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| Olympus µ (mju) 720 SW Digital Camera |
The exceedingly tough Olympus µ (mju) 720 SW has been designed to take the knocks, bumps
and other trials of daily life in its stride, opening up a new world of carefree digital
photography.Waterproof to 3m* and resistant to falls from up to 1.5m*, this attractive yet incredibly robust camera can take pretty much anything life throws at it. And as the µ (mju) 720 SW has been blessed with a 7.1 million pixel CCD and 3 x optical zoom and Olympus’s BrightCapture Technology it can endure virtually any photographic demands asked of it as well, capturing the world around it in perfectly exposed breathtaking detail. BrightCapture Technology uses all of the information from the CCD to make the 6.4cm LCD screen significantly brighter, and boosts the camera’s light sensitivity to reduce the need to use flash in low light. This metal-bodied camera is available in Dusky Pink as well as Polar Blue and Steel Silver. The Olympus µ (mju) 720 SW will retail for around £300 from all good camera shops and will be available from March – ready to be taken anywhere and put through anything. With interest in extreme sports and activity holidays at an all-time high, the Olympus µ (mju) 720 SW is set to find a place in many holidaymakers’ backpacks this year. This new model is waterproof to 3m* and shockproof according to MIL STD (Military Standard). So now, when other cameras reach their limits – such as at the shoreline of the beach or when crossing a mountain stream – the µ (mju) 720 SW really comes into its own. Should anyone fancy venturing even deeper under the waves, the camera’s waterproof capabilities can be boosted even further, from 3m to an incredible 40m with the optional PT-033 underwater case. Being waterproof the µ (mju) 720 SW is ideal for taking snorkelling or canoeing. Among its 24 special scene modes, which cover most everyday shooting situations such as portraits, landscapes or sports, this camera also includes modes specifically created for underwater photography. And armed with a bright, 3x zoom lens and 7.1 million pixel resolution, the µ (mju) 720 SW captures these scenes, as well as those on dry land, in breathtaking detail and clarity. Olympus’s BrightCapture Technology enhances the camera’s performance in low light ensuring that atmospheric shots, whether taken at dusk on a mountain side or metres below the waves, are captured as they were seen, with none of their subtle beauty overpowered by harsh flash lighting. The benefits of BrightCapture are evident from the very start of the photographic process as this technology, unique to Olympus cameras, allows the camera’s generous 6.4cm LCD screen to be made 400% brighter than conventional screens, which makes framing shots easy even in quite dark situations. Even beginners will quickly master the camera functions thanks to an easy-to-understand Guide Function which briefly explains the various modes and choices directly on the LCD screen. The µ (mju) 720 SW may be rugged but it has a soft side too and will be available in a range of colours including Dusky Pink, Polar Blue and Steel Silver. It is small enough to fit into just about any pocket and from March 2006, will be available through all good camera shops. The Olympus µ (mju) 720 SW – main features: • Waterproof up to 3m* • Shockproof (equivalent to 1.5m)* • 7.1 million pixels • Bright 3x optical zoom 38-114mm (equivalent to 35mm camera) 1:3.5-5.0 • Tough metal body in three colours: Dusky Pink, Polar Blue and Steel Silver • BrightCapture Technology for better low light photography • 6.4cm/2.5” LCD • 24 scene modes (incl. Portrait, Candle, Landscape and various underwater modes) • Movie function with sound (640x480 pixels, 15fps) • Macro and Super Macro mode for shots from as little as 7cm • Editing functions (e.g. Red-eye Fix, Calendar Composition, Layout Composition, Title Composition) • PictBridge compatible • Internal memory plus xD-Picture Card slot • Multi-language menu plus possibility to download further languages from the internet • Supplied with Olympus Master Software and LI-42B • Optional underwater case PT-033 (waterproof up to 40m) * Shockproof according to Olympus test methods. Waterproof equivalent to the IEC standard publication 529 IPX8 |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
