Australia's highest circulation photography magazine Total Image will enjoy an even greater circulation thanks to a new a relationship with photo retail buying group PhotoPlus.

A new corporate version of the magazine called 'Photos Plus' will be distributed through dozens of PhotoPlus retail outlets across the country, meaning several thousand more readers each issue.

"I'm very excited about this relationship," said Total Image publisher and editor, Shelton Muller. "We are so pleased to be working with the PhotoPlus group of stores and getting the message of fun and photography to many thousands more readers.”

"Advertisers will enjoy the benefits of a higher circulation, but without any additional cost. Our increase in print run is what other magazines hope to achieve for their entire circulation!” he added.

President of the PhotoPlus Buying Group, Wayne Styles, is similarly pleased. “We are very happy with this latest initiative. Most members in our rapidly expanding Buying Group are participating," he said.

“For them it will add to their offerings, setting them apart from mass merchandisers and box movers, cementing them as the photo specialty store in their area. This initiative will also add value for our wholesale partners and will further strengthen our supplier relationships.”

Total Image has been published since 2002 and enjoys a circulation near 50,000.

A corporate version is also produced for Camera House under the Better Pictures masthead.