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| Olympus Zuiko Digital ED 40-150mm |
International Release:Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the introduction of the “ZUIKO DIGITAL ED 40–150mm F4.0–5.6” lens, a new “Designed-for-Digital” telephoto zoom lens for “Four-Thirds System” digital SLR cameras. The new lens is scheduled to go on sale in Japan on November 23, 2006. Background “ZUIKO DIGITAL” interchangeable lenses are specifically designed to maximize the performance potential of the image sensors in “Four-Thirds System” digital SLR cameras. Newly announced “ZUIKO DIGITAL ED 40-150mm F4.0–5.6” lens is a lightweight, ultra-compact telephoto zoom lens that offers outstanding value. “ZUIKO DIGITAL ED 40-150mm F4.0–5.6” is the lightest (220g) and smallest lens in its class*, and boasts the shortest minimum shooting distance (0.9m). Its wide zoom range is equivalent to 80–300mm on a 35mm camera, and its “Four-Thirds System” design assures outstanding portability that makes interchangeable lens photography easier. * as an interchangeable telephoto zoom lens covering telephoto ranges over 200mm: 35mm equivalent (as of November 13th, 2006, by Olympus study) Main Features 1. Lightweight and Ultra-Compact Design “ZUIKO DIGITAL ED 40-150mm F4.0-5.6” uses ED (Extra-low Dispersion) and high-performance glass elements and an optimized zoom range to ensure outstanding performance and portability. Packing the equivalent of 300mm telephoto power in a barrel only 72mm long, and weighing just 220g, it makes it easy to enjoy true telephoto shooting in the field. The lens’s 3.8x zoom covers a wide range of focal lengths, and offers performance equivalent to 80-300mm on a 35mm camera. 2. Excellent Close-Focusing Capability An inner focusing system assures that lens length remains constant, and provides close focusing from 90cm at any focal length. Other Features -- Superior Imaging Characteristics ED and high refractive index glass elements are used to minimize chromatic aberration, coma flare, and image curvature. Sharp, high-contrast imaging is achieved at the outer periphery of the lens at all focal lengths. Advanced technologies for high image quality include multi-coating to reduce ghosting and flaring in backlight, and the use of a circular iris to achieve smooth, soft, background defocusing. -- Filter Support A non-rotating mount ensures that filters do not rotate when the lens is focused, making it much easier to shoot when using polarizing filters.
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In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
