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| Michael's Free Photo Tech Expo |
Michaels Camera Video and Digital in Elizabeth Street is holding
Melbourne’s Photo Tech Expo over three days - next Thursday, Friday and
Saturday, May 10 – 12 - featuring equipment and experts from all the big
brands in photography.The Expo will be held in Michaels’ recently expanded and refurbished first floor theatre space, which has been purpose-built to host special events and seminars. Entry is free. There will be daily seminars from Canon on how to operate its digital camera range using wireless remote control; from Nikon on operating off camera flash units for sophisticated lighting effects; and from Apple, introducing attendees to its all-in-one Aperture software for professional photographers. In addition there will be technical experts on hand from over 20 photographic brands to demonstrate equipment and answer visitor’s questions. Participants include Olympus, Casio, Pentax, Leica, Lowepro (outdoor camera bags), Sandisk Samsung and Sigma. Exhibitors in Melbourne for this week’s photo equipment trade show at the Exhibition Centre have extended their stay to present the latest in digital imaging – featuring some camera models which are yet to be released in Australia - at the convenient mid-city location (cnr Elizabeth and Lonsdale St). “The Exhibition Centre show only had limited consumer attendance, and we thought holding another event in the city would be a great way for more people to have the opportunity to handle the latest gear and get answers to their technical and picture-taking questions on a one-to-one basis,” said Peter Michael, managing director of the family-owned Michaels Camera Video and Digital. Michael’s world-class Camera Museum, right next to the Photo Tech Expo hall and featuring around 2000 cameras from the 1880s through to early digital models will be open and free to visit at the same time. Expo specials will be on offer for those who come along, and any customer who spends more than $200 in the store from May 2 – 20 will go in the draw to win one of 10 eight-hour Adobe Photoshop courses, or one of two four-hour video courses which Michaels holds regularly in its Media School. Melbourne’s Photo Tech Expo will be from 11am – 2pm, May 10 – 12. |
