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| Epson Printers The Choice Of Professionals |
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And 88% of those who print large format (A3 to A1 size) choose an Epson printer to produce their images.For the popular A3/A3+ sized printers, 97% of professional photographers say they depend on the quality, print durability and reliability that are the outstanding characteristics of an Epson printer and Epson ink and paper.
The research reflects the results from those photographers in Australia who say they earn 50% or more of their income from photography - the definition of professional photographer adopted for the survey conducted for Epson in 2004, 2005 and 2007.
Epson's Business Solutions Manager, Craig Heckenberg, said Epson's quality and reliability stood out in the survey results as the key considerations for professional photographers.
"The professionals are telling us they choose Epson primarily for the extremely high quality of the prints they are getting from their printer, with Epson's UltraChrome (TM) range of pigment inks, and the longevity of those prints. - an essential requirement when prints are sold," Craig said.
"The second most important consideration is the reliability of their Epson printers. Epson has long been known for the reliability of its printers - not just for putting in long hours of work, but also for the consistent quality of print that is produced over all those working hours.
"This is demonstrated by the results over the three surveys where a consistent 91% of Epson printer owners say they would recommend Epson printers to fellow professionals, family and friends.
"This reinforces our view that Epson will continue to lead the professional photography market based not just on its reputation for quality and reliability, but also for its innovation and willingness to work with professionals to help them get what they want out of their Epson printers, inks and papers." |
Ongoing independent research conducted for Epson into the
photo printing preferences of Australian professional photographers shows that
most are relying on Epson printers to produce images for sale and gallery
display. The survey, conducted by
Taverner Research, found that 86% of Australian professional photographers use
an Epson printer in their business.
Visit Epson Online
Visit the Epson Website http://www.epson.com.au/
Epson Global
Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product lineup ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises over 70,000 employees in 106 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://www.epson.co.jp/e
Environmental Vision 2050
Building on its history of environmentally-conscious activities, Epson is now striving to achieve its challenging Environmental Vision 2050. For more details on Epson's sustainability initiatives, see http://eco.epson.com/
Epson Australia
Epson offers an extensive array of award winning image capture and image output products for the consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader worldwide in sales of data projectors [DTC Consulting Limited figures]. Epson's products meet consumer and business customer needs for superior quality colour image reproduction (printers), projection (projectors) and capture (scanners) devices with high-level functionality, compactness, systems integration and energy efficiency. Epson Australia, founded in 1983 is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.
