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| Kodak EasyShare P880 & P850 Digital Cameras |
Serious Photographers Seek the High Performance and Innovative Technologies featured in Kodak’s
Latest P-Series Digital CamerasKodak Takes the High Ground: ~ The EasyShare P880 features 24 mm wide-angle zoom lens ~ Kodak’s P-Series Cameras are a new alternative to pricier, bulkier digital SLRs ~ P-Series set a new price-to-performance benchmark MELBOURNE, 19 October, 2005 — Kodak has led digital imaging with new technologies and designs for the past three decades. Continuing to lead in 2005, Kodak Australasia has released the long awaited P880 and P850 digital cameras. Kodak’s P-Series are the new class of advanced digital cameras that extend Kodak’s signature ease-of-operation to avid photographers, giving them better tools to capture the exact images – anywhere, anytime. “While serious photographers demand advanced photographic controls, they’re also craving easier-to-use cameras and systems — an area in which Kodak excels,” said Steve Morley, General Manager, Digital and Film Imaging Systems, Australia & New Zealand. “The P-Series breaks new ground by deftly combining high performance and simplicity. The flagship, the EasyShare P880 camera, introduces a new, highly compelling alternative to pricier, bulkier digital SLRs. The P-Series cameras are engineered for exacting performance, whether the photographer is shooting dramatic outdoor vistas, fast-moving sporting events, or everyday family events.” Kodak has incorporated advanced yet easy-to-use features, as well as legendary Kodak Color Science image processing, for stunning, highly accurate colour — shot after shot. In addition, Kodak is introducing a host of accessories, which intelligently and automatically interacts with the P880 and P850 cameras for additional flash range. Go Wide with the Kodak EasyShare P880 zoom digital camera The ground-breaking Kodak EasyShare P880 zoom digital camera brings in-demand Kodak technologies and features to serious photographers, setting a new price-to-performance benchmark. The EasyShare P880 provides more expansive picture-taking capability with a 24-140mm (35mm equiv.) wide-angle, f/2.8 – f/4.1, professional-quality SCHNEIDER-KREUZNACH VARIOGON zoom lens offering: ~ Ideal opportunities with landscape photography to “pull in” foreground objects with greater depth of field ~ Flexibility for creative photographers to shoot with wide perspective for unique portraiture, or to capture a greater scenic expanse for later cropping ~ Precise framing with optical zoom of up to 140 mm (5.8X) using the manual zoom ring ~ Accurate focusing, even in low light conditions, with the selectable 25-point, advanced, hybrid Auto Focus system or via the manual focus ring ~ Enhanced, flexible lighting control via the hot shoe flash connector, plus the PC sync port for off-camera flash options The P880 model offers the freedom to select multiple shooting modes, including program, aperture and shutter priorities, fully manual, and custom modes. For rapid camera adjustments, dial-in multiple pre-set scene modes or switch to automatic mode. Video takes on a new dimension with the EasyShare P880 camera — a function not available in digital SLRs. Capture VGA video at 30 frames per second (Motion JPEG compression) with the unique ability to use full optical zoom, then trim, cut, splice and merge clips on the camera. Even extract individual video frames as JPEGs at 640 x 480 resolution — presenting an ultra-high-speed alternative to the camera’s multiple burst modes (first/last/time lapse burst) — which can then be shared and printed up to 4 x 6 inches. For the first time, Kodak has added RAW file support to its EasyShare camera line to enable more post-capture flexibility for enthusiasts. These files allow for in-camera JPEG and TIFF extraction, as well as RAW editing within new Kodak EasyShare software v5.1. The new Kodak RAW format uniquely embeds a dynamic JPEG within the file, permitting rapid RAW file viewing and organisation in the software, without requiring RAW conversion. Additional highlights include a live histogram with highlight and shadow clipping for immediate on-camera exposure assessment; a 2.5-inch, high-resolution LCD; a 237,000 pixel electronic viewfinder with diopter; a high-capacity lithium ion battery; shutter speeds ranging from 16 – 1/4000 second, plus a bulb setting; one-push custom white balance; digital red-eye reduction; and a manually-raised pop-up flash. Using the P880 with the new P20 Zoom Flash will provide even greater lighting control. At a weight of only 19.6 oz. (556g), including battery and SD card, with a compact body (4.6W x 3.8H x 3.6D in.), including lens, the camera is highly portable while providing an excellent in-hand fit and feel. The Kodak EasyShare P880 digital camera (AUD$999) will be available the month. Get Closer with the Kodak EasyShare P850 zoom digital camera The Kodak EasyShare P850 camera makes it easier than ever for amateur photographers to shoot like a professional. It features a 12X, 36 – 432 mm (35mm equiv.), image-stabilised, f2.8 – f/3.7, SCHNEIDER-KREUZNACH VARIOGON lens to get incredibly close to a scene while maintaining detail and sharpness. Optical image stabilisation, combined with the advanced, hybrid AF system (25 selectable points), provides a 2-stop advantage over non-Image Stabilised systems for better capturing subjects in low light for both still and video. It also minimises handheld camera shake at longer focal lengths, which is critical when not using a tripod — a scenario found on the sidelines of sporting events, on scenic hiking trails, and during everyday spontaneous picture-taking when carrying a stabilising device is impractical. The P850 model shares many elements of the more advanced P880, including 30 fps VGA video with single-frame still-extraction and trim/cut/splice/merge editing abilities. Thanks to cutting-edge Motion JPEG technology, record longer, TV-quality videos with sound — up to 80 continuous minutes depending on card capacity — while using less memory storage. The camera’s bright, high-quality LCD and EVF simplify working with, viewing and sharing videos. Other features include a unique hot shoe for extended lighting control; PASMC and extensive preset scene modes; multiple burst modes for action shooting; a live histogram; highlight/shadow clipping displays; RAW/TIFF/JPEG support; and lithium ion battery. It is compatible with EasyShare printer docks, the IMAGELINK print system, and PICTBRIDGE technology. The Kodak EasyShare P850 digital camera (AUD$799) will be available this month. The Kodak EasyShare System — Accessories, Printing, and Organisation Kodak offers multiple accessories for its P-Series cameras to help serious photographers express their creativity. These include the Kodak P20 Zoom Flash, which works with both of the new P-series cameras. Its power (GN: 40 m @ 80 mm, with coverage up to 35 feet with the P-series cameras at ISO 100), zoom head and bounce flash capability deliver greater lighting control as compared to the included pop-up flashes or third-party flash units. Photographers will also benefit from the 1.4X SCHNEIDER-KREUZNACH XENAR tele-converter and KODAK SD 1 GB memory cards, which are compatible with both P-Series models. P850 camera owners can also add 55mm B+W polarizing and neutral density filters, as well as the 0.7X SCHNEIDER-KREUZNACH XENAR wide-angle accessory lens. As with all EasyShare cameras, the P-Series cameras are compatible with Kodak EasyShare printer docks and camera docks, the IMAGELINK print system, and PICTBRIDGE technology for direct photo output without a computer. The P-Series cameras include new Kodak EasyShare software version 5 for WINDOWS and MACINTOSH systems, providing effortless digital picture organisation, editing, sharing and printing. Version 5 — also available for free download from www.kodak.com — now includes advanced video editing features. P-Series camera owners can also connect to the Kodak EasyShare Gallery (www.kodakgallery.com) to share any or all of their shots with friends, family and colleagues around the world. This online service not only offers electronic sharing and picture printing in a variety of sizes (up to 20 x 30-inches, ideal for the 8 MP P880 model), but also creative options such as professionally-bound Photo Books, photo calendars, and even framing (at no additional charge). Further information on Kodak EasyShare products is available at www.kodak.com/go/EasyShare. |
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Visit the Kodak Website http://www.kodak.com.au
About
From Glass Plates to Digital Images
With the slogan "you press the button, we do the rest," George Eastman in 1888 put the first simple camera into the hands of a world of consumers. In so doing, he made what had been a cumbersome and complicated process easy to use and accessible to nearly everyone.
Through the years, Kodak has led the way with an abundance of new products and processes that have made photography simpler, more useful and more enjoyable. Today, our work increasingly involves digital technology, combining the power and convenience of electronics with the quality of traditional photography to produce systems that bring levels of utility and fun to the taking, "making" and utilization of images.
What George Eastman began remains a goal of Eastman Kodak Company today, to provide convenience and quality to our customers so more and more people can experience the special wonders of photography and capture and re-live their more cherished moments.
