| Kodak Ships the World’s First Wi-Fi Digital Camera |
Signalling a new era in photography, Eastman Kodak Company has begun shipping its
innovative, highly anticipated EasyShare-one digital camera to retailers.Since it was announced earlier this year, the EasyShare-one model the world’s first Wi-Fi consumer camera has won hundreds of accolades from industry organisations and consumer electronics writers for its groundbreaking design and functionality, making it one of the most talked about digital photography products in years. “The Kodak EasyShare-one camera combines the power of sharing, taking, organising, and printing pictures into a single, highly innovative product,” said Greg Westbrook, general manager, Digital Capture, Digital and Film Imaging Systems; and vice president, Eastman Kodak Company. “Only the EasyShare-one camera has the ability to send e-mails from the camera, to connect to the Kodak EasyShare Gallery at home and on-the-go from thousands of hotspots worldwide, to store up to 1,500 favourite pictures, and to optimise viewing and operation via its unique touch screen and graphical menus. It’s the ultimate picture sharing device, redefining the digital photography experience.” E-mail, Upload, View and Share Pictures at Hotspots Worldwide Kodak is working with the world’s leading wireless hotspot companies to make sharing pictures across town, across the country, or across the globe as easy and convenient as possible. When visiting a hotspot, EasyShare-one camera users can effortlessly send pictures with personal messages via e-mail, upload pictures to the EasyShare Gallery, and view and share existing Gallery albums — all without a computer. EASYSHARE-ONE camera purchasers receive a complimentary, camera-specific trial service in conjunction with major hotspot providers*. Current preferred service providers include T-Mobile USA, with more than 6,000 T-Mobile HotSpot locations across the United States; and Telstra, with over 850 Telstra Wireless Hotspot® locations in Australia. Kodak is also working with other providers to expand broadband hotspot coverage in Europe and Asia, enhancing the thousands of public freespots available in venues such as airports, parks, business centres, and municipalities. Cutting Edge Retailers to Stock the EASYSHARE-ONE Camera Major retailers are finalising preparations to sell the EasyShare-one digital camera and companion Wi-Fi enabled EasyShare snapshot printers. In the coming days and weeks, people will be able to purchase Kodak’s wireless system at leading stores such as Circuit City, CompUSA, and Ritz Camera (US), Dixons (UK), FNAC (France), Saturn and Media Markt (Germany) and Harvey Norman (Australia). From Point-and-Shoot to Point-and-Share Kodak designed the EasyShare-one model (AUD$899, including the KODAK WI-FI® Card) specifically for sharing, moving the camera experience from ‘point-and-shoot’ to ‘point-and-share.’ It incorporates multiple benefits that avid picture sharers could only dream of until now, including: E-mail and online picture sharing without a computer, using a direct, wireless connection to the Kodak EasyShare Gallery service. By connecting to the Gallery through a compatible home, hotspot or public network**, people can upload pictures and videos for near instantaneous electronic sharing with friends around the world. On-the-spot sharing of up to 1,500 favourite pictures, synchronized with a person’s PC-based picture collection, thanks to a huge, 3-inch, high resolution, rotating LCD touch screen that’s protected when not in use, plus a generous 256 megabytes of internal memory†. In addition, when connected wirelessly to the Kodak EasyShare Gallery, EasyShare-one camera owners can also view thousands more of their pictures stored online, including albums shared by their friends and family. Significantly enhanced ease-of-use for picture sharing and taking, including the ability to create on-camera albums in which to store pictures, intuitive menu options with touch screen selection, automatic organization of pictures by date taken, and even richer, graphical scene modes to help get the best possible picture in a variety of outdoor and indoor environments. The dynamic user interface was developed in MACROMEDIA FLASH, a first for digital cameras. Wireless picture printing featuring Kodak Perfect Touch Technology when used with the new Kodak EasyShare Photo Printer 500 (optional KODAK WI-FI card required for the printer). Pictures with professional-quality colour and sharpness, with the use of a renowned SCHNEIDER-KREUZNACH C-VARIOGON 3X optical zoom lens (36 – 108 mm equivalent), a 4-megapixel sensor, and the exclusive Kodak Colour Science image processing chip. Smooth, vibrant video taking and sharing, with its built-in high frame-rate motion and sound recording, plus the ability to share those videos via the Kodak EasyShare Gallery. Premium customer service from Kodak, providing EasyShare-one model owners with priority inquiry handling, assistance with the camera’s wireless setup and operation, and other benefits made available to only these customers. The Kodak EasyShare Gallery is available by visiting www.kodakgallery.com.au The innovative Kodak EasyShare digital photography system — consisting of cameras, viewers, software, docks, home snapshot printers, services, papers and accessories — makes taking, organising, sharing, and printing high quality digital pictures effortless. More information on Kodak EasyShare products is available at www.kodak.com/go/EasyShare.                                |
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About
From Glass Plates to Digital Images
With the slogan "you press the button, we do the rest," George Eastman in 1888 put the first simple camera into the hands of a world of consumers. In so doing, he made what had been a cumbersome and complicated process easy to use and accessible to nearly everyone.
Through the years, Kodak has led the way with an abundance of new products and processes that have made photography simpler, more useful and more enjoyable. Today, our work increasingly involves digital technology, combining the power and convenience of electronics with the quality of traditional photography to produce systems that bring levels of utility and fun to the taking, "making" and utilization of images.
What George Eastman began remains a goal of Eastman Kodak Company today, to provide convenience and quality to our customers so more and more people can experience the special wonders of photography and capture and re-live their more cherished moments.
