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Welcome to Launched in 2001, it has become Australia's first point of reference for photographers of all walks searching for photography news, digital camera reviews and photography tips. The site's success and continual growth has attracted not only the attention of the photographic industry's largest corporate companies but most importantly the attention of photography enthusiasts from across Australia and around the globe. Be sure to bookmark and add us to your social network!
News and Reviews
Canon EOS 1200D Digital Camera Review
18th December 2014

canon20141023be.jpgThe Canon 1200D has been deliberately targeted at the first time digital SLR purchaser and to this end it its hits the mark beautifully. In my mind its a bargain given what you get. When I bought my first entry level DLSR it was way more expensive and did not come close to the 1200D in terms of its performance. Straight out of the box you will be able to start capturing both photo's and videos at a very... View Press Release

Samsung NX1 Digital Camera
25th November 2014

samsung20141125e.jpgSamsung Australia has today launched the NX1, a new camera designed for advanced photographers. The NX1 can deliver superb image quality, ease of use, and a speedy Auto Focus (AF) system. The new Samsung NX1 camera is now available from leading photography and retail stores with a RRP of $1,899.00 (body only, lenses sold separately). Featuring up to 15FPS continuous AF shooting... View Press Release

Sony World Photography Awards 2015 Open For Entries
24th November 2014

wpo20141124e.jpgThe 2015 Sony World Photography Awards, organised by the World Photography Organisation, are now open for entries. Professional, amateur, youth and student photographers from across the world can enter their best work for free at Photographers will compete for a range of cash prizes and the latest cutting edge digital imaging equipment from Sony... View Press Release

Sony a7 II (ILCE-7M2) Digital Camera
21st November 2014

sony20141121e.jpgSony have released the a7 II (ILCE-7M2), the next in the a7 series of interchangeable-lens models and the world’s first[1] camera with optical 5-axis image stabilisation designed for a full-frame image sensor The camera offers outstanding image quality in a compact size and light build, and it carries on the traditions of the a7 series, which includes the world’s smallest and lightest... View Press Release

Canon EF 100-400mm f/4.5-5.6L IS II USM Lens
12th November 2014

canon20141112ae.jpgCanon have introduced the EF 100-400mm f/4.5-5.6L IS II USM, a new powerful, high-performance zoom lens in Canon’s acclaimed L-series, ideal for passionate sports and wildlife photographers. A successor to the hugely popular EF 100-400mm f/4.5-5.6L IS USM, the new model features a range of upgrades to improve image quality and enhance usability, setting a... View Press Release

Nikon 90 Million NIKKOR Lens Production Milestone
5th November 2014

nikon20141105ae.jpgNikon Australia is proud to announce it has reached the milestone achievement of 90 million in total production of NIKKOR lenses1 for Nikon interchangeable lens cameras. The milestone, officially reached at the end of October 2014, is also accompanied by the equally momentous 50 million total production mark for NIKKOR lenses equipped with Nikon’s exclusive Silent Wave Motor (SWM) technology... View Press Release

HD Pentax-DA 16-85mmF3.5-5.6ED DC WR Lens
3rd November 2014

ricoh20141103ae.jpgRicoh Imaging Americas Corporation has announced the launch of the HD Pentax-DA 16-85mmF3.5-5.6ED DC WR. Designed for use with Pentax K-mount digital SLR cameras, this interchangeable zoom lens is the newest addition to the K-mount series and will provide photographers with a new, high-quality lens option for capturing cutting edge imagery in virtually any setting. Developed... View Press Release

Pentax K-S1 Sweets Collection
1st November 2014

pentax20141101ae.jpgRicoh has announced the launch of the Pentax K-S1 Sweets Collection, which consists of three special-color models of the Pentax K-S1 digital SLR camera. Featuring a compact, lightweight body and a stylish, progressive design, these special-edition Pentax K-S1 models, now available with Flu card, provide outstanding imaging performance that rivals that of upper-class models and... View Press Release

Canon Cinema EOS C100 Mark II Camera
29th October 2014

canon20141029ae.jpgCanon today expands its Cinema EOS System with the launch of the EOS C100 Mark II, a new large sensor professional video camera. The lightweight, compact HD video camera builds on the success of the acclaimed EOS C100, delivering improved image quality and greater creative flexibility alongside easier operation and – a first for the Cinema EOS series - wireless sharing capabilities... View Press Release

WD My Passport Wireless Storage
28th October 2014

wd20141028ae.jpgWD, a Western Digital company has announced the availability of the My Passport Wireless in Australia and New Zealand. The My Passport Wireless is an easy to use Wi-Fi enabled storage drive that allows consumers to save, access and share stored content wirelessly with any smartphone, tablet, computer or other device. For the frequent business traveler to the family on a road trip or... View Press Release

Ricoh WG-30W Digital Camera
25th October 2014

ricoh20141025ae.jpgRicoh has announced the launch of the new Ricoh WG-30W. Building on the heritage of  the amazing adventure proof cameras in the WG series, the WG-30w comes equipped with built-in Wi-Fi connectivity and advanced smartphone support functions so one can easily browse through and  download their adventures to share with family... View Press Release

Fujifilm X-Q1 Digital Camera Review
21st October 2014

fujifilm20140728de.jpgFujifilm's minimalist designed compact X-Q1 digital camera straight out of the box comes loaded features found in larger, more advanced cameras. The X-Q1 is a fun, lightweight 12 megapixel camera beautifully designed and offered in just two colours; silver and black. Whilst the X-Q1 easily slips it into your pocket it comes with an excellent zoom range, wireless image transfer... View Press Release

Canon EOS-1D C DSLR Digital Camera Review
17th October 2014

canon20140819ae.jpgMeeting Canon’s EOS-1D C for the first time can be likened to meeting a champion sportsman for the first time and initially, being a little in awe. From a distance, you’ve read about them online, watched preview and product launch videos, studied and listened to the commentary. Finally now, we get a chance to make our own commentary and share our experiences. Looking at Canon’s line up the EOS-1D C is filed... View Press Release

Fujifilm Australia $200 Cashback For XF Range Lens
17th October 2014

fujifilm20141017e.jpgFrom 20 October 2014 – 24 December 2014, Fujifilm Australia will offer a $200 cashback with the purchase of any lenses within the XF range2 that have been acquired from an authorised Australian participating retailer. To take advantage of this limited special offer, purchasers should simply visit then click on the link to visit the cashback website. Once you fill in the... View Press Release

Panasonic Lumix DMC-GM5 Digital Camera
17th September 2014

panasonic20140917ce.jpgPanasonic has announced the pocketable new LUMIX DMC-GM5, the latest model in its ultra-stylish premium compact system camera (CSC) GM series. Available in a choice of three looks - black, two-tone red and black, and two-tone green and silver - with a classic rangefinder body, the DMC-GM5 is designed to provide high photographic performance. The sleek, ultra... View Press Release

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