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Fujifilm FinePix F770 EXR Digital Camera Review

fujifilm20120522ba.jpgDigital Camera Review by: Katrina Putker  


In terms of the most recently released units from Fujifilm, the 770 EXR is really the one to keep an eye on if you’re in the market for a stylish and reliable little compact camera.

Not only is it as pleasing to use as it is to look at but the 770 more than backs its goods looks with some impressive specs including a 16-megapixel CMOS sensor complete with Fuji’s dynamic range EXR technology, an extensive 20x optical super zoom lens equivalent to 25-500mm, GPS tracking, raw file capture, 1080p HD movies and both manual and automatic functioning.

Team all of that with a sleek and stylish body and a fair asking price and you’ve got what is likely to be a popular compact camera that will suit the needs of many consumers across the market be they homebodies, travellers, singles, families, novices, enthusiasts, frequent or infrequent users etc.

Needless to say, aside from the hardcore adventurists who will want take their camera through extreme weather conditions and put it through some serious rough and tumble, the 770 is likely to satisfy a large chunk of those currently shopping in the compact camera market so if that sounds like you or someone you know, do read on…


Appearance & Functionality

On appearance alone the 770 is a winner: it’s sleek and a little bit sexy and has a smooth rubberised finish that makes handling – even single-handedly – both easy and enjoyable.

Depending on where you shop, the 770 should be available in black, blue, red or white giving the fashion-conscious a good range to choose from but regardless of which option you go with the visual appeal of this unit remains high – and that’s before you even extend the jaw-dropping super zoom triple-tiered lens that far surpasses those generally seen on compact camera units.

fujifilm20120522bb.jpgThe 770 hosts an ergonomic rubber grip on the unit’s front (not present on the white model however) that helps provide additional stability and confidence during shooting.

If you do still suffer from slight shaky hand however the 770 features what Fuji calls an ‘Advanced Anti Blur’ mode that can be utilised to take four photos in immediate succession at high sensitivity, which it then combines to offer a single finished image without the effects of motion blur. Clever right?

So too was the decision to place the camera’s mode dial on a more practicable angle rather than flush against the unit’s back or top as is most commonly seen. Though it’s a seemingly minor design element it is one that demonstrates both Fuji’s initiative and attention to detail and it does in fact make general operation of the 770 that little bit more efficient.

The GPS function in the 770 is fitted with a new high-sensitivity antenna that will help you track your location – assuming that ability tickles your fancy. If so you’ll be pleased to note the camera can also create an illustrated log of your route and detail the distance and direction back to a previous location.

The 770 has a built-in manual pop-up flash that exposes well and certainly pops up out of the unit with some serious determination but for me, it’s the source of the biggest worry this camera offers (and even then it’s based on theory alone.)

The flash unit extends up and out of the camera body and must be manually pushed back in when no longer needed and thus seems quite vulnerable to harm: drop the camera when the flash is popped and it’s sure to suffer damage or even break off entirely or come to a similar fate if accidentally released whilst packed into a full bag or pocket etc.


Image Quality / Lens Quality

Along with the constant demand for increased megapixels, optical zoom is certainly one of those features that modern consumers want more and more of and rightly so: its quality far surpasses that provided by digital zoom and its presence makes capturing greater detail and eliminating distractions from photographs so much easier.

fujifilm20120522bc.jpgSafe to say then with the 770 that this demand is one that Fuji have not only met but also well surpassed with the inclusion of a whopping 20x optical zoom and super wide-angle lens (equivalent to 25-500mm.)

Suddenly with a single, affordable and compact camera you have the ability to take all-encompassing landscapes and group shots as well as hone in on the detail of wildlife and sports action like never before.

At full zoom there can occasionally be a small loss of clarity and detail (depending on lighting conditions and subject matter) but I’d happily take this any day over not having the option of zooming that far in the first place and for the most part, images actually remain surprisingly crisp.

Image quality in general is quite impressive. Colour rendition appears fairly accurate and the inclusion of the EXR-CMOS sensor means improved shadow and highlight detail overall and better low light performance.

ISOs up to 800 (including 100, 200 and 400) offer little to no discernable noise and hold detail well.

ISOs 1600, 3200 and 6400 are also available but images begin to suffer both a smudging of detail and obvious noise at these ranges and when pushed up to 12,800 ISO image quality is poor. That said I’ve yet to have seen a compact camera that can handle the upper-ends of the ISO spectrum so in that sense, the 770 fairs well overall.

Interesting and pleasing to note too that the 770 offers a 30 percent reduction of digital noise as compared with its predecessor the F600 and it starts up quicker too: in just 1.5 seconds you’re ready to rock n’ roll.

Shot-to-shot times range between just 0.8 to 1.0 second and the auto focus feature is significantly faster than that again locking onto your subject in as little as 0.16 of a second.

Along with auto, program, manual, shutter and aperture priority modes the 770 offers a whole host of scene modes and some nice film simulation modes including black & white, colour and Valvia.

In fact, it is unlikely users will ever properly utilise all of the available functioning and creative settings of the 770 given how many are made available to them but instead, find and trust those that work best for their predominant shooting situations and stick to those.


fujifilm20120522bd.jpgLCD Screen / Viewfinder

The 770 is fitted with a clear and bright 3-inch LCD screen with some 460,000 dots and its anti-reflective coating does a good job of enabling clear views in bright sunlight etc. No viewfinder is fitted and there are no bells and whistles with the LCD screen just high quality, high visibility.



Until recent times high definition 1080p video was very much an ‘added feature’ on cameras in the compact realm but by now it’s the standard and on this front, the 770 also delivers with some 30 frames per second and stereo sound recording.

Slow motion video can also be captured with high speed movie record at some 320 frames per second and one-touch movie record is easily possible thanks to the dedicated record button on the 770’s back.

Full zoom functioning is possible whilst recording movies however focus drops out until a zoom resting point is reached and the noise of the lens physically extending or retracting is audible during movie playback as well. Hardly a deal-breaker but indeed something to be aware of regardless.








Without doubt the F770 EXR from Fujifilm quickly proves to be as functional as it is attractive and for all that it offers bundled so beautifully into a compact but punchy little package, it’s safe to say the price tag is absolutely appropriate as well.

If the generous 20x optical zoom and the 770’s sexy look alone don’t immediately sell you no doubt the long list of other impressive specifications and offerings will – not to mention to noticeable lack of negatives in reviews such as this and others!



Accessories Used During Testing:

SanDisk Extreme Pro 95MB/s SD Card

Tamrac Pro Compact Digital / 5689 Camera Bag 


Recommended Retailer:

View / Buy The Fujifilm FinePix 770EXR 


Appearance rating 5 stars
Functionality rating 4 stars
Image quality
4.5 stars
Video quality
4 stars
Lens quality
4.5 stars
LCD screen (Rear)
4.5 stars
Value for money 4.5 star
Street Price
Effective Pixels 16 Mega pixels
Sensor Type
1/ 2-inch EXR CMOS with primary color filter
Image Sizes 9 sizes / 2 ratios
Lens 25mm - 300mm, Wide(W) F3.0; Tele(T) F6.9
Lens Mount
Resolution Settings: Stills L : (4:3) 4608 x 3456
     (3:2) 4608 x 3072
     (16:9) 4608 x 2592
M : (4:3) 3264 x 2448
     (3:2) 3264 x 2176
     (16:9) 3264 x 1840
S : (4:3) 2304 x 1728
     (3:2) 2304 x 1536
     (16:9) 1920 x 1080

<Motion Panorama>
360° Vertical 11520 x 1624 / Horizontal 11520 x 1080
180° Vertical 5760 x 1624 / Horizontal 5760 x 1080
120° Vertical 3840 x 1624 / Horizontal 3840 x 1080 
Resolution Settings: Video 1920 x 1080 pixels / 1280 x 720 pixels / 640 x 480 pixels (30 frames / sec.) with stereo sound.
Optical zoom function can be used. 
Face Detection Yes
Manual Focus No
Auto Focus Yes
Aperture Priority Yes
Shutter Priority
Shutter Speeds (Auto mode) 1/4 sec. to 1/2000 sec., (All other modes) 8 sec. to 1/2000 sec.
ISO Auto, Equivalent to ISO 100 / 200 / 400 / 800 / 1600 / 3200 / 6400* / 12800* (Standard Output Sensitivity)
* 6400 : M mode or lower, ISO12800 : S mode
LCD Monitor 3.0-inch, approx. 460,000 dots, TFT color LCD monitor, approx. 100% coverage
Viewfinder -
Flash Auto flash (super i-flash)
Effective range: (ISO AUTO)

Wide: Approx. 15 cm - 3.7 m / 5.9 in. - 12.1 ft.
Telephoto: Approx. 90 cm - 2.4 m / 2.9 ft. - 7.8 ft.

Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON:  Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot Shoe No
White Balance Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater, Custom
Self Timer 10 sec. / 2 sec. delay / Auto release / Auto release (Dog, Cat)
Stills Format/s
JPEG (Exif Ver 2.3), RAW (RAF format), RAW+JPEG
(Design rule for Camera File system compliant / DPOF-compatible)
3D still image: MPO compliant
Video Format/s H.264 (MOV)
Video Recording Time/s
Storage Type - External SD/SDHC/SDXC(UHS-I) memory card
Storage Type - Internal
Connectivity Video output: NTSC / PAL selectable with monaural sound
Digital interface: USB 2.0 High-Speed
HDMI output: HDMI Mini connector
Power Source CP-50 with AC power adapter AC-5VX (sold separately)
Battery Options Li-ion battery NP-50A
Battery Life Approx. 300 frames
Dimensions 105.1mm (W) x 63.3mm (H) x 36mm (D)
Weight Approx. 234g / 8.2oz. (Inc. battery & memory card)






About Fujifilm


FUJIFILM brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2006. Fujifilm is committed to environmental stewardship and good corporate citizenship.

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