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Home arrow Photography News arrow Cameras > arrow Olympus arrow Olympus New SLR Digital Cameras
Olympus New SLR Digital Cameras
In probably one of the best kept secrets Olympus, globally, have kept extremely tight lipped on the introduction of what looks like at least 2 new SLR digital cameras. On an Olympus European website there is a teaser - showing just a silhouette of two digital cameras and what looks to be either a third model, or just an older existing model.

There are so many questions being asked... "Will there be a successor to the E1", "Will there be a model to take on the Canon 5D or Nikon's D200" or "Will Olympus surprise everyone and come out with a full frame sensor???"...

All will be answered here shortly at 3:30pm (EST) on Monday 5th March - as we publish all the specs, images and press releases available direct from Olympus HQ.
 

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About Olympus

 

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.

 

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