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| Olympus Four Thirds Catalogue |
Olympus Imaging Corporation, Matsushita Electric Industrial Co., Ltd. (Panasonic)
and Sigma Corporation have jointly compiled a comprehensive catalog of exchangeable
lens for their digital single-lens reflex camera systems based on the Four Thirds
System standard. Distribution of the new catalog, the first of its type in the
industry (*), will commence in late September.The Four Thirds System is a standard for digital single-lens reflex cameras designed and developed to take full advantage of the characteristics of digital technology. Because lens and body mounting information is based on an open standard, users can freely mix and match camera bodies and lenses supplied by participating manufacturers. The “Four Thirds Lens Joint Catalog” was jointly compiled by the three participating manufacturers to provide users with a single catalog that would inform them about the fun and versatility offered by this open standard. In addition to coverage of all 24 exchangeable lenses supplied by the three participating manufacturers under the Four Thirds System standard, the 40 full-color pages also provide a clear yet highly detailed analysis of the features of each lens, together with numerous examples of photographs. Distribution of the catalog through retailers in Japan will begin in late September. Overseas distribution will be initiated in stages, starting with the Photokina 2006 at the Koelnmesse in Cologne, Germany, which is the world’s biggest photographic and imaging fair. The website (http://www.four-thirds.org/en/) will be updated to coincide with the launch of the catalog. This will occur at 14:00(JST) today new information about the Four Thirds System standard will be added to this website from time to time. * For exchangeable lenses designed for digital SLR cameras; based on Olympus research. |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
