Olympus And The Fred Hollows Foundation

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Olympus And The Fred Hollows Foundation

Olympus Imaging Australia has joined forces with Australian personalities from the world of fashion, food, film and sports to create a unique photographic collection which aims to raise funds for The Fred Hollows Foundation.

Armed with Olympus' stylish new Mju 1020 digital compact camera – the world's smallest and slimmest digital compact camera with 7x optical zoom - six personalities have been tasked with taking snapshots of the things that they enjoy in life, providing a rare insight into their personal lives.

The stunning images will be auctioned off to raise money for The Fred Hollows Foundation to mark the 15th anniversary of the death of Professor Fred Hollows (1929-1993).

The auction launch will be held in central Sydney on Thursday 17 April 2008 and limited edition prints will be available through auction to the general public from Friday 18th April to Monday 28th April 2008 via the Olympus website www.olympus.com.au

All money raised through the auction of photographs will be donated to The Fred Hollows Foundation, an organisation that is dedicated to eradicating avoidable blindness in developing world countries where it works and to improving the health outcomes and life expectancy of Indigenous Australians.

· Cam Hollows, Ernie Dingo, Matt Moran, Miranda Kerr, Susie O’Neill and Wayne Cooper take photographs of what inspires them

· Auction of stunning photographs to raise money for charity

· Auction launch to be held in Sydney CBD on the evening of Thursday 17 April 2008

· The Fred Hollows Foundation and Olympus are working to make a difference the world can see!

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About Olympus

In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.

"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor of Olympus Corporation.

In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.

Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.

And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness to establish a dynamic corporate brand by unifying the corporate name and the well-known brand.

In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence, technological strengths that competitors cannot easily imitate, to maximize corporate value and to become one of the top optical instrument manufactures.