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| Olympus Zuiko Digital ED 70-300mm Lens |
Olympus has introduced the ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 super telephoto lens. Designed for the
specific demands of digital photography, this extreme telephoto lens delivers 4.28x
zoom power – up to a phenomenal focal length of 300mm (600mm on a 35mm camera system).
Despite such high-performance attributes, this ultra-compact model only weighs in at
around half as much as its competition. This makes it the ideal travel lens to
accompany any Four Thirds Standard digital SLR.With magnification muscle extending to 300mm (600mm in 35mm equivalent terms), the ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 is remarkably powerful yet remains astoundingly portable: The lens measures a mere 127mm and weighs just 620g. Naturally, being based on the Four Thirds Standard, image quality is never compromised. Three ED lens elements are integrated to ensure razor-sharp results across the entire zoom range by minimising chromatic aberration that can otherwise occur at long focal lengths. Furthermore, multicoated lenses have also been incorporated to reduce ghosting and flaring against backlight, while a circular iris helps to achieve smooth, soft background defocusing. Telephoto macro shots from a minimum distance of 96cm in manual mode and 1.2m in autofocus are possible across the entire breadth of the focal range, giving the photographer plenty of working space for close-ups of difficult subjects. Moreover, full-on macro shooting with maximum magnification of 0.5x (equivalent to 1x on a conventional 35mm camera system) is possible, while the zoom range gives the photographer control over framing and composition without the need to change position. The ultra-compact, lightweight super telephoto lens is a perfect complement for the recently-launched Olympus E-510. Thanks to an image stabiliser built directly into the camera itself, it protects shots against the effects of camera shake – even at the extreme zoom levels this remarkable lens enables. The ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 will be available from late October 2007. ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 – main features: * Extreme telephoto capabilities from 70-300mm (140-600mm*) * Ultra-compact dimensions (127mm) and low weight (620g) * Based on the Four Thirds Standard * 3 ED lens elements * Excellent telephoto macro performance * Compatible with all Four Thirds Standard cameras including Olympus’ recently introduced E-510 and E-410 * 35mm camera equivalent |
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About Olympus
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus
was named after this mountain to reflect its strong aspiration to create high quality, world
famous products.
"Olympus" has been used as a trademark since the time of Takachiho Seisakusho, the predecessor
of Olympus Corporation.
In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara,
the peak of Mt.Takachiho. The name "Olympus" was selected as the trademark because Mt.Olympus,
like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the
aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara
brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products
became the mainstay of the company. In 1947, the name was changed again to Olympus Optical
Co., Ltd. in an attempt to enhance its corporate image.
And in 2003, the company made a fresh start as Olympus Corporation, to show its willingness
to establish a dynamic corporate brand by unifying the corporate name and the well-known
brand.
In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core
competence, technological strengths that competitors cannot easily imitate, to maximize
corporate value and to become one of the top optical instrument manufactures.
