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| Olympus DSLR Lenses |
To accompany the release of the E-3 professional D-SLR, Olympus is expanding its
range of ZUIKO DIGITAL lenses, which are compatible with all Four Thirds System-based
camera bodies. Among the new lenses are the astounding ZUIKO DIGITAL SWD (Supersonic
Wave Drive) models which boast the world’s fastest autofocus speeds* and represent a
new benchmark for professional versatility and performance.With its range of ZUIKO DIGITAL lenses, Olympus has the widest line-up of fully digital lenses available today. Each lens is specifically made to meet the unique demands of digital image capture and features near telecentric construction to ensure highest-quality results. Thanks to compliance with the Four Thirds Standard, ZUIKO DIGITAL lenses are also considerably lighter and more compact than their conventionally designed counterparts. Now, with the introduction of four new lenses, Olympus continues to offer more for demanding photographers. Each incorporates at least one ED (Extra-low Dispersion) lens element to effectively reduce chromatic aberration across the entire image area and return optimal results. In addition to the new powerful and extremely compact ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 lens (equivalent to 140-600mm), the line-up will also be enriched by three lenses incorporating the newly-developed Supersonic Wave Drive (SWD) autofocusing system. On top of extreme precision and control, the SWD enables unparalleled autofocusing speeds when used in combination with the E-3 professional D-SLR. Ensuring great flexibility, the SWD lenses are splashproof, incredibly bright, and cover a combined focal length range spanning 12-200mm (equiv. to 24-400mm). And extending the magnification of lenses even further, a 2.0x teleconverter will also join the ZUIKO DIGITAL ranks. ZUIKO DIGITAL ED 12-60mm (24-120mm) 1:2.8-4.0 SWD Featuring the revolutionary new SWD autofocus system, this splashproof 5x zoom lens brings the world's fastest* AF performance in the hands of E-3 owners. Its 12mm (24mm) wide-angle capabilities ensure great versatility as does the small minimum focus distance of just 25cm. * Supersonic Wave Drive AF system: World’s fastest* AF system when combined with Olympus E-3 * 5x zoom * 25cm closest focusing distance * Mechanical manual focusing * Circular aperture diaphragm * Extreme wide angle capabilities from 12mm (24mm) * Splashproof (Available November 2007) ZUIKO DIGITAL ED 50-200mm (100-400mm) 1:2.8-3.5 SWD This ultra-fast SWD lens features AF speeds that are 2x quicker than the current ZUIKO DIGITAL 50-200mm lens. Its 4x zoom power extends to 200mm (400mm) enabling photographers to easily pick out and capture subjects from great distances – no matter if in the tropics or in the desert thanks to splashproof protection. * Supersonic Wave Drive AF system: Ultra-fast AF speeds (2x faster than current 50-200mm lens) * 4x zoom * 1.2m closest focusing distance * Mechanical manual focusing * Circular aperture diaphragm * Lens hood with slide-window for PL filter * Splashproof (Available November 2007) ZUIKO DIGITAL ED 14-35mm (28-70mm) 1:2.0 SWD It’s a world first for a standard zoom lens: An exceptional 1:2.0 aperture across the entire zooming range. Combined with its 2.5x zoom, this lens provides pro photographers with a never-before-had level of flexibility. And together with the ultra-fast AF speeds afforded by the SWD system, a great photo moment need never be missed again. * World’s first standard zoom with 1:2.0 aperture across entire focal range * 2.5x zoom * Ultra-fast Supersonic Wave Drive AF system * Mechanical manual focusing * Circular aperture diaphragm * Lens hood with window for PL filter * Splashproof (Available early 2008) ZUIKO DIGITAL ED 70-300mm (140-600mm) 1:4.0-5.6 With magnification muscle extending to 300mm (600mm), this ZUIKO DIGITAL lens is remarkably powerful. Nevertheless, it remains astoundingly portable. Measuring a mere 127mm and weighing just 620g, it’s real proof that high-performance zoom power doesn’t need to impede mobility. * 4.3x zoom * Tremendous telephoto capabilities to 300mm (600mm) * Extremely compact and lightweight (Available late October 2007) ZUIKO DIGITAL 2.0x Teleconverter EC-20 Double the focal length of the master lens without affecting performance of the master lens. With this new teleconverter which is compatible with all ZUIKO DIGITAL lenses, photographers can get twice as close to their subject without the need for an additional lens. * Doubles the focal length of the master lens * Attachable with all ZUIKO DIGITAL lenses: from Fisheye and Macro to Super Telephoto * Digital-specific converter: thin, compact and high image quality * Splashproof (Available November 2007) (Figures in brackets show 35mm camera equivalents) On top of the many ZUIKO DIGITAL lenses, the Olympus E-System additionally boasts numerous other accessories. Most are compatible with the new E-3 D-SLR and all ensure the best possible all-round pro photography experience. * As of October 2007 Overview of ZUIKO DIGITAL lenses Top Pro Lens range (splashproof) * ZUIKO DIGITAL ED 7-14mm (14-28mm) 1:4.0 * New! ZUIKO DIGITAL ED 14-35mm (28-70mm) 1:2.0 SWD * ZUIKO DIGITAL ED 35-100mm (70-200mm) 1:2.0 * ZUIKO DIGITAL ED 90-250mm (180-500mm) 1:2.8 * ZUIKO DIGITAL ED 150mm (300mm) 1:2.0 * ZUIKO DIGITAL ED 300mm (600mm) 1:2.8 Pro Lens range (splashproof) * ZUIKO DIGITAL 11-22mm (22-44mm) 1:2.8-3.5 * New! ZUIKO DIGITAL ED 12-60mm (24-120mm) 1:2.8-4.0 SWD * ZUIKO DIGITAL 14-54mm (28-108mm) 1:2.8-3.5 * New! ZUIKO DIGITAL ED 50-200mm (100-400mm) 1:2.8-3.5 SWD * ZUIKO DIGITAL ED 8mm (16mm) 1:3.5 Fisheye * ZUIKO DIGITAL ED 50mm (100mm) Macro 1:2.0 Standard Lens range * ZUIKO DIGITAL ED 14-42mm (28-84mm) 1:3.5-5.6 * ZUIKO DIGITAL ED 18-180mm (36-360mm) 1:3.5-6.3 * ZUIKO DIGITAL ED 40-150mm (80-300mm) 1:4.0-5.6 * New! ZUIKO DIGITAL ED 70-300mm (140-600mm) 1:4.0-5.6 * ZUIKO DIGITAL 35mm (70mm) Macro 1:3.5 (Figures in brackets show 35mm camera equivalents) |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
