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| Olympus Master 2.0 Software |
A major update to the OLYMPUS Master software is set to make the management of digital
files easier and more enjoyable than ever. Included with every new Olympus digital camera
launched from 2007 onwards, the OLYMPUS Master 2.0 software lets users benefit from a range
of new and improved features.Ease of use combined with clever functions make OLYMPUS Master 2.0 the perfect choice for all types of users. Incorporating a special Quick Start Guide, the software even lets complete beginners get great results with a minimum of effort – right from the word go. Meanwhile, a new timeline feature is included that arranges photos chronologically so that files can be located much faster. Skilled users are also sure to welcome the Histogram function and sophisticated Colour Management adjustment facility. In addition, the software now also boasts the facility to receive Olympus RSS feeds. In this way, subscribed users can always be kept updated on the latest news from Olympus. New add-ons are also a part of this software update: The handy “Muvee Pack” lets fun videos be created from images and clips, while the advanced “Studio Pack” is primarily aimed at supporting the special requirements of pro and semi-pro users. Both packs are included in the software bundle as 15-day free trials, while keys to unlock each application are available for purchase online. Users with an Olympus xD-Picture Card and associated serial key can additionally download the “xD Pack” free of charge. This provides various extra functions to enhance the photo experience, including 3D and new Art effects. The new OLYMPUS Master 2.0 software will ship with all Olympus digital cameras launch from 2007 onwards and is compatible with both Windows (up to Vista) and Mac (up to OS X Tiger) operating systems and is available in 29 languages. |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
