

New Zealand Distributors: Ingram Micro NZ and Synnex NZ