Pentax has announced the launch of the Pentax X90 digital camera. Offering upgraded basic specifications, including extra-wide zoom coverage, longer battery life and an electronic viewfinder, this all-in-one-type camera delivers effortless picture-taking in a wide variety of outdoor situations to photographers of all levels.

Major Features

1. Versatile optical 26X zoom lens to accommodate a range of subjects
Within its compact, lightweight body, the Pentax X90 features a high-magnification optical 26-times zoom lens offering a focal-length coverage between 26mm wide angle to 676mm super telephoto (in the 35mm format). Coupled with the 1cm Macro mode - which allows the photographer to capture dramatic close-up images of a subject from just one centimeter away - it offers quick, effortless shooting in a wide range of photographic situations. Furthermore, it also provides the Intelligent Zoom function, which extends the zoom coverage to approximately 162.5 times (for a focal length of an astonishing 4225mm in the 35mm format) without compromising the optical performance of the zoom lens.

2. Dependable shake-reduction system for sharp, blur-free images
The X90 incorporates the Pentax-original CCD-shift-type SR (Shake Reduction) system to assure sharply focused, blur-free images even under demanding photographic conditions prone to camera shake, such as when using the zoom lens’s super-telephoto range or when shooting a sunset or indoor scene with incident light only. By accurately detecting the amount of camera shake using a high-performance gyro sensor and shifting the CCD image sensor vertically and horizontally at high speed, the X90 offers an outstanding camera-shake compensation effect, equivalent to approximately three shutter steps.*

* The degree of shake-reduction effect may vary, depending on the photographic conditions.

3. Extra-powerful battery for extended shooting sessions
Thanks to its large-capacity lithium-ion battery, the X90’s battery life is approximately 50 percent longer than predecessor model. This translates into the recording of approximately 255 images** with a single recharge of the battery. This longer battery life is particularly helpful on the road or during outdoor shooting, as it eliminates the necessity of frequent battery recharging.

** Based on measurement conditions conforming to CIPA specifications using the exclusive D-LI106 Lithium-ion Battery.

4. Electronic viewfinder with diopter adjustment for clear image viewing outdoors
The X90 comes equipped with an electronic viewfinder, which comes in handy when shooting the subject against harsh backlight or when the user needs a more solid hold of the camera. Since its newly incorporated diopter adjustment mechanism provides a clearer view of the subject and in-finder indications, the photographer can enjoy shooting more comfortably.

5. Movie shooting in high-definition TV image quality, with anti-shake protection
The X90 captures high-quality movie clips, equivalent in image quality to that of high-definition TV (1280 x 720 pixels). It also features the Movie SR (Shake Reduction) mode,*** which effectively minimizes annoying camera shake during movie shooting through the use of exclusive software. As a result, the photographer enjoys high-quality, blur-free movie shooting with minimal effort. It is even equipped with an HDMI micro terminal for audio/video signal output, allowing the enjoyment of high-resolution movies simply by connecting the camera with a high-definition TV monitor.

*** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.