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Welcome to Launched in 2001, it has become Australia's first point of reference for photographers of all walks searching for photography news, digital camera reviews and photography tips. The site's success and continual growth has attracted not only the attention of the photographic industry's largest corporate companies but most importantly the attention of photography enthusiasts from across Australia and around the globe. Be sure to bookmark and add us to your social network!
News and Reviews
Fujifilm X-E2 Digital Camera Review
13th August 2014

fujifilm20140812ae.jpgThe Fujifilm X-E2 slots nicely into the polished end of mid range interchangeable lens cameras. It features the new X-Trans CMOS II sensor with a 16.3 megapixel capture that produces amazingly sharp images with great clarity. It is surprisingly light for a powerful, classically designed camera that oozes retro appeal and comes with built in Wi-Fi to transfer your images. This... View Press Release

Fujifilm X-M1 Digital Camera Review
11th August 2014

fujifilm20140728ce.jpgThere is a certain feeling of nostalgia that this style of camera evokes, the distant memory of a camera sitting on my parents coffee table back in the late 70's and early 80's next to a couple of rolls of FujiColor. The classic shape, the silver and black styling, the feeling of anticipation you got when you popped the back of the camera open, after having wound the film... View Press Release

Fujifilm X-A1 Digital Camera Review
5th August 2014

fujifilm20140728ae.jpgBeing a bit of a technophile its always exciting when you are opening the box on a new piece of hardware. This time around it is the Fujifilm X-A1 and it was a pleasant surprise indeed. The X-A1 appears to be the new entry point for the X series range of cameras that have a 16 Megapixel image sensor. Unlike the other new cameras in the range it has the more conventional... View Press Release

Pentax XG-1 Digital Camera
19th July 2014

pentax20140719e.jpgBuilding on its foundation of unique DSLR cameras, RICOH IMAGING is pleased to introduce the Pentax XG-1 digital camera. This versatile, all-in-one camera showcases an impressive 52x optical zoom lens, 16 megapixel sensor, and Pentax technology; bridging the gap between DSLR flexibility and point and shoot convenience. The Pentax XG-1 is a versatile camera ideally suited for those seeking... View Press Release

Nikon Df Digital Camera Review
17th July 2014

nikon20140702e.jpgEvery now and then you’ll feel a little skip in your heart, triggered by something memorable, something nostalgic, something comfy, soothing and satisfying. It might not happen often but when it does you’ll know it’s right, you’ll know you’re where you belong. Don’t interrupt me when I’m there because I’m pretty sure I’m busy taking a photo right now with the Nikon DF. And boy is it a beautiful photo... View Press Release

Nikon 1 AW1 Digital Camera Review
15th July 2014

nikon20140710e.jpgSometimes a lot of things can happen real fast: a car that pulls out in front of you, dinner that burns, a child that falls, all in the blink of an eye. But when do you actually get to have something amazing happen real fast? How about 60 frames in a second? That’s fast; that’s exciting. The Nikon 1 AW1 can do it. Alongside that is a spectacular feat of other things even your show... View Press Release

Nikon Coolpix AW120 Digital Camera Review
15th July 2014

nikon20140708e.jpgAs a young child the bedroom was the perfect place for activities. Whether it be colouring, puzzles, lego or crafts, one thing remains constant: space. You need space for activities. No space means a struggle to compete with the task at hand. It’s no different in the adult world, when your activities upgrade to that of rock climbing, surfing and mountain biking the fact still remains... View Press Release

Panasonic Lumix DMC-GX7 Digital Camera Review
2nd July 2014

panasonic20140701e.jpgPanasonic’s latest G series camera, the Lumix GX7, has been hyped as a complete outfit and sits towards towards the top of Panasonic’s line up. Due to its range finder style the GX7 is significantly different from the other Lumix flagship, the GH3 (which is a bulkier DSLR competitor). It is as though Panasonic has placed one foot in the traditional and one into the... View Press Release

Nikon D810 FX-Format Digital-SLR Camera
27th June 2014

nikon20140627e.jpgNikon Australia has announced the release of the Nikon D810, a new FX-format digital-SLR to add to the Nikon Professional range. Offering incomparable image quality, high-speed performance, and Full HD video flexibility, the completely redesigned Nikon D810 surpasses its predecessor to deliver a new benchmark for high-resolution shooting and incredibly superior definition and image quality... View Press Release

Pentax Q10 Digital Camera Review
27th June 2014

pentax20140625e.jpgThe past few years have the seen the flooding of the consumer camera market with new interchangeable lens camera ranges. A clear focus by all of the major manufacturers on creating affordable mirrorless systems, as alternatives to larger and more expensive DSLR cameras, has resulted in some excellent cameras arriving at lower price points. However, the... View Press Release

Adeal Announce Partnership With PermaJet
23rd June 2014

permajet20140620e.jpgAdeal is proud to announce its newest partnership with PermaJet, a supplier of high quality inkjet papers specially designed to meet the needs of photographers. Since 1999, PermaJet has been a manufacturer and supplier of the world’s most comprehensive range of inkjet papers for all digital photographic printing applications and users - home printing photographers... View Press Release

Fujifilm Fujinon XF18-135mm R LM OIS WR Lens
20th June 2014

fujifilm20140620e.jpgFUJIFILM’s first weather resistant interchangeable zoom lens – the dustproof and water resistant Fujinon XF18-135 F3.5-5.6 R LM OIS WR - will be introduced in early July 2014 as the latest addition to its X Series interchangeable camera lens range. While this new lightweight and compact lens is compatible with all FUJIFILM X Mount compact system cameras, the Fujinon XF18-135... View Press Release

Nikon & AIPP Raise $60,000 For Make A Wish Foundation
19th June 2014

nikon20140618e.jpgNikon Australia is pleased to announce that the 2014 AIPP Nikon Event, held at the RACV Royal Pines Resort in the Gold Coast from the 8th – 10th June, raised almost $60,000 for the “Make A Wish Foundation” through its annual charity print auction, taking the total raised in the last three years to over $125,000. Held to mark the end of AIPP’s three-­-day  national conference,  the auction is... View Press Release

Canon EF-M 55-200 f/4.5-6.3 IS STM Lens
18th June 2014

canon20140617e.jpgWith design and portability characteristic of the EOS M series, you can easily enjoy the world of telephoto zoom lens shooting in a compact and lightweight body with the EF-M 55-200 f/4.5-6.3 IS STM. This EF-M lens features a built in Image Stabilizer so you can capture images from a distance in sharp, crisp quality and a built in stepping motor (STM) for silent and smooth... View Press Release

Panasonic Lumix DMC-FZ1000 Digital Camera
14th June 2014

panasonic20140612e.jpgPanasonic has globally announced the LUMIX DMC-FZ1000, the latest member of the popular FZ series. This new digital compact camera boasts the world’s first 4K video recording capability for a camera in its class, a large 20.1-megapixel High Sensitivity MOS sensor, and a high-quality 16x optical zoom LEICA DC VARIO-ELMARIT lens. The DMC-FZ1000’s large 1-inch MOS sensor is four times... View Press Release

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