Samsung has unveiled its latest range of easy-to-use digital cameras that feature new connectivity capabilities which allow you to shoot and share your creations with the world quickly and easily. The new Samsung PL90 includes a convenient built-in USB connector, while the Samsung ST80 features built-in Wi-Fi connectivity. So whether you’re an avid traveller or simply love to snap and share your day-to-day memories on the go, the latest Samsung cameras are the must-have photographer’s companion!

“In this digital age, consumers are demanding products that help them easily connect and share, no matter where they are in the world,” said Sagar Dave, Digital AV Marketing Manager, Samsung Electronics Australia. “Samsung’s new range of cameras offers practical, easy-to-use technology, so you no longer need to worry about the hassle of cables or confusing user manuals. With a simple Wi-Fi or USB connection, you’ll be able to share your memories in an instant.”

The 12.2 megapixel Samsung PL90 features a built-in USB connector allowing you to capture images and upload them to your computer without the need for cords or cables. By simply plugging in your Samsung PL90, images can easily be uploaded, tagged and shared from anywhere in the world. Additionally, the Samsung PL90 automatically recharges when connected to a computer via its in-built USB, so no need for a battery charger to be taking up precious room in the suitcase!

The Samsung PL90 also features Samsung’s new Smart Auto (Still & Movie) technology, so whether you’re at a rock concert or the beach, the camera will automatically adjust its mode to instantly match the shooting environment and capture the perfect shot. In addition to this, the Samsung PL90 also features Samsung’s Perfect Portrait System. By tracking your face and alerting you with audible noise when you’re in frame, you can be confident that when you step out from behind the camera you’ll be the star in every shot.