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| Olympus µ 790 SW Digital Cameras |
Shockproof* against falls from 1.5m and waterproof** to a water pressure equivalent
of 3m, the newest addition to the µ tough series keeps up with just about any active
lifestyle. There’s no need to think twice about taking it along on a mountaineering
trek or letting the kids take a few pictures at a picnic. Even for shots at the beach
or capturing the wonder of marine life while snorkelling, the µ 790 SW can take it all.
For added fun, it is available in a choice of four expressive colours (starry silver,
midnight black, sunset orange or marine blue). This attractively styled camera also
incorporates a number of exciting innovations such as Face Detection Technology – which
improves exposure and sharpness of human subjects by recognising faces in a composition
and automatically optimising the settings accordingly.Elegance and durability Representing a winning combination of good looks and high performance, the µ 790 SW is a real head-turner. With an exterior that’s waterproof** to 3m, shockproof* to 1.5m and freezeproof to -10 degrees, this model is primed for application under extreme conditions. Take it skiing; take it swimming; take it wherever you go – the µ 790 SW can take a veritable beating. Its stylish, metal housing comes in four colours – starry silver, midnight black, sunset orange or marine blue – making this sleekly-designed wonder even more fun to have. With 7.1 Megapixels, there’s plenty of resolution for fine details or to crop or resize images later on a computer. And the 3x optical zoom (equiv. to 38-114mm) boasts a clever inner-folded light path meaning there are no protruding parts. Innovative ensemble Cutting-edge imaging technologies mean that the µ 790 SW not only impresses with its tough camera attribute – but also for its enviable photo results. Integrated Face Detection Technology keeps human subjects sharp and well-exposed by automatically scanning the composition for faces and then adjusting the settings accordingly for an optimal outcome. A high ISO setting allows for increased sensitivity, which – when used in conjunction with BrightCapture Technology – yields significantly brighter results in low-light conditions. In addition, the powerful new TruePic III image processor works to deliver the truest colour reproduction, improved noise performance and faster overall camera speed. Furthermore, image results will closely reflect what the human eye sees – even under shadowy conditions. Thanks to Shadow Adjustment Technology, dark sections in a composition are identified and exposure intelligently adjusted in these areas for the most realistic results. Instinctive design 23 scene modes, including four underwater modes, mean that getting the right settings in just about any photo situation is a cinch. Meanwhile, with 25 languages on board virtually everyone can navigate the menus in their desired language. Internal memory plus an xD-Picture Card slot allow the storage capacity to be easily expanded. Furthermore, the underwater case PT-041 is optionally available for additional fun up to 40m below the water’s surface. The chic and solid Olympus µ 790 SW arrives in stores September 2007. The Olympus µ 790 SW – main features: * Take it anywhere, anytime since it’s shockproof* up to 1.5m * Exciting shots in and by the water since it’s waterproof** to 3m * Face Detection Technology for perfectly focused and exposed faces plus correct exposure for other image areas * 6.4cm/2.5” HyperCrystal LCD (230,000 pixel resolution) with a bright display even in brilliant sunlight * High ISO settings for less blur * 7.1 Megapixels to make poster-sized prints * 3x optical zoom (equiv. to 38-114mm on a 35mm camera) 1:3.5-5.0 for stunning portraits, with optical folded light path and water-repellent lens coating * Better low-light shooting thanks to BrightCapture Technology * 23 scene modes for the best results in different situations * Liven up your memories with movie recording plus sound * TruePic III image processor for faster image handling and higher image quality * Underwater shooting up to water pressure equivalent of 40m possible in combination with optional underwater case PT-041 * Shadow Adjustment Technology to brighten shadowy areas in a composition * Metal exterior in four colours starry silver, midnight black, sunset orange or marine blue) * One-touch light and LED Macro Illuminator * Internal memory plus xD-Picture Card slot * 25 languages on board * Supplied with Olympus Master software 2.03 and Muvee Pack trial version, LI-42B battery and charger * According to Olympus test conditions ** According to IEC publication 529 IPX8 |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
