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| Kodak Easyshare V610 Digital Camera |
Kodak Marks the Fifth Anniversary of Revolutionary EASYSHARE System with a New Wave
of Imaging Technologies For the FutureDual lens BLUETOOTH Technology-Enabled Camera Launched, Facial Recognition, Context Sorting and Auto Albuming Among Future Kodak Innovations Demonstrated Eastman Kodak Company today unveiled the next advances in imaging innovation while marking the fifth anniversary of its first ground-breaking EASYSHARE consumer digital camera and docking system. Ranging from the market’s first dual lens BLUETOOTH enabled 6 megapixel, 10X optical zoom pocketsize digital camera to facial recognition and auto albuming software, Kodak’s line-up of innovations offer consumers new ways to radically enhance their imaging experience. “Kodak continues to innovate to make the complex simple – delivering new technologies that enrich the consumer experience,” said Pierre Schaeffer, Vice President and Chief Marketing Officer of Kodak’s Consumer Digital Group. “Today we’re unveiling the next innovations in consumer digital photography that will allow people to take, share and archive pictures in ways they never thought possible.” Since the launch of EasyShare in 2001, Kodak’s innovative technology has driven it to a number one market share position in the U.S. in digital cameras, home snapshot printers, desktop imaging software applications, online photo sharing services and retail kiosks, according to industry sources. Today, Kodak introduces new products and future technologies that continue to build on the company’s hallmark ease of use, imaging innovations, and strategic partnerships to unleash the power of pictures. New Wireless Camera, Software Among Introductions The KODAK EASYSHARE V610 dual lens digital camera is the world’s smallest 10X optical zoom camera at less than an inch thick. (38 – 380 mm equiv.) Using precision-crafted KODAK RETINA Dual Lens technology, the sleek, pocket-size V610 camera combines two SCHNEIDER-KREUZNACH C-VARIOGON all-glass, non-protruding prism lenses to deliver such a long zoom range – a first for a camera so small (just 4.4 x 2.2 x 0.9 inches). The innovative 6-megapixel EASYSHARE V610 camera is able to capture extremely close, high quality pictures of distant subjects without the obtrusiveness of a larger camera due to anti-blur technology. The EASYSHARE V610 model is one of the first digital cameras to incorporate BLUETOOTH wireless technology, making it simpler to instantly share pictures with people nearby. Pictures can be sent to any BLUETOOTH technology-enabled device up to 30 feet away – as well as be received on the camera’s high resolution 2.8-inch LCD screen (230,000 pixels). The KODAK EASYSHARE V610 zoom digital camera will be available worldwide in May. Also introduced today is the next generation of the award-winning EASYSHARE-ONE, the world’s first Wi-Fi consumer digital camera, and the only camera in the world from which people can e-mail pictures. The new KODAK EASYSHARE-ONE 6 MP digital camera combines the power of taking, sharing, organizing, and printing pictures into a single, highly innovative product. Its new WISPr (Wireless Internet Service Provider recommendation) protocol increases the number of hot spot locations to connect anytime, anywhere, wirelessly. The new Version 6.0 of KODAK EASYSHARE Software is also announced today. With more than 30 million copies in use worldwide, the free software provides an effortless way for people to organize, print, share and get creative with their ever-growing picture collections. Version 6.0, available in MAC and PC, comes with a new user interface to enhance the consumer experience and increase performance. It also includes a photo card printing feature that turns pictures into invitations, announcements and more. The new KODAK EASYSHARE Software V6.0 will be available for free download beginning in May at www.kodak.com/go/easyshare. The new integrated KODAK EASYSHARE Gallery web site ( www.kodakgallery.com) will make it easier than ever for consumers to access their entire collection of digital images so they can print, share and create great photo keepsakes. This combination of the best features of KODAK EASYSHARE Gallery and KODAK Mobile Service will simplify the process for consumers to send photos from their KODAK EASYSHARE Gallery accounts to their camera phones, to save as wallpaper and to send photos from their phones to their online collections for safe keeping. Once online, these pictures can be shared with family and friends, made into Photo Greeting Cards, Photo Books calendars, mini books, mugs, collages and much more. Out of the Labs and Into the Future Continuing its commitment to digital innovation, Kodak unveiled today a host of digital technologies that will transform the consumer digital experience within the next few years. For example, facial recognition software will automatically sort through thousands of photos to find pictures of friends or family. Context sorting and auto-albuming will make archiving one-button simple, and KONGA sharing software will enable instant sharing of images between family and friends as interactive as instant messaging in a KONGA-like line. |
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Visit the Kodak Website http://www.kodak.com.au
About
From Glass Plates to Digital Images
With the slogan "you press the button, we do the rest," George Eastman in 1888 put the first simple camera into the hands of a world of consumers. In so doing, he made what had been a cumbersome and complicated process easy to use and accessible to nearly everyone.
Through the years, Kodak has led the way with an abundance of new products and processes that have made photography simpler, more useful and more enjoyable. Today, our work increasingly involves digital technology, combining the power and convenience of electronics with the quality of traditional photography to produce systems that bring levels of utility and fun to the taking, "making" and utilization of images.
What George Eastman began remains a goal of Eastman Kodak Company today, to provide convenience and quality to our customers so more and more people can experience the special wonders of photography and capture and re-live their more cherished moments.
