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| Casio EXILIM CARD EX-S100 Digital Camera |
CASIO COMPUTER CO., LTD. has released the world’s smallest (as of August 25,2004) digital camera with an optical zoom (2.8X) lens, the “EXILIM® CARD” EX-S100. The camera and its lens owe their exceptionally compact packaging to another world first – the application of ceramic lens technology, providing a great advance in optical quality with even greater strength than glass. In 2002, CASIO launched the first EXILIM digital camera, an ultra-thin business card-sized model with superior portability and highly responsive operation. The camera could be carried easily, and enabled photography for any occasion, anytime and anywhere, having a huge impact on the digital camera market overnight and helping the ultra-slim genre to become a major segment of its own. Since that first EXILIM, CASIO has continued to create even thinner cameras with more rapid responsiveness and superior performance, creating an EXILIM lineup that has expanded to become a trend-setting force in the marketplace. The new “EXILIM CARD” EX-S100 was developed as the flagship model of the series, and as such, represents all the brand concepts. The key features of the EX-S100 are the use of the world’s first transparent ceramic lens within an ultra-slim 2.8X optical zoom lens unit, and CASIO’s original EXILIM Engine, an ultra-compact image processing LSI module that enables the camera to achieve high image quality, high-speed operation and low power consumption – all within an extremely slim and compact body package. As a result, the EX-S100 is the world’s smallest optical zoom-equipped digital camera, with a volume of just 79 cc and measuring a very compact 88 x 57 mm. Moreover, it is only 16.7 mm thick, and just 14.2 mm at the thinnest point. The EX-S100 features a stainless steel body, a hallmark of the EXILIM CARD series, which has been polished to a brilliant shine through a special process. It is created entirely of metal, right down to the screws, for a true feeling of high quality. The front of the camera has been given a fresh look, with a theme of circular patterns to highlight the shape of the lens, while the back of the unit features a more square look that matches the impressively large 2.0-inch LCD screen. In keeping with the distinctive form of the other models in the EXILIM CARD series, the lens area itself protrudes slightly from the body of the camera. With a 3.2 Megapixel CCD for superior high-resolution photo imaging, a unique quick-response design and the Best Shot function making it easier to capture desired scenes, CASIO has again proven that it is the leader in ultra-compact cameras that offer astonishingly advanced performance. Main Features of the EX-S100 2.8X Optical Zoom · 2.8X optical zoom lens using the world’s first transparent ceramics · 3.2 Megapixel CCD Only 16.7 mm ‘thin’ – stylish body that’s the size of a business card · Ultra-thin zoom lens unit and cutting-edge technology packed into a body just 16.7 mm in thickness – only 14.2 mm at the thinnest point. · Large 2.0-inch digital interface TFT LCD screen for easy viewing · Stainless steel body common to all EXILIM CARD series cameras · Ex Fine Blast Treatment surface processing for a brilliant and attractive body · Simple and timelessly beautiful body shape · Easy-to-use operation buttons based on a square design concept · All-metal construction from body and lens down to the screws for a true feeling of high quality Comprehensive design approach for rapid response · The camera automatically switches to Auto Pan Focus when the shutter is pressed rapidly · Rapid start-up allows pictures to be taken approximately 1.4 seconds* after the power is turned on · Images are recorded approximately 0.01 seconds* after the shutter is released · High-speed operation; images can be taken at approximately 1.2 second intervals, with image playback of approximately 0.1 seconds between photos when scrolling · Direct On function for one-touch operation of picture taking or playback modes *with the flash off Other features · Business Shot function compensates for photos taken at an angle and records them as if taken from straight ahead · Best Shot function allows settings to be selected using sample scene images · Auto Macro function enables automatic switching between Macro and AF modes · Flash Assist function provides exposure compensation for areas not reached by the flash · Icon Help function uses pop-ups to guide the user when switching settings · Noise Reduction Processing makes night scenes more beautiful · USB cradle also functions as a battery charger and photostand |
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Casio's corporate creed is "creativity and contribution." It expresses the company's
commitment to contributing to society by offering the kind of original, useful products
that only Casio can.
Products with innovative functions assist people in their daily lives and keep society
moving forward. They also bring joy to people and help to create new culture. When even
a single new product is widely adopted, whole new markets develop, and this in turn
fosters growth in related industries. This is the story of Casio's contribution to
society-innovative products enhancing people's lives.
