Much hype has been placed on the Olympus OM-D EM-5 since its announcement back in February of this year and it comes feature packed with claims of the world fastest autofocus and a revolutionary 5 axis image stabilisation system. Aimed at the top level enthusiast and professional photographers alike the OM-D EM-5 faces some stiff competition in todays swollen photographic market... View Press Release

The S4500 from Fuji would be a perfect unit for those wishing to graduate from the often-limiting simplicity of their point-and-shoot-compact but equally are nowhere near ready to take on the complexity of a digital SLR. Hence referred to as a ‘bridging’ unit, the S4500 offers both automatic and manual controls, a 14-megapixel CCD sensor, 720p movie mode and of course the piece de... View Press Release

What makes any product a ‘classic’ within it’s own market is: unrivaled quality. Products made with the highest quality finish and the most solid structural materials and design. They handle themselves well, they’re polished, refined until perfect and they’re leaders of their market. These are the products you’ll purchase and hold onto for a lifetime. These are the products you’ll hand down to the... View Press Release

The instantly obvious thing about the X10 is it looks like a traditional 35mm rangefinder camera from yesteryear although upon closer inspection there are some great features specific to a digital camera like a 2.8” LCD screen for example. In the current digital camera market where smart phones are becoming increasingly affordable and better equipped with quality... View Press Release

In theory at least, the entire Olympus Tough range presents a host of compact cameras that are versatile, seemingly unbreakable and solid both literally and in terms of their overall performance. Fact is, in reality they are exactly this and as expected the TG-820 is no exception. Imagine a compact camera that’s as tough as its name implies: scratchproof, waterproof down to 10m... View Press Release

When a large chocolate shake at your local ice-cream shop comes to $3.69 and a small chocolate shake will lighten your purse by $2.19 you can walk away with your head held high knowing the only thing that differers is the quantity. They don’t see you coming a kilometre away with your $2.19 and grab out the cheap milk and no name ice-cream to serve you a lower quality shake just... View Press Release

Buying a digital camera tends to involve the same process as buying a car. While some may believe that the purchase of a red car will be satisfactory, others may be more focused on the technical features such as engine size and power output. It’s a lot the same when purchasing a digital camera. Appearance isn’t always everything. An ugly camera might be able to push all the right buttons and a... View Press Release

‘Enthusiast’ might be a good, collecting word to put as a banner for the group of people who may be interested in the Fujifilm Finepix HS30 EXR digital camera, it may however not be the most accurate description of the market. When you think of a feature, it’s here. When you think of someone who might benefit from this Finepix, they will. When you think all-rounder, you can’t help but think Fujifilm HS30... View Press Release

What it lacks in rigidity and robustness as compared to its ‘Tough’ Olympus cousins, the SH-25MR more than makes up for in its sophistication, ease-of-use and genuinely diverse ability. This is a compact camera perfectly designed for the modern amateur photographer who wants it all: 16-megapixels, HD video, 12.5 x optical zoom (supported by a massive 25x ‘super res’... View Press Release

As my 100th match fizzled out without taking light, in my desperate attempts to light a romantic fire, I couldn’t help taking another look over the pile of broken, unlit, unburnt, useless pile of ‘no name’ brand matches. It’s always been difficult for me to pass up the bargain and justify paying a few extra dollars for the branded matches. Until now I’ve often wondered how... View Press Release

If you are after a camera that you can throw in your backpack when travelling or leave bouncing around in your glovebox on a 4WD trip then look no further than a camera in Olympus's 'Tough' fleet. The Olympus TG-320 is a rugged action camera able to be used in the the most hardy of conditions. It sits at the lower end of Olympus's 5 camera “Tough” range, although do not be... View Press Release

So the idiom goes: ‘you pay peanuts, you get monkeys’ but when referring to the Olympus VR-350 it’s a matter of paying peanuts and getting a capable little point-and-shoot that would make a solid first camera for a child/teenager or any person previously unfamiliar with digital photography. The VR-350 is riddled with brief in-camera written descriptions for many of the... View Press Release

Do not be fooled by the Olympus VG-170 inexpensive street price of $149.95 as it contains some great features like 3D mode and the most powerful flash in the Olympus “Smart” range that would, based on these features justify its purchase alone. Offering a 14 megapixel sensor and 26-130mm lens in a tough sector of the market the VG-170 has been positioned well to offer a... View Press Release

If you’re not quite ready to fork out the big dollars for the cheapest DSLR or you’re looking for something that packs a little more punch than your current compact then the Canon PowerShot SX260 HS may very well be the exact camera you’re looking for. It boasts many useful features and will impress your friends and family, who still insist on using their mobile... View Press Release

If you’re the sort of person that’ll upsize your meals at the local takeaway restaurant or sift through all the features of a new product and toss it up with the price before you make the decision on which model to get just to be sure you receive the best value for your money, then you might have a hard time deciding on the Canon PowerShot SX230 HS, when it’s brother... View Press Release