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| Olympus µ 730 Digital Camera |
With an exceptionally-large 7.6cm LCD, the µ 730 affords photographers with a level
of comfort seldom seen. Its generous screen dimensions ensure framing is a joy and let
results be shown to whole groups of friends at once. But not only the LCD size will
draw admiring glances. The camera’s stylish, weatherproof* metal body is extremely slim
and exudes unmistakable elegance wherever it is taken. 7.1 million pixels provide for
ample imaging performance and a precision 3x zoom lens gives users great shooting
flexibility. Moreover, as with all µ series cameras, the µ 730 features extraordinary
capabilities in situations with low light – due to incorporation of the Olympus-developed
BrightCapture Technology. By increasing contrast on the LCD and boosting the ISO value to
brighten up pictures considerably, it makes shooting in dark environments significantly
easier and more successful. And for ultimate versatility, BrightCapture Technology is now
also available in movie mode. Yet the µ 730 can do even more in the dark – thanks to
buttons that illuminate, finding them won’t be left to chance any more.The camera’s immense 7.6cm LCD with 230,000 pixels truly brings a new feel to framing and viewing, as the monitor provides an astonishingly large picture to enhance composing shots and showing them off to friends and family directly on the camera. Yet despite the large screen, this model enjoys an enviably slim form. Behind the stylish, weatherproof* metal body, the µ 730 boasts a powerful 7.1 million pixels for detailed, razor-sharp results. In addition, the high-quality 3x optical zoom (equiv. to 38-114mm on a 35mm camera) lets photographers bring far away subjects into range. Using BrightCapture Technology, low-light performance is second to none. By boosting the maximum ISO value to 1600, photos taken in darker conditions come out significantly brighter and look more natural as the need to use the flash is reduced. Furthermore, this technology increases LCD contrast by up to 4x to make framing easier. And now, BrightCapture Technology is also available in the camera’s movie mode with sound. Illuminated buttons add to the extraordinary low-light abilities of the µ 730. A sensor measures the ambient lighting conditions and automatically lights up the buttons when required. So that images always impress with their sharpness, the camera includes a Digital Image Stabilisation Edit function. By detecting camera movement at the point of shutter release, it can then compensate for unintentional movement and helps to negate blurred shots. Image blur and other photo imperfections like backlight and red eye can also be corrected directly on the camera, at the press of a button, with the new Perfect Fix function. The µ 730 is exceptionally easy to use thanks to a Guide Function that explains the different camera settings on the LCD. Furthermore, the menu, manual and software are available in a total of 25 languages – making this Olympus model understood in 39 European countries! Users can choose to store data in either the internal memory or on xD-Picture Cards. With the slim-line µ 730, Olympus lands an elegant, compact camera that looks as good as it shoots. Its huge 7.6cm LCD and exceptional day and night shooting performance make it the perfect choice for style-oriented photographers who like to see the big picture. The camera will be available at selected retailers only, from October 2006. The Olympus µ 730 – main features: Weatherproof* metal body 7.6cm/3” LCD (with 230,000 pixels) 7.1 million pixels 3x optical zoom lens (equiv. to 38-114mm), 1:3.5-5.0 BrightCapture Technology for better low light photography – also available in movie mode with sound (640x480 pixels at 30fps) Illuminated buttons Digital Image Stabilisation Edit to lower the risk of blurred pictures 20 scene modes (e.g. Sports, Beach&Snow, Candle) and Automatic Guide Function Perfect Fix button for correction of image blur, backlight and red eyes Internal memory plus xD-Picture Card slot Multi-language menu with 10 languages plus possibility to download 15 more languages from the internet (on board: English, German, Spanish, Italian, French, Russian, Czech, Polish, Danish, Dutch) Supplied with Olympus Master Software and LI-42B battery plus charger * Weatherproof equivalent to the IEC standard publication 529 IPX4 |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
